长江商报记者注意到，2025年前11个月，长城汽车的销量为119.97万辆，同比增长9.26%；2025年前三 季度，归母净利润为86.35亿元，同比下降16.97%。 就目前来看，180万辆的销量目标压力不小。 长江商报消息 ●长江商报记者 潘瑞冬 长城汽车（601633.SH、02333.HK）推2025年员工持股计划。 12月24日晚间，长城汽车公告，公司2025年第五次临时股东会通过《长城汽车股份有限公司2025年员工 持股计划（草案）》。根据草案，长城汽车此次员工持股计划的设立规模不超过8000万元，覆盖董事、 高级管理人员及其他核心人员等在内的不超过50人。 业绩考核方面，2026年目标为销量不低于180万辆、净利润不低于100亿元。 覆盖不超50名核心人员 根据公告，长城汽车本次员工持股计划参与对象包括公司董事（不含独立董事）、高级管理人员及其他 对公司整体业绩和长期战略实现有重要作用的核心人员，其中董事、高级管理人员3人，其他核心人员 不超过47人。 长江商报记者注意到，此次员工持股计划的设立规模不超过8000万元，由公司激励基金与员工合法薪酬 等共同出资，但未披露两者的固定配比，也未明确本次 ...

长江商报消息 ●长江商报记者 潘瑞冬 业绩考核方面，持股计划设置了公司与个人双重考核机制。公司层面考核年度为2026年和2027年，以销 售量和净利润为核心指标，权重各占50%。2026年目标为销量不低于180万辆、净利润不低于100亿元； 2027年目标为销量不低于216万辆、净利润不低于150亿元。 业绩目标达成率≥100%时，公司层面解锁比例为100%；80%≤达成率<100%时，解锁比例按实际达成率 确定；低于80%则无法解锁。个人层面根据年度绩效评价结果确定解锁比例，最高100%，最低0%。<> 长城汽车（601633.SH、02333.HK）推2025年员工持股计划。 12月24日晚间，长城汽车公告，公司2025年第五次临时股东会通过《长城汽车股份有限公司2025年员工 持股计划（草案）》。根据草案，长城汽车此次员工持股计划的设立规模不超过8000万元，覆盖董事、 高级管理人员及其他核心人员等在内的不超过50人。 业绩考核方面，2026年目标为销量不低于180万辆、净利润不低于100亿元。 长江商报记者注意到，2025年前11个月，长城汽车的销量为119.97万辆，同比增长9.26%；2025年前 ...

与此前任期不足8个月的冯复之这样的外部人才引入属性不同，赵永坡是长城汽车的"自己人"，是内部深耕20年的技术老兵。长城汽车董事长魏建军曾公开 表示，外来高管与长城文化存在冲突，缺乏实战经验和真才实干，远不如内部培养的人才可靠。 【文/财圈社&道哥说车 麻建宇】"从今天开始，我就是魏牌的CEO了"，12月21日，赵永坡在个人微博轻描淡写地证明了此前的传闻，语气平淡得像在说"明 天吃火烧"。但对于魏牌而言，它要迎来发展历史上的第9位CEO了！ 赵永坡这位长城汽车嫡系，入驻长城汽车以及魏建军最宝贵的魏牌，也算是应了魏建军的这一观点。值得关注的是，很多时候，赵永坡与魏建军的行事风格 类似，"吹哨人"的观点张嘴就来，没少对行业乱象开炮。 有些像……魏建军的"得意门生"，甚至魏建军叫过他"坡总"。不过，身为技术型高管，赵永坡从幕后走向台前也确实给哈弗带来了不少改变，甚至直接提升 了哈弗猛龙的销量。这位长城嫡系，是否能终结"铁打的魏牌，流水的CEO"宿命呢？ 需要提到的是，别看魏牌年内销量涨得很快，但无论品牌声量还是销量都不足以自傲，甚至除了高山，也缺乏爆款车型……所以，严格意义上来说，赵永坡 也是来救火的。 很像魏建军 ...

