Investment Rating - The investment rating for the company is "Buy" (maintained) [3][10] Core Views - The company is expected to experience a fundamental turning point with accelerated new product launches, expansion into export markets, and a transition towards intelligent driving technology [8][10] - The company reported a revenue of 153.58 billion yuan for the first three quarters of 2025, representing a year-on-year increase of 8.0%, while the net profit attributable to shareholders was 8.64 billion yuan, down 17.2% year-on-year [5][10] - The company achieved a Q3 revenue of 61.25 billion yuan, up 20.5% year-on-year and 17.1% quarter-on-quarter, with a net profit of 2.30 billion yuan, down 31.4% year-on-year and 49.9% quarter-on-quarter [7][10] Summary by Sections Financial Performance - For 2023A, the company is projected to have a revenue of 173.21 billion yuan, with a growth rate of 26% year-on-year. By 2027E, revenue is expected to reach 362.20 billion yuan, with a growth rate of 21% [3][10] - The net profit attributable to shareholders is forecasted to be 7.02 billion yuan for 2023A, increasing to 19.36 billion yuan by 2027E, with a growth rate of 16% [3][10] - The earnings per share (EPS) is expected to rise from 0.83 yuan in 2023A to 2.26 yuan in 2027E [3][10] Sales and Market Expansion - The company sold 923,000 vehicles in the first three quarters of 2025, with 334,000 units sold overseas [5][10] - In Q3 2025, the company sold 353,000 vehicles, a year-on-year increase of 20.2%, including 118,000 new energy vehicles [7][10] - The company is focusing on new models from its Tank and Wey brands, with significant sales contributions expected from these new launches [6][9] Future Outlook - The company plans to launch multiple new models across its four major brands in Q4 2025, which is anticipated to drive sales growth [9][10] - The expansion into non-Russian markets such as Latin America, the Middle East, and ASEAN is showing positive results, with a 25.4% increase in sales in these regions [9][10] - The company is also advancing its intelligent driving technology, with new models expected to enhance its market position [9][10]

Core Insights - The company is transitioning to a fully direct sales model for its Wei brand, phasing out the previous dealership model and rebranding existing stores to "Wei Brand New Energy" [1][5] - The shift aims to enhance brand identity and streamline operations, positioning Wei as the closest brand to new energy vehicle manufacturers within the Great Wall Automotive system [1][5] - The direct sales strategy is part of a broader trend among automotive companies to adopt dual sales models, balancing direct sales with traditional dealership networks [2][3] Group 1: Direct Sales Model - Great Wall Automotive has decided to fully embrace a direct sales model, moving away from the dual sales approach that included traditional dealerships [2][3] - The transition to direct sales is intended to improve customer experience and brand image, with a focus on connecting directly with consumers [5][6] - The company plans to expand its direct sales outlets significantly, targeting second and third-tier cities to capture new market segments [6] Group 2: Brand and Market Strategy - The Wei brand will become the sole focus of the direct sales channel, with the Tank brand being withdrawn from this model [1][5] - The company has reported significant sales growth for the Wei brand, with a 63% year-on-year increase in September deliveries and a 96% increase in cumulative deliveries from January to September [6] - The strategic shift aims to position Wei in competitive markets against emerging players, while also addressing the high costs associated with direct sales operations [6][7] Group 3: Challenges and Organizational Changes - The dual sales model presents challenges in maintaining consistent pricing between direct sales and dealership networks, which can lead to internal competition [3] - Transitioning to a fully direct sales model requires significant changes in organizational processes, decision-making, and corporate culture, which poses a greater challenge for traditional automakers [7]

