文字版： Q: 想哥，车身钢材是强度越高越好吗？ Q: 我们车内没有异味就是好的吗？ 李想: 分两方面，危害最强的气体是没有味道的，比如甲醛。还是得相信专业的仪器。但在专业仪器 以外，也会漏掉一些东西。比如去看很多的德国车，它用了可回收的木纹材料，其实在测环保指标的 时候没什么问题，但是会闻到一种酸味。这种酸味虽然对身体没什么伤害，但是用户体验很差。所以 拿仪器来收底，拿体感更敏感的人来拉高上限。 确实，今年有很多车坐进去就是呛的。尤其是很多便宜的车，或者原来卖得很贵、后来卖得很便宜的 车，它很明显在用料方面产生了巨大的降本。但这并不代表便宜的车环保就不好。如果价格很便宜， 你以不用真皮，可以用人造革的方式，可以用更多的布艺材料，但是不要装成豪华的。可以不用皮 子，但不要用劣质的皮子；可以少一些隔音棉，但不要用劣质的隔音棉。 这是这里边的差别。 Q: 如何区分一辆车用料的好坏？ 李想: 我觉得大家肯定是希望强度又强、韧性又好。但现实中我们看到，包括供应商能够提供的材 料，它其实是一个相互冲突的。当强度足够强的时候，韧性会变差；当想让韧性变好的时候，强度会 变差。所以这也是我们自己自研这些材料背后的一些核心原因 ...

2025年12月理想交付44246，其中增程24568，纯电19678。L6789分别为12676/6150/3010/2732，i6i8MEGA分别为15994/2745/939。 2025年12月2日 理想发布MindGPT-4ov技术报告 2025年12月3日 理想获100亿债务融资工具注册额度 2025年12月5日 微博1301万博主描述接理想商务 2025年12月6日 一位常年做GPU优化的人对理想能让Orin跑VLA很高评价 | | 总交付 | | 纯电 | L6 | IL7 | IL8 | Га | ાંઠિ | 18 | MEGA | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 2025年12月 | 44246 | 24568 | 19678 | 12676 | 6150 | 3010 | 2732 | 15994 | 2745 | 039 | | 2025年11月 | 33181 | 18984 | 13427 | 9434 | 5212 | 2130 | 2208 | 6798 | 6719 | ...

文｜新能源观 图/"创二代"母公司及其代表车型 进入2026年，新能源汽车市场将迈入增速放缓、存量竞争加剧的新阶段。尤其是开年宝马31款车型最高降30.1万元，特斯拉推出7年低息、5年0息的金融政 策，"价格战"硝烟再起。 | | 宝马各车型降价情况 | | | | | | --- | --- | --- | --- | --- | --- | | 车型播送 | 原建议零售价格 | 新建议零售价格 | 障价变额 | 障幅比例 | | | 7351 | 919,000 | 808,000 | 111,000 | 12,08% | T = | | 740Li 领先型 | 1,069,000 | 938,000 | 131,000 | 12 26% | | | 740Li 尊享型 | 1,269,000 | 1,128,000 | 141,000 | 11 11% | | | i7 eDrive50L 领先型 | 949,000 | 808,000 | 141,000 | 14.86% | | | i7 eDrive50L ■ | 1,169,000 | 988,000 | 181,000 | 15.49% | | ...

L9：增加旗舰设计元素，并降到L8的价格（36-39w） MEGA大升级 高端系列LX，2027年 半仙评论： 1、不管是旗舰的L9还是纯电版的i8， 整体以降价+增配的策略来打2026年的汽车市场，26年的汽车市场依旧 内卷。 2、说一点同行讨论的消息，L789的增程电池容量会来到70+度，L6是40+度，全部支持5c，同样L6支持选配 空悬，这样看下来，理想也是走蔚来的路线，高性价比，所以等等党这会可能真赢了。 半仙建了一个理想i6的车主及意向群欢迎扫码加入 L9L：后轮转向+主动底盘+马赫芯片，40w+ i9：5月发布 i8：通过欣旺达版本小电池，价格下探（9-10月） 往期推荐 加入社群 比亚迪出海：发力东南亚 CATL ： 储能市场增长高于动力 添加半仙微信，备注"进群"，邀请你加入锂电行业社群，获得行业最新动态、行业干货 报告和精准人脉。 本公众号基于分享的目的转载，转载文章的版权归原作者或原公众号所有，如有涉及侵权请及时告知，我们将予以核实并删除 主机厂电芯采购：兼顾性能和成本 ...