Core Viewpoint - The chairman of Great Wall Motors, Wei Jianjun, expresses strong opposition to the influence of capital in the automotive industry, likening certain companies to "Evergrande" and emphasizing the need for sustainable practices in vehicle manufacturing [8][9]. Sales Performance - In the first nine months of 2025, Great Wall Motors achieved total sales of 923,400 vehicles, marking an 8.15% year-on-year increase [2][9]. - The sales breakdown includes: Haval brand at 528,500 units (up 12.03%), WEY brand at 63,600 units (up 96.35%), Great Wall pickup trucks at 136,200 units (up 3.11%), Ora brand at 29,700 units (down 37.06%), and Tank brand at 165,100 units (down 2.75%) [9]. Channel Adjustments - Great Wall Motors is currently adjusting its direct sales channels, with the Tank series withdrawing from direct sales and returning to dealer networks, while the WEY brand becomes the sole focus of the direct sales system [3][5][7]. - The direct sales brand, initially named "Great Wall Intelligent Retail," is reportedly being renamed to "WEY New Energy Direct Sales" [7]. Financial Performance - In the first half of 2025, Great Wall Motors reported revenue of 92.335 billion yuan, a 0.99% increase year-on-year, and a net profit of 6.337 billion yuan, a 10.21% decrease [9]. - The second quarter of 2025 saw revenue of 52.348 billion yuan, a 7.78% year-on-year increase and a 30.81% quarter-on-quarter increase, marking the best second-quarter revenue performance in history [9]. Industry Insights - Wei Jianjun highlights the challenges faced by automotive dealers, particularly in lower-tier cities, and the need for direct sales to connect with high-end consumers [7]. - He warns that the current trend of capital-driven sales strategies could harm the industry, leading to unsustainable practices and financial mismanagement [8][9].

Core Viewpoint - Great Wall Motors is undergoing significant adjustments in its direct sales channels, with the Tank brand exiting the direct sales system and the "Great Wall Smart Selection" being renamed to "WEY New Energy Direct Sales" [2] Group 1: Direct Sales Channel Adjustments - The Tank brand has completely withdrawn from the direct sales system, while the original "Great Wall Smart Selection" stores have been transformed into WEY exclusive stores, focusing solely on WEY models [2] - In Beijing, many former "Great Wall Smart Selection" stores have completed their transformation, retaining only the main WEY models: Blue Mountain, High Mountain, and Mocha [2] - The new operational model separates sales and service, ensuring the purity of the WEY direct sales system while maintaining after-sales service for Tank users [2] Group 2: Sales and Market Performance - Despite the Tank brand's exit from direct sales, the sales network through authorized dealers remains unaffected, allowing continued sales of Tank models like Tank 700, Tank 300, and Tank 400 [2] - The WEY direct sales network, which was launched on April 24, 2024, aims to enhance brand presence through various formats, with plans to expand from 430 stores to over 600 by the end of 2025, covering approximately 200 cities [2] Group 3: Sales Data Insights - In September 2025, Great Wall Motors achieved total sales of 133,639 vehicles, a year-on-year increase of 23.29%, with 45,961 of these being new energy vehicles and 50,269 sold overseas [4] - The WEY brand's sales reached 11,026 units in September, reflecting a 63.23% increase year-on-year, while the Tank brand's sales were 21,441 units, up 14.41% [4] Group 4: Global Strategy and Market Position - Great Wall Motors is also focusing on its global strategy, with a notable presence in Australia, where it held the "GWM TECH DAY" event to showcase its technology [5] - As of September 2025, Great Wall Motors has sold 39,343 units in Australia, marking a 23.7% year-on-year growth and achieving a market share of 4.3%, ranking seventh among brands and first among Chinese brands [5] - The adjustment in the direct sales channel is seen as a crucial step in the company's transition to new energy, optimizing resource allocation and enhancing brand differentiation [5]

Core Viewpoint - Great Wall Motors is adjusting its direct sales channels by focusing exclusively on the Wei brand, as sales of the Tank 700 model have been declining, leading to its removal from direct sales outlets [2][3][4]. Group 1: Sales Channel Adjustments - The Tank 700 model has been withdrawn from most Great Wall direct sales centers, which now primarily sell Wei brand models [2][3]. - The direct sales brand "Great Wall Smart Selection" has been renamed to "Wei Brand New Energy Direct Sales" [2]. - The Tank 700 will still be available through authorized dealer channels, but its presence in direct sales is significantly reduced [3][4]. Group 2: Direct Sales Expansion - Wei brand's direct sales network has expanded to 430 stores across 110 cities, with plans to increase to over 600 stores by the end of the year, covering 200 cities [4][5]. - The direct sales model for Wei brand is similar to that of Tesla and Li Auto, emphasizing transparency and efficiency in customer interactions [5]. Group 3: Sales Performance - In September, Wei brand sales reached approximately 11,000 units, marking a year-on-year increase of 63.23%. Cumulatively, sales for the first nine months of the year reached about 63,600 units, a 96.35% increase year-on-year [5].

