Core Viewpoint - The automotive industry is experiencing a shift in focus from traditional car exhibitions to a more sales-oriented approach, reflecting the competitive landscape and changing consumer behavior [5][28][80]. Group 1: Changes in Auto Shows - The recent Chengdu Auto Show felt unusually quiet, with many brands having empty booths, indicating a significant change in the exhibition's dynamics [2][4]. - Major car manufacturers are now prioritizing sales over mere brand visibility, leading to a more practical approach at auto shows [5][6][28]. - The trend of launching new models before the auto show to avoid competition has become common, allowing consumers to make informed purchasing decisions [10][12][13]. Group 2: Market Dynamics - Chengdu is emerging as a key market, with projected car sales of 665,000 units in 2024, a 9% year-on-year increase [13]. - In the first seven months of the year, Chengdu surpassed major cities like Beijing and Shanghai in new energy vehicle sales, highlighting its growing importance [14]. Group 3: Consumer Behavior - The demographic of auto show attendees is changing, with more families and young couples attending, reflecting a shift towards practical purchasing decisions [39][40]. - The demand for larger, family-oriented vehicles is increasing, with over one-third of car buyers being families with multiple children [48]. Group 4: Industry Transformation - The automotive industry is moving towards a model where self-research and development capabilities are crucial for survival, especially in the electric vehicle sector [68][78]. - Traditional manufacturers are adapting by either modifying existing fuel vehicle platforms for hybrid models or collaborating with local partners for technology and platform procurement [71][75]. - The competition is intensifying, with a focus on both the breadth and depth of research and development efforts, indicating that the industry is entering a new phase of fierce competition [79][80].