Core Insights - The article discusses the transition of Great Wall Motors' Wei brand to a fully direct sales model, phasing out the existing dealership system and rebranding "长城智选" stores to "魏牌新能源" [2][8] - This shift aims to enhance brand identity and streamline operations, positioning Wei as the closest brand to new energy vehicle startups within Great Wall's ecosystem [2][8] Group 1: Direct Sales Model Implementation - Great Wall Motors will fully adopt a direct sales model for the Wei brand by the end of October, terminating the existing dealership model [2] - The transition includes the complete withdrawal of the Tank brand from the Wei sales channel, allowing stores to focus solely on Wei products [2][8] - The direct sales strategy is part of a broader initiative to improve customer experience and brand positioning, as articulated by company executives [7][8] Group 2: Market Strategy and Expansion - The Wei brand is expanding its direct sales presence, with plans to increase the number of direct sales stores to 500 across over 300 cities, focusing on second and third-tier markets [9] - In September, Wei delivered 11,000 vehicles, marking a 63% year-on-year increase, and a total of 64,000 vehicles delivered from January to September, representing a 96% growth [9] - The strategic shift aims to capture market share in areas where competitors like Li Auto and Aito have not yet solidified their presence [9] Group 3: Challenges and Financial Implications - The transition to a direct sales model has led to increased sales expenses, which rose by 63.31% to 5.036 billion yuan in the first half of 2025, while net profit decreased by 36.39% [9][10] - The direct-to-consumer (DTC) model requires a significant organizational transformation, which poses challenges for traditional automakers compared to simply establishing direct sales outlets [10]

Core Insights - Great Wall Motors is transitioning to a fully direct sales model for its Wei brand, phasing out the existing dealer network and rebranding "长城智选" stores to "魏牌新能源" [2][3] - The shift aims to enhance brand identity and streamline operations, positioning Wei as the closest brand to new energy vehicle startups within Great Wall's ecosystem [2][8] - The company plans to expand its direct sales presence significantly, targeting second and third-tier cities to capture new market segments [9] Group 1: Direct Sales Model Transition - Great Wall Motors will completely adopt a direct sales model for the Wei brand by the end of October, ending the dealer model [2] - The transition is part of a broader strategy initiated in April last year, which aimed to reduce inventory pressure on dealers by shifting high-end models to direct sales [4][6] - The direct sales model is expected to improve customer experience and brand image, as articulated by company executives [8] Group 2: Market Expansion and Performance - As of May, Great Wall has established over 430 user centers across 110 cities for Wei brand sales and services, with plans to expand to 500 stores covering over 300 cities [9] - Wei brand's sales performance has been strong, with a 63% year-on-year increase in September, delivering 11,000 vehicles [9] - The direct sales model has led to a significant rise in sales expenses, with a 63.31% increase to 5.036 billion yuan in the first half of 2025, while net profit decreased by 36.39% [9] Group 3: Challenges and Strategic Implications - The dual sales model previously employed posed challenges in price control between direct sales and dealer networks, leading to potential internal competition [5][6] - The transition to a fully direct sales model aims to eliminate pricing conflicts and enhance market penetration [7] - The shift to a direct-to-consumer (DTC) approach requires a fundamental transformation in organizational processes and corporate culture, which is more complex than merely establishing direct sales outlets [10]

Core Viewpoint - The chairman of Great Wall Motors, Wei Jianjun, expresses strong opposition to the influence of capital in the automotive industry, likening certain companies to "Evergrande" and emphasizing the need for sustainable practices in vehicle manufacturing [8][9]. Sales Performance - In the first nine months of 2025, Great Wall Motors achieved total sales of 923,400 vehicles, marking an 8.15% year-on-year increase [2][9]. - The sales breakdown includes: Haval brand at 528,500 units (up 12.03%), WEY brand at 63,600 units (up 96.35%), Great Wall pickup trucks at 136,200 units (up 3.11%), Ora brand at 29,700 units (down 37.06%), and Tank brand at 165,100 units (down 2.75%) [9]. Channel Adjustments - Great Wall Motors is currently adjusting its direct sales channels, with the Tank series withdrawing from direct sales and returning to dealer networks, while the WEY brand becomes the sole focus of the direct sales system [3][5][7]. - The direct sales brand, initially named "Great Wall Intelligent Retail," is reportedly being renamed to "WEY New Energy Direct Sales" [7]. Financial Performance - In the first half of 2025, Great Wall Motors reported revenue of 92.335 billion yuan, a 0.99% increase year-on-year, and a net profit of 6.337 billion yuan, a 10.21% decrease [9]. - The second quarter of 2025 saw revenue of 52.348 billion yuan, a 7.78% year-on-year increase and a 30.81% quarter-on-quarter increase, marking the best second-quarter revenue performance in history [9]. Industry Insights - Wei Jianjun highlights the challenges faced by automotive dealers, particularly in lower-tier cities, and the need for direct sales to connect with high-end consumers [7]. - He warns that the current trend of capital-driven sales strategies could harm the industry, leading to unsustainable practices and financial mismanagement [8][9].