大家好，我是理想销售。以前看L8的人在店里都会去看看L9，如今又多了一个i8。部分客户纠结的就是到底选择增程还是纯电，今天就和大家聊聊L8在终端 的真实情况。 当地几家店，客流怎么样？ 我们这属于3线城市，本地有一家交付中心，三家零售中心和售后中心。我们属于商超，客流日均有200+，周末能有500+，客流虽然多，但有很多是逛商场 路过顺带进来看看的。 算下来每天大概有2组客户是奔着L8来的，只要来到店里了，不管有没有试驾意愿，都想尽一切办法拉着客户去开一圈。这也是我们总结下来的经验，来买 理想的车，但凡是试驾之后，成交率就暴增。即使当场不能下定的，至少也能让客户回家之后无比纠结辗转反侧。 于是乎，就有了理想不能试驾，试驾之后几十万就没了的说法。 上月我们店总共交付了76台，其中L8有5台。提成总共是1400元，订单和交付的时候各拿一半。 大哥一家人有点慢热，我介绍了一圈，夫妻俩也没说什么，我见状马上安排了试驾。这下一家人热闹了起来，女主人带着俩孩子坐在后排，夸后面终于宽敞 了，大哥和爱人都试驾了一下，对操控也很满意，说比L9小一点刚好方便停车，回来后感觉情绪一下就上来了，你一句我一句地讨论着，最后愉快地下订。 ...

Core Insights - Major automotive companies in China, including BYD, Changan Automobile, and Geely, reported significant sales growth for 2025, with a notable increase in overseas sales and milestones achieved by new energy vehicle manufacturers [1][2][5][7]. BYD - BYD's total sales for 2025 reached 4.6024 million units, a year-on-year increase of 7.73%, with pure electric vehicle sales growing nearly 28% and commercial vehicle sales increasing by approximately 162% [2]. - BYD's overseas exports of new energy vehicles totaled 133,200 units in December 2025, with annual overseas sales surpassing 1 million units, reflecting a 145% year-on-year growth [4]. - The total installed capacity of BYD's power batteries and energy storage batteries was approximately 285.634 GWh, marking a nearly 47% increase from the previous year [4]. Changan Automobile - Changan's total sales for 2025 reached 2.913 million units, a year-on-year growth of 8.54%, with self-owned brand sales increasing by 10.86% and new energy vehicle sales growing by about 50% [5]. BAIC Blue Valley - BAIC Blue Valley achieved significant production and sales growth, with total production reaching 206,300 units, a year-on-year increase of 127.17%, and total sales of 209,600 units, up 84.06% [6]. Geely Automobile - Geely's total vehicle sales for 2025 were 3.0246 million units, a 39% increase compared to the previous year, exceeding its annual sales target [7]. - Geely set a sales target of 3.45 million units for 2026, representing a growth of approximately 14% from 2025, with a new energy vehicle sales target of 2.22 million units, up 32% [7]. NIO - NIO reported a delivery of 48,100 units in December 2025, a year-on-year increase of 54.6%, with total deliveries for the year reaching 326,000 units, up 46.9% [8]. Li Auto - Li Auto delivered 44,200 new vehicles in December 2025, with a historical cumulative delivery surpassing 1.5 million units, expanding its market presence in Central Asia and Africa [9]. XPeng - XPeng delivered 37,500 smart electric vehicles in December 2025, with total annual deliveries of 429,400 units, reflecting a year-on-year growth of 126% [10]. - The company expanded its overseas market presence with 45,000 units delivered abroad, a 96% increase, and established 1,100 new charging stations, bringing the total to 3,000 [10].

2026年刚开年，宝马便打响车企价格战"第一枪"！ 11月5日，宝马集团公布的第三季度财报显示，其营收为323.14亿欧元，同比下降0.3%。前三季度营收为999.99亿欧元，同比下降5.6%。前三季度集团税 前利润（EBT）合计达80.56亿欧元，同比下降9.1%，其中，第三季度为23.29亿欧元，上年同期为8.38亿欧元。汽车业务板块方面，宝马前三季度实现收 入871.64亿欧元，同比下降4.1%。其中，第三季度营收285.10亿欧元，同比增长2.4%。 不过目前，宝马集团竞对奔驰和奥迪暂时并未跟进。 具体看旗舰纯电车型i7M70L直降30.1万元，从原价189.9万元降至159.8万元起，降幅达16%。宝马行政级轿车7系，入门版735Li指导价由91.9万元，降至 80.8万元；740Li领先型由106.9万降至93.8万元，降幅均为12%；SUV车型方面，X1系列sDrive25Li从31.69万元降至25.8万元，降幅19%；xDrive25Li从 34.99万元降至28.88万元，降幅为18%，直接与特斯拉Model Y、比亚迪唐EV等中端新能源车型形成价格重叠。宝马的入门级性能车M235L也从3 ...

