魏建军介绍，长城汽车的库销比在1.5左右（如果卖10辆车，经销商的库存在15辆左右），现在市场上 的库销比高的达到3左右，会伤害到经销商的利益，最终伤害到汽车厂商的利益。 长江商报消息 ●长江商报记者 黄聪 对于"车圈恒大"，长城汽车（601633.SH、02333.HK）董事长魏建军依然嫉恶如仇。 近日，在接受采访时，魏建军再度提及"车圈恒大"的相关话题，并直言绝不被资本裹挟。 如今，随着坦克700的"退出"，魏牌成了长城汽车直营体系中的唯一主角。 魏建军还提出，现在所谓的造车新势力，借助平台快速地进行产品集成，造车变得更容易了，但是整车 集成需要经验积累，现在噱头多了，还是需要收敛。 自身销量方面，2025年前9月，长城汽车整体销量达92.34万辆，同比增长8.15%。 值得一提的是，长城汽车目前正在调整直营渠道。 坦克撤出直营店回归经销商 10月11日，"长城汽车·中国极地研究中心 中国南北极考察合作签约仪式"在保定长城汽车技术中心举 行，长城汽车技术人员将首次以正式科考队员身份参与极地科考任务，同时坦克300柴油版将作为极地 科考保障用车登陆南极长城站。 就在"长城车"进入"长城站"之时，长城汽车旗下 ...

据报道，在北京地区，多数原"长城智选"门店已完成向魏牌专属化改造。每日经济新闻记者走访发现，多家门店展厅内坦克700等车型已彻底撤出，仅保留 魏牌蓝山、高山、摩卡三款主力车型。门店工作人员表示，未来运营将完全聚焦魏牌车型，但坦克品牌的售后维保服务仍可继续在店内完成。这种"销售分 离、服务一体"的模式，既保障了魏牌直营体系的纯粹性，又维护了坦克用户的权益。 坦克品牌退出直营渠道，经销商网络销售未受影响，全国坦克授权经销商仍同步销售坦克700、坦克300及坦克400等车型，形成"直营聚焦魏牌、经销商覆盖 全系"的双轨并行格局。 "长城智选"作为长城汽车直营零售品牌，于2024年4月24日首次亮相，在此次调整前同时经营魏牌与坦克车型。升级为"魏牌新能源直营"后，该网络将通过 零售中心、交付中心及展示空间等多种形态强化品牌终端布局。截至2025年10月，魏牌直营网络已覆盖全国110个城市，运营门店达430家，且长城汽车计划 年底前将门店数量拓展至600家以上，覆盖约200个城市。 据《每日经济新闻》报道，长城汽车正对直营渠道进行重大调整，坦克品牌全面退出直营体系，原"长城智选"更名为"魏牌新能源直营"。 | 车看 | ...

随着旗下魏牌连续多月销量走高，长城汽车开始对直营渠道进行调整。 10月9日，《每日经济新闻》记者在某长城智选零售中心看到，展厅内只有魏牌蓝山、高山和摩卡三款 车型，已经看不到坦克700车型。"我们店只销售魏牌旗下车型，坦克700撤掉了。"上述某长城智选零售 中心工作人员表示。 记者注意到，在部分城市，魏牌直营渠道已超过经销商渠道。比如，在北京，魏牌共有28家销售门店， 其中长城智选零售中心、交付中心和展厅已有16家。另外，部分长城智选零售中心已更名为"魏牌新能 源零售中心"。 北京某魏牌新能源零售中心工作人员告诉记者："后续，所有的长城智选零售中心都将改名为魏牌新能 源零售中心，并撤出所有在售的坦克品牌车型。" 长城持续增加直营渠道投入 目前，魏牌的直营门店已经覆盖全国110个城市，数量达到430家。今年5月，魏牌对直营渠道的重视程 度又上了一个台阶，其计划到今年年底，将直营门店的数量增加至600家以上，覆盖全国200个城市。 同样的情况并非只出现在一家长城智选店内。北京某长城智选零售中心工作人员向记者透露："目前北 京区域大部分的长城智选店已不销售坦克700，而是只销售魏牌旗下车型，现在坦克700只有少部分 ...

