近日，汽车行业一则诉讼消息引发轩然大波。根据人民法院公告网于2025年8月6日发布的公告，比亚迪 （002594）已就网络侵权责任纠纷对常尧提起诉讼，案号为(2025)京0491民初7591号。由于无法联系到 常尧本人，法院已启动公告送达程序，并将于9月下旬开庭审理。多方猜测，常尧即坦克品牌CEO，目 前已处于失联状态。 公告显示，自公告之日起经过30日，即视为向常尧送达起诉状副本、应诉通知书等一系列诉讼材料。同 时，提出答辩状的期限为公告送达期满后的次日起15日，并定于答辩期满后第3日的14时30分（遇法定 休假日顺延），在北京互联网法院第四十二法庭进行远程庭审。北京互联网法院还公布了联系人及联系 电话，方便相关人员联系。 公开资料显示，常尧于2005年本科毕业于约克大学。2022年，担任长城汽车（601633）用户运营高级总 监，负责坦克品牌的用户运营工作。此后职业发展一路高升，2024年4月，升任坦克品牌副总经理，分 管长城汽车的用户运营中台。到了2025年5月，常尧更是晋升为坦克品牌CEO 。 然而，在常尧履新不久，就有消息传出其处于失联状态。据多家媒体报道，负责长城汽车旗下知名越野 品牌坦克运营的常 ...

Core Viewpoint - The launch of the Dongfeng Mengshi M817, developed in collaboration with Huawei, marks a significant entry into the rugged SUV market, emphasizing high intelligence as a key differentiator [1][3]. Group 1: Product Launch Details - The Mengshi M817 Pro version is priced at 319,900 yuan, while the Max version is priced at 349,900 yuan [1]. - The vehicle features a rugged design inspired by traditional Chinese elements, with dimensions of 5100mm in length, 1998mm in width, and 1899mm in height, and a wheelbase of 3005mm [4]. - The interior includes a 10.25-inch instrument screen and a 15.6-inch central control screen, along with a range of luxury features such as NAPPA leather seats and a Danes 18-speaker audio system [6]. Group 2: Technical Specifications - The Mengshi M817 is equipped with a hybrid system that delivers a total power of 505 kW and a torque of 848 N·m, with a combined range of 1300 km [8]. - It features advanced chassis control technology, allowing for coordinated control of power, braking, steering, and suspension, with an adjustable air suspension and a maximum wading depth of 900mm [8]. - The vehicle supports nine driving modes and includes intelligent off-road capabilities, such as a smart E-lock and infrared night vision system [8]. Group 3: Competitive Landscape - The Mengshi M817 will compete with models like the Land Rover Defender and Tank 700, leveraging Huawei's smart technology as a significant advantage [3]. - The collaboration with Huawei introduces the HUAWEI ADS 4 intelligent driving system, which offers advanced parking and navigation assistance features [10].

比如，坦克品牌旗下多款车型均进驻过长城智选门店，但同时又在经销商渠道销售。交叉的车型分配模 式导致直营模式与经销商模式，由理想中的优势互补转为现实中的竞争关系：一边是全国统一售价的直 营店，一边是具有部分终端定价权的经销商，这就难免会出现品牌内部价格战、经销商低价抢单的情 况。 如何平衡渠道利益？ 日前，有消息称，长城汽车旗下品牌魏牌商业化总经理陈佳于近期离职。对此，8月12日，一位魏牌内 部人员向《每日经济新闻》记者确认了该消息的真实性。该魏牌内部人员表示，"陈佳确实已经辞职。" 作为魏牌高管，陈佳鲜少公开露面，最近的一次是在今年4月上海车展上，陈佳与魏牌CEO冯复之等公 司高管接受媒体采访。 《每日经济新闻》记者了解到，在离职之前，陈佳主要负责魏牌营销体系建设相关业务，比如弥合直营 门店和经销商之间的商业和服务标准，提升直营渠道的数字化运营能力等。 冯复之曾表示："陈佳要确保两个渠道（直营门店与经销商）商业底层的一致性，实现一加一大于二。" 魏牌销量增长明显 外界将陈佳离开魏牌的原因归结为，当下解决直营门店与经销商两套渠道"左右手互博"的问题，难度较 高。公开资料显示，目前，魏牌直营门店已经覆盖了全国11 ...

