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宗馥莉十一前已辞职:因商标使用“不合规”,决定经营自己的品牌“娃小宗”;张一鸣近年首次公开亮相;贾国龙回应西贝更换门头丨邦早报
创业邦· 2025-10-11 00:08
完整早报音频,请点击标题下方小耳机收听 【知情人士:宗馥莉已辞去娃哈 哈集团董事长、法人代表等 职务】 宗馥莉在"十一"假期前已经辞任娃哈哈集团董事长兼总经理职位,此事已经通过股东 会和董事会。致电一名接近娃哈哈集团大股东——杭州市上城区文商旅集团的人士,对方表示目前不方便透露,后续可以关注集团公告。娃哈哈方面证 实,宗馥莉已于 9 月 12 日向娃哈哈集团有限公司辞去公司法人代表、董事及董事长等相关职务并已通过集团股东会和董事会的相关程序。一名消息人士 表示,宗馥莉此次辞职,是因为商标使用"不合规",宗馥莉决定经营自己的品牌"娃小宗"。(财新) 【被传接受调查的娃哈哈核心成员严学峰已正常上班】 10 月 10 日,自两处信源独家获悉,娃哈哈集团的核心成员严学峰,已于 10 月 5 日被解除立案 审查,目前已经回到宏胜集团正常上班。就此记者向娃哈哈官方求证,暂未得到回应。 10 月 2 日,财新网报道称,严学峰因涉嫌违纪,被杭州市上城区 纪律检查委员会立案审查,立案通知书已经发送给娃哈哈集团党委。值得一提的是,严学峰名下关联近百家娃哈哈企业,包括高碑店娃哈哈启力饮料有限 公司、杭州娃哈哈宏振投资有限公司等。合 ...
长城汽车调整直营渠道:坦克品牌“退出”,部分长城智选门店已更名
Mei Ri Jing Ji Xin Wen· 2025-10-10 09:16
随着旗下魏牌连续多月销量走高,长城汽车开始对直营渠道进行调整。 10月9日,《每日经济新闻》记者在某长城智选零售中心看到,展厅内只有魏牌蓝山、高山和摩卡三款 车型,已经看不到坦克700车型。"我们店只销售魏牌旗下车型,坦克700撤掉了。"上述某长城智选零售 中心工作人员表示。 记者注意到,在部分城市,魏牌直营渠道已超过经销商渠道。比如,在北京,魏牌共有28家销售门店, 其中长城智选零售中心、交付中心和展厅已有16家。另外,部分长城智选零售中心已更名为"魏牌新能 源零售中心"。 北京某魏牌新能源零售中心工作人员告诉记者:"后续,所有的长城智选零售中心都将改名为魏牌新能 源零售中心,并撤出所有在售的坦克品牌车型。" 长城持续增加直营渠道投入 目前,魏牌的直营门店已经覆盖全国110个城市,数量达到430家。今年5月,魏牌对直营渠道的重视程 度又上了一个台阶,其计划到今年年底,将直营门店的数量增加至600家以上,覆盖全国200个城市。 同样的情况并非只出现在一家长城智选店内。北京某长城智选零售中心工作人员向记者透露:"目前北 京区域大部分的长城智选店已不销售坦克700,而是只销售魏牌旗下车型,现在坦克700只有少部分 ...
长城汽车
数说新能源· 2025-09-15 03:03
Group 1 - The Wei brand's Gaoshan 7 model is expected to become a bestseller, potentially diverting sales from the Gaoshan 8, with total sales for the Gaoshan series projected to exceed 10,000 units by the end of the year [1] - The Tank 500 Hi4-Z version accounts for over 65% of sales, indicating a successful shift in customer demographics, with monthly sales expected to reach between 4,500 and 6,000 units; future models Tank 400 and 700 will also adopt the Hi4-Z version, while Tank 300 may focus on exports [2] - Haval is set to launch new models, with domestic sales expected to reach 38,000 units in September [3] Group 2 - The main engine manufacturers are focusing on battery cell procurement, balancing performance and cost [8] - CATL is experiencing growth in the energy storage market that surpasses that of the power market [12]
行业深度 | 自主冲击豪华市场 高端定义增量空间【民生汽车 崔琰团队】
汽车琰究· 2025-09-02 14:30
Core Insights - The core viewpoint of the article emphasizes that the competition in the automotive market is shifting from low-cost vehicles to the mid-to-high-end market, where brand building will be crucial for future growth [2][12]. Group 1: Market Dynamics - The main source of market share growth for domestic car manufacturers from 2024 to 2025 will be in the A-class car market priced between 50,000 to 150,000 CNY, where domestic brands currently hold a 70.6% market share as of Q2 2025 [12][16]. - The mid-to-high-end market (150,000 to 250,000 CNY) is expected to see significant competition, with current domestic market share below 50%, indicating substantial room for growth [5][18]. - The luxury market (250,000 CNY and above) is dominated by brands like Li Auto, Xiaomi, and Huawei, which are leveraging electric and intelligent vehicle technologies to establish themselves as leaders in this segment [5][13]. Group 2: Profitability and Brand Loyalty - The profitability in the mid-to-high-end market is strong, with the 150,000 to 250,000 CNY segment projected to generate annual revenues of approximately 1.1 to 1.2 trillion CNY and net profits of around 550 to 600 billion CNY [3][12]. - Brand loyalty is becoming increasingly important in the 150,000 to 250,000 CNY market, where consumers are less price-sensitive and more focused on overall product quality and brand reputation [18][19]. - The luxury market is characterized by high brand barriers, making it difficult for new entrants to compete solely on price, thus emphasizing the need for established brand identities [4][5]. Group 3: Competitive Landscape - The competitive landscape in the 250,000 CNY and above luxury market is becoming clearer, with domestic brands like Li Auto and Huawei gaining significant market shares, while traditional luxury brands are experiencing a decline [21][22]. - The 150,000 to 250,000 CNY market is fragmented, lacking a clear leader, which presents opportunities for traditional automakers and emerging players to capture market share through innovation and design [5][14]. - The article suggests that traditional automakers and second-tier new forces should focus on the mid-range market (150,000 to 250,000 CNY) as it offers a better opportunity for growth compared to the high-end luxury segment [14][18].