Core Insights - Great Wall Motors' premium electric vehicle brand, Wey, showcased its new models at the 2025 Chengdu Auto Show, with the highlight being the upcoming launch of the Gaoshan 7 on September 10 [1] Group 1: Sales Performance - Wey has achieved over 10,000 units in delivery for two consecutive months, with total sales surpassing 40,000 units from January to July this year, marking a return to the mainstream high-end electric vehicle market [3] - The Blue Mountain model has exceeded 100,000 units in cumulative deliveries, becoming the third six-seat electric SUV to reach this milestone [3] Group 2: Product Positioning - The Gaoshan 7 is designed specifically for family users, positioning itself as "a mobile living room for the family," emphasizing spaciousness and comfort [3] - The vehicle is touted as having the "highest usable space" under 300,000, being the only model in its class to feature standard laser radar and intelligent four-wheel drive, aiming to capture a larger share of the electric MPV market [3] Group 3: Digital Strategy and Infrastructure - Wey has invested significantly in building a dedicated digital channel to engage deeply with users through a Direct-to-Consumer (DTC) model, aiming to enhance service efficiency and user experience [4] - The number of retail centers has grown from zero to over 460 in just over a year, with plans to expand to 700 centers covering more than 200 cities by the end of the year [4] Group 4: Technological Advancements - The next-generation all-powerful intelligent super platform is set to be launched, which is based on Great Wall Motors' 35 years of technological accumulation [4] - This platform is unique in its compatibility with five different power forms and features advanced technologies such as a dual 4-second 2.0 hybrid system, an industry-leading 800V hybrid architecture, and a large hybrid battery pack with over 400 km pure electric range [4]

Group 1 - The 2025 Chengdu International Auto Show opened on August 29, showcasing several models from Great Wall Motors' high-end new energy brand, Wey, including the new MPV model "Gaoshan 7" which will start pre-sales on September 10 [1] - Wey's cumulative sales from January to July exceeded 40,000 units, with over 10,000 units delivered for two consecutive months, indicating a return to the mainstream of the domestic high-end new energy market [1] - The new Gaoshan has delivered nearly 20,000 units since its launch in May, frequently topping the weekly sales chart for new energy MPVs, while the large six-seat SUV, Blue Mountain, has surpassed 100,000 units in cumulative deliveries [1] Group 2 - The Gaoshan 7 is positioned as a "family mobile living room," emphasizing high space utilization, flexible interior, and intelligent configurations, and is the only MPV under 300,000 yuan to feature standard laser radar and intelligent four-wheel drive [1] - Wey has over 460 retail centers nationwide, covering more than 200 cities, with plans to expand to 700 by the end of the year, and is committed to a Direct to Consumer (DTC) model to enhance service experience [1] - During the auto show, Wey announced the development of the next-generation all-power intelligent super platform, compatible with five power forms, featuring 800V high-voltage architecture and hybrid battery technology with over 400 km of pure electric range [2] Group 3 - Wey's recent market recovery is attributed to the established recognition of products like Blue Mountain and Gaoshan in the 300,000 yuan segment, as well as rapid expansion of sales channels and enhanced user services [2]

Core Insights - Great Wall Motors' premium new energy brand Wey showcased its products at the 2025 Chengdu Auto Show, including the Gaoshan family and models like Lanshan and Mocha [1] - The new member of the Gaoshan family, Gaoshan 7, is set to officially start pre-sales on September 10 [1] - Wey has achieved over 10,000 units in sales for two consecutive months, with cumulative sales exceeding 40,000 units from January to July this year [1] - Since its launch in May, the new Gaoshan model has delivered nearly 20,000 units [1] - The Lanshan model has surpassed 100,000 units in cumulative deliveries, becoming the third six-seat new energy SUV to reach this milestone [1]