Core Viewpoint - Great Wall Motors is shifting its Tank brand strategy by integrating luxury and smart features into its off-road vehicles, aiming to attract a broader customer base beyond traditional off-road enthusiasts [2][11]. Group 1: Product Strategy - The new Tank 500 emphasizes a combination of luxury and smart features, including a refrigerator, TV, and comfortable seating, to appeal to family users and younger demographics [2][7]. - The Tank 500 features a refrigerator with a capacity of 5.4L and a temperature range of -6℃ to 50℃, along with a high-performance multimedia system [5]. - The vehicle is equipped with the Coffee Pilot Ultra smart driving solution, utilizing a multi-sensor fusion approach with 27 driving assistance sensors [5][6]. Group 2: Market Insights - 72% of off-road users primarily use their vehicles for daily driving, indicating a demand for comfort and convenience over extreme off-road capabilities [4]. - The off-road market is facing competition from smart and comfortable SUVs, leading to a decline in traditional off-road vehicle sales [9][10]. - Tank brand's sales decreased by 10.67% year-on-year in the first half of the year, marking the first negative growth since the brand's independence [10]. Group 3: Future Outlook - Great Wall Motors aims to achieve a sales target of 240,000 units for the Tank brand this year by leveraging the new smart driving models [11]. - Upcoming models, including Tank 400 and Tank 700, will also feature similar luxury and smart configurations to expand the product lineup [11]. - The company acknowledges the challenges of changing brand perception from a "hardcore" off-road vehicle to a luxury smart SUV, which may affect customer acceptance [12].

Market Overview - The current customer traffic in the store is approximately 5 to 6 groups daily, increasing to around 10 groups on weekends, with nearly half of the customers interested in the Wei brand Blue Mountain model [2] - The popularity of the Blue Mountain model has decreased since its launch a year ago, but customer traffic has started to grow again after the manufacturer began promotional activities in mid-month [2] Sales Insights - The best-selling configuration is the four-wheel drive Max version, which accounts for nearly 100% of sales, while the Ultra version is less popular due to its higher price despite similar features [3] - The most popular colors are Canglang Qing and Lijiang Blue, with no waiting time for delivery, while the least popular color is Liuguang Jin, which has not sold at all [3] - The final price for the Max version, after subsidies, is slightly over 250,000 yuan, with no cash discounts currently available [3][5] Financial Offers - A financial quote indicates that the total cost for the Blue Mountain Max version with financing is approximately 100,100 yuan, with a monthly payment of 3,665 yuan [6] - Current offers include a 30,000 yuan trade-in subsidy and complimentary insurance until the end of July, with uncertainty about future policies [5][7] Customer Preferences - Customers typically compare the Blue Mountain with competitors like Li Xiang L8 and Wenjie M7, with increasing mentions of the upcoming Galaxy M9 [8] - A notable customer, referred to as "Wu Ge," demonstrated extensive knowledge about the vehicle and expressed concerns about brand perception and competition, ultimately deciding to purchase the vehicle outright [10] Customer Feedback - Common complaints from customers include dissatisfaction with the vehicle's front design and frequent changes in offered benefits [11] - Employees of China's top 500 companies can receive an additional 3,000 yuan discount when purchasing the vehicle [12]

Core Viewpoint - The leadership transition at Great Wall Motors involves the appointment of Feng Fuzhi and Chang Yao as CEOs of the Wei brand and Tank brand, respectively, reflecting the company's strategic shift towards a direct-to-consumer (DTC) model to enhance brand positioning and sales performance [1][3][5]. Group 1: Leadership Changes - Liu Yanzhao has been promoted to Vice President of Great Wall Motors, overseeing the company's communication platform, and will no longer serve as CEO of the Wei and Tank brands [2]. - Feng Fuzhi joined Great Wall Motors at the end of 2023 as Vice President and has a background in retail management from Xpeng Motors and Li Auto [4]. - Chang Yao, who has been with Great Wall Motors since 2005, has held various roles and was appointed CEO of the Tank brand in May 2025 [5]. Group 2: Strategic Initiatives - Great Wall Motors is implementing a direct sales model, having opened over 400 direct sales stores with plans to expand to 600 by the end of 2025, aiming to enhance sales and brand premiumization [5]. - The direct sales model is expected to unify brand image, strengthen user operations, and improve service experience compared to traditional dealership models [5]. Group 3: Market Performance - In the first half of 2025, Wei brand sales reached 34,500 units, a year-on-year increase of 73.62%, while Tank brand sales were 104,000 units, reflecting a decline of 10.67% [6]. - The differing impacts of the direct sales strategy on the Wei and Tank brands highlight variations in brand positioning, user demographics, and product structures [6].

Core Viewpoint - The sales performance of Great Wall Motors in the first half of 2023 shows a significant slowdown, particularly in its Tank brand, which has been adversely affected by increased competition and a lack of electric vehicle penetration [1][2][6]. Group 1: Sales Performance - In the first half of 2023, Great Wall Motors sold a total of 569,800 vehicles, representing a year-on-year growth of only 1.81%, which is significantly lower than the average growth rate of 10.8% for domestic passenger vehicles [1][2]. - The Tank brand's sales reached 103,700 units, a decline of 10.67% compared to the previous year, contrasting sharply with the previous year's growth rates of 99% and 42.12% [2][3]. Group 2: Competitive Pressure - The decline in Tank brand sales is primarily attributed to competitive pressure, particularly from BYD's Fangcheng Leopard 5, which gained market share after a significant price reduction [3][5]. - The Fangcheng Leopard 5's sales surged by 605.3% in June, further exacerbating the market share loss for the Tank brand [5]. Group 3: Electric Vehicle and Technology Challenges - Great Wall Motors' electric vehicle sales accounted for approximately 28.2% of total sales, which is significantly below the industry average penetration rate of 50.1% for domestic new energy vehicles [6]. - The company continues to focus on traditional fuel engines, as evidenced by the introduction of large displacement engines like the 4.0T V8, despite the industry's shift towards electrification and smart driving technologies [6][8]. Group 4: Financial Implications - The company's sales expenses surged by 61% to 2.3 billion yuan in the first quarter, yet overall sales declined by 6.73%, leading to a negative operating cash flow of 8.99 billion yuan [8].