硬派越野上智驾,长城亟需新爆款破增长困局
Core Insights - The new Tank 500 represents a significant breakthrough for the Tank brand by incorporating Great Wall's latest advanced intelligent driving system into a rugged off-road vehicle, along with urban-friendly comfort features [1][4] - Despite having a strong foothold in the off-road segment, the Tank brand is facing growth challenges, with sales declining by 8.19% year-on-year to 124,000 units in the first seven months of the year [1][4] - The Tank 500 has received approximately 36,000 pre-orders, but the brand aims for an annual sales target of 60,000 units, indicating a need for further market penetration [1][6] Market Position and Strategy - The Tank brand enjoys high user loyalty and a strong resale value, being the only domestic brand with a three-year resale rate exceeding 60% [1] - The company plans to expand its intelligent driving capabilities across more models, with the Tank 400 and Tank 700 set to feature similar technology in the near future [4][7] - The focus on integrating comfort features like "refrigerator, TV, and large sofa" reflects a strategic shift to meet urban consumer demands while maintaining off-road capabilities [1][4][7] Competitive Landscape - The off-road market is becoming increasingly competitive, with the company aiming to maintain its leadership position while adapting to market demands for intelligent features [4][8] - The company does not plan to enter the pure electric vehicle market, believing that electric vehicles are more suited for urban short-distance travel [8] - The off-road SUV market is projected to grow significantly, with estimates suggesting it could reach 2 million units by 2030, indicating a potential opportunity for the company [9]
比亚迪起诉坦克CEO常尧网络侵权,案件将于9月开庭
Nan Fang Du Shi Bao· 2025-08-26 10:55
Core Viewpoint - The automotive industry is currently facing significant turmoil due to a lawsuit filed by BYD against Chang Yao, the CEO of the Tank brand, over online infringement issues, with Chang Yao reportedly missing [1][2]. Group 1: Lawsuit Details - BYD has initiated a lawsuit against Chang Yao for online infringement, with the case number (2025)京0491民初7591号, and the court hearing is scheduled for late September 2025 [1]. - The court has started a public notice procedure due to the inability to contact Chang Yao, and the deadline for submitting a defense is set for 15 days after the notice period ends [1]. - The remote court hearing will take place at the Beijing Internet Court, with specific contact information provided for related inquiries [1]. Group 2: Background on Chang Yao - Chang Yao graduated from York University in 2005 and has held various positions at Great Wall Motors, including Senior Director of User Operations for the Tank brand and later promoted to CEO in May 2025 [1][2]. - Reports indicate that Chang Yao has been missing since shortly after his appointment, with speculation linking his disappearance to internal anti-corruption efforts at Great Wall Motors [2]. Group 3: Tank Brand Overview - The Tank brand, known for its off-road vehicles, became independent in 2021 and currently offers models such as Tank 300, Tank 400, Tank 500, and Tank 700 [2]. - Official data shows that the Tank brand sold a total of 97,034 vehicles from January to July 2025 [2].