Core Insights - Great Wall Motors' premium electric vehicle brand, Wey, showcased its new models at the 2025 Chengdu Auto Show, with the highlight being the upcoming launch of the Gaoshan 7 on September 10 [1] Group 1: Sales Performance - Wey has achieved over 10,000 units in delivery for two consecutive months, with total sales surpassing 40,000 units from January to July this year, marking a return to the mainstream high-end electric vehicle market [3] - The Blue Mountain model has exceeded 100,000 units in cumulative deliveries, becoming the third six-seat electric SUV to reach this milestone [3] Group 2: Product Positioning - The Gaoshan 7 is designed specifically for family users, positioning itself as "a mobile living room for the family," emphasizing spaciousness and comfort [3] - The vehicle is touted as having the "highest usable space" under 300,000, being the only model in its class to feature standard laser radar and intelligent four-wheel drive, aiming to capture a larger share of the electric MPV market [3] Group 3: Digital Strategy and Infrastructure - Wey has invested significantly in building a dedicated digital channel to engage deeply with users through a Direct-to-Consumer (DTC) model, aiming to enhance service efficiency and user experience [4] - The number of retail centers has grown from zero to over 460 in just over a year, with plans to expand to 700 centers covering more than 200 cities by the end of the year [4] Group 4: Technological Advancements - The next-generation all-powerful intelligent super platform is set to be launched, which is based on Great Wall Motors' 35 years of technological accumulation [4] - This platform is unique in its compatibility with five different power forms and features advanced technologies such as a dual 4-second 2.0 hybrid system, an industry-leading 800V hybrid architecture, and a large hybrid battery pack with over 400 km pure electric range [4]

Group 1 - The 2025 Chengdu International Auto Show opened on August 29, showcasing several models from Great Wall Motors' high-end new energy brand, Wey, including the new MPV model "Gaoshan 7" which will start pre-sales on September 10 [1] - Wey's cumulative sales from January to July exceeded 40,000 units, with over 10,000 units delivered for two consecutive months, indicating a return to the mainstream of the domestic high-end new energy market [1] - The new Gaoshan has delivered nearly 20,000 units since its launch in May, frequently topping the weekly sales chart for new energy MPVs, while the large six-seat SUV, Blue Mountain, has surpassed 100,000 units in cumulative deliveries [1] Group 2 - The Gaoshan 7 is positioned as a "family mobile living room," emphasizing high space utilization, flexible interior, and intelligent configurations, and is the only MPV under 300,000 yuan to feature standard laser radar and intelligent four-wheel drive [1] - Wey has over 460 retail centers nationwide, covering more than 200 cities, with plans to expand to 700 by the end of the year, and is committed to a Direct to Consumer (DTC) model to enhance service experience [1] - During the auto show, Wey announced the development of the next-generation all-power intelligent super platform, compatible with five power forms, featuring 800V high-voltage architecture and hybrid battery technology with over 400 km of pure electric range [2] Group 3 - Wey's recent market recovery is attributed to the established recognition of products like Blue Mountain and Gaoshan in the 300,000 yuan segment, as well as rapid expansion of sales channels and enhanced user services [2]

Core Insights - Great Wall Motors' premium new energy brand Wey showcased its products at the 2025 Chengdu Auto Show, including the Gaoshan family and models like Lanshan and Mocha [1] - The new member of the Gaoshan family, Gaoshan 7, is set to officially start pre-sales on September 10 [1] - Wey has achieved over 10,000 units in sales for two consecutive months, with cumulative sales exceeding 40,000 units from January to July this year [1] - Since its launch in May, the new Gaoshan model has delivered nearly 20,000 units [1] - The Lanshan model has surpassed 100,000 units in cumulative deliveries, becoming the third six-seat new energy SUV to reach this milestone [1]