Group 1 - The core focus of the investment strategy is to address supply-demand mismatches, with a shift in policy emphasis from demand stimulation to supply control. Future capacity approvals are expected to become more challenging [1] - Unique products that can stimulate potential demand are essential to breaking the "price war," with Xiaomi's YU7 serving as a successful example. Brands offering differentiated products in the mid-to-high-end market, such as Li Auto, JAC, Seres, and Xiaomi, are expected to gain excess returns [1] - Fuda Co., Ltd. is projected to achieve an operating performance of 65 million to 75 million yuan in Q2, representing a year-on-year growth rate of 70% to 80%. The growth is driven by the continued volume increase of BYD's crankshafts and successful business expansion with Seres and Chery [1] Group 2 - Jifeng Co., Ltd. is in a continuous performance realization phase, with Q2 earnings expected to grow to 120 million to 130 million yuan, significantly year-on-year. The growth is primarily driven by domestic seat business, with contributions from models like Li Auto's L6 and NIO's ES6 and EC6 [2] - Great Wall Motors is anticipated to report strong Q2 performance, with sales increasing by 56,000 units compared to Q1. The estimated net profit for Q2 is expected to rise from 1.7 billion yuan in Q1 to nearly 4.2 billion yuan [2] - The investment analysis suggests focusing on domestic leading manufacturers like BYD, Geely, and XPeng, as well as companies involved in smart technology trends such as Huawei's HarmonyOS [3] Group 3 - The investment strategy includes recommendations for state-owned enterprise reforms, highlighting companies like SAIC Motor, Dongfeng Motor, and Changan Automobile [3] - Companies with strong performance growth and capabilities in robotics or overseas expansion, such as Fuyao Glass and New Spring Co., Ltd., are also recommended for attention [3]

Core Viewpoint - The Tank brand, under Great Wall Motors, aims for a significant sales increase in 2025, targeting at least 320,000 units globally, with a domestic goal of 240,000 units, despite facing challenges in the first half of 2025 due to increased competition and a slower-than-expected product launch schedule [1][2][5]. Sales Performance - In 2024, Tank achieved a total sales volume of 231,000 units, marking a year-on-year growth of 42.12% [1]. - The first half of 2025 saw Tank's global sales at just over 100,000 units, indicating a substantial gap from the annual target of 320,000 units [2][5]. - The first half of 2025 recorded a year-on-year decline of 10.67% in sales, marking the first negative growth for the brand since its establishment [5][6]. Competitive Landscape - The increase in competition has significantly impacted Tank's market share, with several brands launching similar off-road vehicles since the success of the Tank 300 [6][7]. - Competitors like BYD's Fangchengbao and Chery's Jietu have successfully captured market share, with Fangchengbao's sales reaching 60,700 units in the first half of 2025, a growth of over 232% [8]. Product Strategy - Tank's product lineup has expanded with the introduction of new models, including the Tank 500 Hi4-Z and various versions of the Tank 400 and 300 [10][11]. - The second half of 2025 is critical for Tank, as it plans to launch models equipped with advanced driving systems and comfort features to attract a broader customer base [11][12]. Market Focus - Tank is shifting its focus towards the "pan-off-road" market, which targets a wider audience compared to the traditional strong off-road segment [12][13]. - The strong off-road vehicle market has an annual sales volume of approximately 600,000 units, while the pan-off-road market is significantly larger, reaching a scale of millions [13][14].

Group 1 - The second-generation Xiaolong MAX achieved 8,000 sales in May with an average daily order of over 200 [1] - The Gaoshan model is expected to sell over 5,000 units in June, while the Lanshan has an average daily order of 150 [1] - The Menglong fuel version has an average daily order of 100 [1] Group 2 - New models include the 2025 Ora Good Cat and the Tank 500 Hi4-Z Intelligent Driving version in June, with Tank 400, 500, 700, and Haval Big Dog/Second Generation Big Dog facelifts expected in the third quarter [1] - Exports turned positive year-on-year in May, with expectations for year-on-year growth in Q3; the Australian market saw around 5,000 units in May, and the Russian market is expected to improve marginally in June [1] Group 3 - The increase in costs due to the construction of direct sales stores is expected to decline, and sales assessments will be strengthened in the future [1] - The company aims to promote the integration of Ora and Haval's new energy vehicles [1]