新车看点 | 首批搭载华为乾崑智驾ADS 4,猛士M817不到32万元起售
Guan Cha Zhe Wang· 2025-08-18 05:25
Core Viewpoint - The launch of the Dongfeng Mengshi M817, developed in collaboration with Huawei, marks a significant entry into the rugged SUV market, emphasizing high intelligence as a key differentiator [1][3]. Group 1: Product Launch Details - The Mengshi M817 Pro version is priced at 319,900 yuan, while the Max version is priced at 349,900 yuan [1]. - The vehicle features a rugged design inspired by traditional Chinese elements, with dimensions of 5100mm in length, 1998mm in width, and 1899mm in height, and a wheelbase of 3005mm [4]. - The interior includes a 10.25-inch instrument screen and a 15.6-inch central control screen, along with a range of luxury features such as NAPPA leather seats and a Danes 18-speaker audio system [6]. Group 2: Technical Specifications - The Mengshi M817 is equipped with a hybrid system that delivers a total power of 505 kW and a torque of 848 N·m, with a combined range of 1300 km [8]. - It features advanced chassis control technology, allowing for coordinated control of power, braking, steering, and suspension, with an adjustable air suspension and a maximum wading depth of 900mm [8]. - The vehicle supports nine driving modes and includes intelligent off-road capabilities, such as a smart E-lock and infrared night vision system [8]. Group 3: Competitive Landscape - The Mengshi M817 will compete with models like the Land Rover Defender and Tank 700, leveraging Huawei's smart technology as a significant advantage [3]. - The collaboration with Huawei introduces the HUAWEI ADS 4 intelligent driving system, which offers advanced parking and navigation assistance features [10].
魏牌商业化总经理离职
Mei Ri Jing Ji Xin Wen· 2025-08-13 12:21
Core Viewpoint - The departure of Chen Jia, the commercial general manager of the WEY brand under Great Wall Motors, highlights the challenges in balancing the direct sales and dealership channels, which have been causing internal conflicts within the company [1][2]. Group 1: Management Changes - Chen Jia has confirmed his resignation, which was acknowledged by an internal source at WEY [1]. - Chen Jia was primarily responsible for the marketing system construction, focusing on bridging the commercial and service standards between direct stores and dealers [1]. Group 2: Sales Performance - WEY's sales have seen significant growth, with July sales exceeding 10,000 units, representing a year-on-year increase of 263.29% [2]. - Cumulatively, WEY's sales for the first seven months reached 44,500 units, marking a year-on-year growth of 96.8% [2]. Group 3: Channel Strategy - The company aims to expand its direct sales network from 430 to over 600 stores by the end of the year, covering 200 cities [2]. - The overlapping product offerings between direct sales and dealership channels have led to internal competition, creating conflicts such as price wars [3]. Group 4: Operational Challenges - The current average monthly sales volume of WEY is around 6,000 units, raising concerns about sustaining high investments in the direct sales system [4]. - Other traditional automakers are also exploring direct sales models, but typically only for low-volume models due to high labor costs and digitalization requirements [4].
坦克500预售:越野车卷智能豪华,长城急寻新增量
雷峰网· 2025-08-12 10:10
Core Viewpoint - Great Wall Motors is shifting its Tank brand strategy by integrating luxury and smart features into its off-road vehicles, aiming to attract a broader customer base beyond traditional off-road enthusiasts [2][11]. Group 1: Product Strategy - The new Tank 500 emphasizes a combination of luxury and smart features, including a refrigerator, TV, and comfortable seating, to appeal to family users and younger demographics [2][7]. - The Tank 500 features a refrigerator with a capacity of 5.4L and a temperature range of -6℃ to 50℃, along with a high-performance multimedia system [5]. - The vehicle is equipped with the Coffee Pilot Ultra smart driving solution, utilizing a multi-sensor fusion approach with 27 driving assistance sensors [5][6]. Group 2: Market Insights - 72% of off-road users primarily use their vehicles for daily driving, indicating a demand for comfort and convenience over extreme off-road capabilities [4]. - The off-road market is facing competition from smart and comfortable SUVs, leading to a decline in traditional off-road vehicle sales [9][10]. - Tank brand's sales decreased by 10.67% year-on-year in the first half of the year, marking the first negative growth since the brand's independence [10]. Group 3: Future Outlook - Great Wall Motors aims to achieve a sales target of 240,000 units for the Tank brand this year by leveraging the new smart driving models [11]. - Upcoming models, including Tank 400 and Tank 700, will also feature similar luxury and smart configurations to expand the product lineup [11]. - The company acknowledges the challenges of changing brand perception from a "hardcore" off-road vehicle to a luxury smart SUV, which may affect customer acceptance [12].
魏牌商业化总经理离职,销量快速增长背后:长城直营模式仍面临挑战
Mei Ri Jing Ji Xin Wen· 2025-08-12 08:31
Group 1 - The departure of Chen Jia, the General Manager of Weipai's commercialization, has been confirmed, raising concerns about the challenges in balancing the direct sales and dealer channels [1][2] - Weipai's sales have seen significant growth, with July sales exceeding 10,000 units, representing a year-on-year increase of 263.29%, and cumulative sales for the first seven months reaching 44,500 units, up 96.8% [2] - The conflict between the direct sales model and the dealer network has become more pronounced, as overlapping products lead to competition rather than cooperation, resulting in potential internal price wars [2][3] Group 2 - Weipai plans to increase the number of direct sales stores from 430 to over 600 by the end of the year, expanding its coverage to 200 cities [1] - The current direct sales model requires high manpower costs and a certain level of digitalization, which poses challenges for traditional car manufacturers [3] - Balancing the interests of direct sales and dealer channels remains a critical test for Weipai's management [3]