汽车消费新增量

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汽车消费新增量具象化了
Zhong Guo Qi Che Bao Wang· 2025-05-27 02:34
Core Viewpoint - The automotive industry in the world's largest market, with 353 million vehicles, must focus on nurturing new consumption growth rather than just promoting new car sales, emphasizing the need to extend the automotive consumption chain and unlock the consumption potential of existing vehicles [2] Group 1: Policy and Market Trends - The Ministry of Commerce plans to promote automotive circulation and consumption reform, supporting local development of automotive modifications, RV camping, and classic cars, aiming to cultivate new consumption growth [2][6] - The government emphasizes four key areas for boosting consumption: upgrading product consumption, expanding service consumption, nurturing new consumption types, and innovating consumption scenarios [2][6] Group 2: Innovative Consumption Scenarios - Various regions are actively creating new automotive consumption scenarios, integrating automotive services with cultural and tourism elements, leading to events like racing carnivals and RV camping seasons that stimulate related sectors such as dining and tourism [2][3] - The "Golden Zhan Speed Festival" combines static vehicle displays with dynamic racing events, enhancing consumer experience and filling market gaps [8][9] Group 3: New Consumption Opportunities - The automotive industry is shifting from traditional sales models to a multi-dimensional ecosystem driven by culture, service, and innovative scenarios, with significant opportunities in segments like RVs and modified vehicles [2][6][7] - The rise of automotive culture and sports as new consumption hotspots is evident, with events attracting large audiences and boosting surrounding economic activities [7][10] Group 4: Service Consumption Enhancement - Expanding service consumption is crucial for high-quality development in the automotive sector, with a focus on the entire product lifecycle, including modifications, maintenance, and insurance [12][13] - Establishing standardized modification services and addressing consumer concerns regarding electric vehicle battery health and second-hand car valuation can significantly enhance consumer confidence and stimulate consumption [12][13]