Core Viewpoint - Great Wall Motors is undergoing significant adjustments in its direct sales channels, with the Tank brand exiting the direct sales system and the "Great Wall Smart Selection" being renamed to "WEY New Energy Direct Sales" [2] Group 1: Direct Sales Channel Adjustments - The Tank brand has completely withdrawn from the direct sales system, while the original "Great Wall Smart Selection" stores have been transformed into WEY exclusive stores, focusing solely on WEY models [2] - In Beijing, many former "Great Wall Smart Selection" stores have completed their transformation, retaining only the main WEY models: Blue Mountain, High Mountain, and Mocha [2] - The new operational model separates sales and service, ensuring the purity of the WEY direct sales system while maintaining after-sales service for Tank users [2] Group 2: Sales and Market Performance - Despite the Tank brand's exit from direct sales, the sales network through authorized dealers remains unaffected, allowing continued sales of Tank models like Tank 700, Tank 300, and Tank 400 [2] - The WEY direct sales network, which was launched on April 24, 2024, aims to enhance brand presence through various formats, with plans to expand from 430 stores to over 600 by the end of 2025, covering approximately 200 cities [2] Group 3: Sales Data Insights - In September 2025, Great Wall Motors achieved total sales of 133,639 vehicles, a year-on-year increase of 23.29%, with 45,961 of these being new energy vehicles and 50,269 sold overseas [4] - The WEY brand's sales reached 11,026 units in September, reflecting a 63.23% increase year-on-year, while the Tank brand's sales were 21,441 units, up 14.41% [4] Group 4: Global Strategy and Market Position - Great Wall Motors is also focusing on its global strategy, with a notable presence in Australia, where it held the "GWM TECH DAY" event to showcase its technology [5] - As of September 2025, Great Wall Motors has sold 39,343 units in Australia, marking a 23.7% year-on-year growth and achieving a market share of 4.3%, ranking seventh among brands and first among Chinese brands [5] - The adjustment in the direct sales channel is seen as a crucial step in the company's transition to new energy, optimizing resource allocation and enhancing brand differentiation [5]

Core Insights - Great Wall Motors has made adjustments to its direct sales brand "Great Wall Smart Choice," retaining only models under the Wey brand in showrooms, while the Tank 700 will return to Tank brand 4S stores [2][3] - The return of the Tank 700 to the Tank brand 4S stores aims to provide customers with a "one-stop" experience for comparing and purchasing the entire Tank model lineup, enhancing customer engagement and brand loyalty [2] - The restructuring indicates a strategic focus on the Wey brand, with plans to expand the number of direct sales stores to 600 by the end of the year, covering over 200 cities [3] Company Strategy - The "Great Wall Smart Choice" brand was launched in April 2024 to compete with domestic new energy vehicle brands, initially selling high-end models from Wey and Tank [3] - The management and sales channels for Wey and Tank have been merged since 2022, with a current focus on enhancing the Wey brand's market presence through resource allocation [3] - The adjustment in the sales strategy reflects a broader trend of resource concentration on the Wey brand, which has seen significant sales growth, achieving a monthly sales record of 11,000 units in September 2025, a 63.23% year-on-year increase [3] Market Performance - The Tank brand faces challenges, with September sales at 21,400 units, a 14.41% increase year-on-year, but a cumulative decline of 2.75% for the first nine months [4] - Increased competition in the domestic off-road vehicle market has impacted the sales of the Tank 300, a key model for the brand [4] - The strategic withdrawal of the Tank brand from the "Great Wall Smart Choice" is part of a broader response to market changes [4]