Core Viewpoint - Li Auto (02015) reported a year-on-year decrease of 24.44% in new vehicle deliveries for December 2025, totaling 44,200 units, while the total deliveries for Q4 2025 reached 109,200 units [1] Group 1: Delivery Performance - As of December 31, 2025, Li Auto achieved a cumulative delivery milestone of 1.5402 million vehicles [1] - The company delivered 109,200 vehicles in the fourth quarter of 2025 [1] - The December 2025 delivery figure represents a significant decline compared to the previous year [1] Group 2: Market Expansion - Li Auto launched its models L9, L7, and L6 in Egypt, Kazakhstan, and Azerbaijan, marking its entry into the Central Asia, Caucasus, and African markets [1] - The company has established a total of 548 retail centers across 159 cities in China [1] Group 3: Infrastructure Development - Li Auto has set up 3,907 supercharging stations and 21,651 charging piles nationwide [1] - The company operates 561 after-sales service and authorized repair centers, covering 224 cities [1] Group 4: Product Launch - Li Auto officially released the Livis AI glasses, receiving positive user feedback [1]

真是几家欢乐几家愁啊，2025年"蔚小理"三个新势力品牌中，小鹏增长最猛，全年累计销量为42.9万台，同比增长126%。蔚来算是触底反弹，全年累计销 量为32.6万台，同比增长46.9%。理想在去年Q3季度由盈转亏，全年累计销量为40.6万台，同比下降18.8%。 #2026小鹏加油 小鹏汽车2025全年交付 1445 同比增长126% 12月交付达37,508台 实现同环比双增长 X 回看李想在2023年给出的2025年160万辆的销量目标，现在来看似乎有种天方夜谭般的滑稽感。 而随着MEGA事件的影响，理想的高端产品线也有点一夜回到解放前的感觉，11月MEGA月销680台，L9月销2208台。 反观曾经要依靠第二品牌实现销量增长的蔚来和小鹏迎来了自家高端产品的量价齐飞。在去年12月份，蔚来ES8月销2.2万台；小鹏X9月销5424台，创历 史单月最高销量纪录。 蔚来李斌曾经表示，造车是一场真正的马拉松。 那时候大多人觉得这是李斌为蔚来销量下滑找的借口，但现在来看，才短短一两年的时候，蔚来ES8崛起、乐道去年年销10.7万台，萤火虫月销稳定在 5000台以上。 换电赛道上，蔚来目前实现了全国超3600座换电 ...

Core Viewpoint - The new energy vehicle market in 2025 did not experience a significant year-end surge due to policy exhaustion and consumer hesitation, but several companies achieved substantial year-on-year growth in deliveries, with Leap Motor and Xpeng Motors doubling their delivery volumes, while NIO showed a recovery in the second half of the year with a 46.88% increase [1]. Group 1: Company Performance - Leap Motor delivered 60,423 vehicles in December 2025, a year-on-year increase of 42.11%, and achieved a total of 596,555 vehicles for the year, marking a 103.1% increase [2][3]. - NIO's December deliveries reached 48,135 vehicles, a record high for the month with a 54.59% year-on-year increase, and a total of 326,028 vehicles for the year, reflecting a 46.88% growth [5]. - Li Auto delivered 44,246 vehicles in December, with a total of 406,343 vehicles for the year, representing an 18.81% decline year-on-year, but it became the first new force brand to surpass 1.54 million cumulative deliveries [7]. - Xpeng Motors achieved total deliveries of 429,445 vehicles in 2025, a 125.94% increase, although December deliveries were 37,508, falling short of the fourth-quarter guidance [9]. Group 2: Strategic Developments - Leap Motor plans to target one million deliveries in 2026, with new models from the A and D series set to launch [3]. - NIO's ES8 model became a key contributor to sales, with a significant number of orders expected to offset potential performance dips in early 2026 [5]. - Li Auto is facing challenges in its pure electric transition, with supply chain issues affecting production capacity, but it is expanding into overseas markets to alleviate domestic competition [7]. - Xpeng Motors is set to launch seven new models with advanced configurations in 2026, aiming to significantly expand its market reach [9]. Group 3: Market Insights - The absence of a year-end surge in the automotive market was confirmed by industry analysts, and new government policies aimed at stimulating consumption are expected to stabilize the market in 2026 [11][12].