汽车直营渠道
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长城汽车调整直营渠道:坦克品牌“退出”,部分长城智选门店已更名
Mei Ri Jing Ji Xin Wen· 2025-10-10 09:16
Core Viewpoint - Great Wall Motors is adjusting its direct sales channels by focusing exclusively on the Wei brand, as sales of the Tank 700 model have been declining, leading to its removal from direct sales outlets [2][3][4]. Group 1: Sales Channel Adjustments - The Tank 700 model has been withdrawn from most Great Wall direct sales centers, which now primarily sell Wei brand models [2][3]. - The direct sales brand "Great Wall Smart Selection" has been renamed to "Wei Brand New Energy Direct Sales" [2]. - The Tank 700 will still be available through authorized dealer channels, but its presence in direct sales is significantly reduced [3][4]. Group 2: Direct Sales Expansion - Wei brand's direct sales network has expanded to 430 stores across 110 cities, with plans to increase to over 600 stores by the end of the year, covering 200 cities [4][5]. - The direct sales model for Wei brand is similar to that of Tesla and Li Auto, emphasizing transparency and efficiency in customer interactions [5]. Group 3: Sales Performance - In September, Wei brand sales reached approximately 11,000 units, marking a year-on-year increase of 63.23%. Cumulatively, sales for the first nine months of the year reached about 63,600 units, a 96.35% increase year-on-year [5].