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购车补贴出新、银发消费升级,普陀区开启“双节”消费新体验
Sou Hu Cai Jing· 2025-10-01 10:31
Core Insights - The "Putuo District National Day and Mid-Autumn Festival Consumption Promotion Main Event" was launched, aiming to invigorate the regional consumption market through diverse business formats and unique experiences [3][4] - The event focuses on new economic models such as night economy, first-release economy, outdoor economy, automotive economy, and silver economy, showcasing Putuo District's innovative practices in enhancing consumption and market vitality [3][4] Automotive Consumption - Putuo District's Changzheng and Taopu towns have introduced automotive consumption policies with a planned investment of 10 million yuan in subsidies to stimulate the automotive market [3] Silver Economy - The Huanyu City system has showcased age-friendly consumption scenarios and services, establishing Shanghai's first "Senior-Friendly Mall" as part of Putuo District's initiative to enhance inclusivity and cater to the diverse consumption needs of the elderly [4] Fashion and Cultural Events - The "Phantom Light 2025 FW Fashion Show" served as a highlight of the launch event, featuring international brands' autumn and winter collections, blending fashion, industrial aesthetics, and digital art into an immersive experience [5] Thematic Consumption Activities - Starting from late September, Huanyu City has rolled out a series of immersive and interactive consumption experience activities under the theme "MAX Wild Season," covering various fields such as art, light, fashion, and technology [7] - During the "Double Festival" period, Putuo District has constructed a consumption promotion plan emphasizing activity, product, service, and policy integration, with a focus on cross-industry collaboration and innovative scenarios [7]