Group 1: Market Trends and Consumer Preferences - The Shanghai International Automobile Industry Exhibition serves as a window to observe trends in China's automotive consumption and industry transformation, highlighting the rise of domestic brands, accelerated electrification, and rapid iteration of intelligent technologies [1] - A survey indicates that 74.58% of respondents prefer domestic brands, significantly higher than German (14.24%) and Japanese (6.25%) brands, with the core reason shifting from "low price" to "high value" [5][6] - Price and usage costs are the primary considerations for consumers, with 43.63% citing price fluctuations and 42.81% citing maintenance costs as key factors influencing their purchasing decisions [2] Group 2: Industry Dynamics and Competition - The Chinese automotive market is experiencing a price war, with a shift from "scale growth" to a focus on both "scale and efficiency" as emphasized by government officials [2] - The retail growth rate for automobiles reached a nearly 10-year high in March 2025, indicating a stabilization in the market and a shift in competition focus from price to technology [3] - Domestic brands are enhancing their technological confidence and product offerings, showcasing high-end models equipped with self-developed intelligent driving systems and advanced energy solutions at the auto show [6] Group 3: Technological Innovations and Safety - Safety features have become a significant consideration for consumers, with 45% of respondents prioritizing safety configurations in their purchasing decisions [6] - The introduction of intelligent safety systems at the auto show, including a new safety framework that defines safety through various scenarios, reflects the industry's focus on enhancing safety in intelligent driving [7] - Companies are emphasizing the importance of safety in intelligent driving technologies, with a growing trend towards rational discussions about the practical applications of these technologies [6][7] Group 4: Global Competitors' Strategies - German and Japanese automakers are facing challenges in the Chinese market, with a decline in market share and a need to adapt to local consumer preferences for electric and hybrid vehicles [12][13] - Audi is focusing on innovation and collaboration with local partners to enhance its product offerings in China, aiming to shorten development cycles and meet the demands of younger consumers [12][16] - Nissan plans to launch 10 new energy models by 2027 and is investing significantly in local R&D to improve its responsiveness to the fast-paced Chinese market [15][16]