Core Viewpoint - Xiaomi's recent challenges highlight the complexities of user rights in the smart automotive era, particularly regarding performance limitations and marketing practices [1][3][21] Group 1: User Rights and Performance Limitations - Xiaomi's SU7 Ultra features a performance limitation where users must complete a timed lap on a designated track to unlock its full 1548 horsepower, otherwise, it is capped at approximately 900 horsepower [1][3] - This decision has sparked user backlash, with many feeling their rights are infringed upon, and it raises questions about the need for user consultation before implementing such restrictions [3][5] - The incident serves as a warning for the automotive industry on how to protect user rights in the context of software-defined vehicles [5][9] Group 2: Marketing and Product Integrity - The SU7 Ultra's carbon fiber hood has come under scrutiny for not meeting the advertised aerodynamic benefits, leading to accusations of misleading marketing [10][12] - Users who paid an additional 42,000 yuan for the carbon fiber hood found that its design did not provide the promised performance enhancements, resulting in public dissatisfaction [10][12] - Xiaomi's response included an apology and options for users to switch to an aluminum hood or receive compensation, indicating a recognition of the need for clearer communication regarding product capabilities [14][20] Group 3: Industry Implications - The controversies surrounding Xiaomi's automotive offerings reflect broader issues in the Chinese automotive industry, where software updates can alter vehicle performance without consumer consent [5][9] - Legal experts point out that current regulations do not adequately address the responsibilities of manufacturers in the context of software-defined vehicles, raising concerns about consumer rights [7][9] - The incidents serve as a reminder for all automotive companies to balance innovation with transparency and consumer trust, as the market matures [20][21]