Group 1 - Zong Fuli has resigned from her positions as Chairman and General Manager of Wahaha Group, effective September 12, due to trademark compliance issues and plans to focus on her own brand "Wah Xiaozong" [3] - Core member Yan Xuefeng of Wahaha Group, previously under investigation, has returned to work after being cleared of allegations [3] - ByteDance founder Zhang Yiming made a public appearance for the first time in years, launching the Shanghai Xuhui Zhichun Innovation Center aimed at nurturing talent in computer science and AI [3] Group 2 - Qualcomm is under investigation by China's market regulator for allegedly failing to report its acquisition of Autotalks, potentially violating antitrust laws [5] - Xibei's founder responded to the logo change at a specific location, stating it is a small-scale trial and will not be implemented nationwide [5] Group 3 - ByteDance announced a new employee support policy providing up to 7.2 million yuan in transitional subsidies for employees laid off due to organizational adjustments [7] - DJI's recent price cuts on multiple products have led to controversy, with some stores in Shenzhen offering price difference refunds for purchases made during a specific period [7] - AI company Zhipu has denied rumors of layoffs before its IPO, stating it has nearly 50 job openings available [7] Group 4 - The ongoing trademark dispute between Jia Duo Bao and Wang Laoji has escalated, with both parties claiming ownership of the overseas Wang Laoji trademark [7] - Ding Tai Fung announced the closure of its WeChat store and has already shut down over ten physical locations due to brand operational adjustments [7] Group 5 - Former CBO of Zeekr, Guan Haitao, confirmed his departure from the company for personal reasons [10] - Pop Mart's Halloween series blind boxes sold out quickly, with one hidden variant seeing a price increase of over 13 times its original price [10] Group 6 - Zheng Qinwen has been named the first global brand ambassador for Bawang Tea [11] - TIME magazine's annual list of 300 best inventions includes products from companies like Huawei, BYD, and Apple [11] Group 7 - Great Wall Motors is adjusting its direct sales channels, with the Tank brand being phased out in favor of the Wey brand [16] - Meituan's community supermarket "Happy Monkey" is set to open its first northern store in Yanjiao, Hebei, on October 17 [16] Group 8 - Standard Chartered China has completed its first domestic RMB aircraft financing loan of 1 billion yuan for China Eastern Airlines [19] - Blue Sky Aviation has secured several million yuan in angel financing to develop its eVTOL products [20] Group 9 - Leapmotor has released teaser images for its luxury flagship SUV D19, set to debut on October 16 [21] - IDC reported that Lenovo holds a 25.5% market share in the global PC market, leading with 19.4 million units shipped [23]

Core Viewpoint - Great Wall Motors is adjusting its direct sales channels by focusing exclusively on the Wei brand, as sales of the Tank 700 model have been declining, leading to its removal from direct sales outlets [2][3][4]. Group 1: Sales Channel Adjustments - The Tank 700 model has been withdrawn from most Great Wall direct sales centers, which now primarily sell Wei brand models [2][3]. - The direct sales brand "Great Wall Smart Selection" has been renamed to "Wei Brand New Energy Direct Sales" [2]. - The Tank 700 will still be available through authorized dealer channels, but its presence in direct sales is significantly reduced [3][4]. Group 2: Direct Sales Expansion - Wei brand's direct sales network has expanded to 430 stores across 110 cities, with plans to increase to over 600 stores by the end of the year, covering 200 cities [4][5]. - The direct sales model for Wei brand is similar to that of Tesla and Li Auto, emphasizing transparency and efficiency in customer interactions [5]. Group 3: Sales Performance - In September, Wei brand sales reached approximately 11,000 units, marking a year-on-year increase of 63.23%. Cumulatively, sales for the first nine months of the year reached about 63,600 units, a 96.35% increase year-on-year [5].

Group 1 - The Wei brand's Gaoshan 7 model is expected to become a bestseller, potentially diverting sales from the Gaoshan 8, with total sales for the Gaoshan series projected to exceed 10,000 units by the end of the year [1] - The Tank 500 Hi4-Z version accounts for over 65% of sales, indicating a successful shift in customer demographics, with monthly sales expected to reach between 4,500 and 6,000 units; future models Tank 400 and 700 will also adopt the Hi4-Z version, while Tank 300 may focus on exports [2] - Haval is set to launch new models, with domestic sales expected to reach 38,000 units in September [3] Group 2 - The main engine manufacturers are focusing on battery cell procurement, balancing performance and cost [8] - CATL is experiencing growth in the energy storage market that surpasses that of the power market [12]