结构化深度了解李想核心把握两条主线，李想个人与公司。 李想个人线： 最重要且唯一的主线是挑战成长的极限，这条主线由关注人而不是事/不断学习这两条根基支线组 成，不断学习有两条支线，一是学众人之长，做think different之事；二是通过惨痛教训，反思学习。 公司线： 泡泡网时期： 曾经不善和员工沟通(关注人，而不是事)，一夜90%编辑离职(惨痛教训1)，李想选择学 习更好的沟通。做成了一家赚钱的公司，但很关注竞争对手怎么做(惨痛教训2)，且时机也错过了(惨 痛教训3)，持续行业第三。李想已经知道了自己就是喜欢不断成长，持续第三是其很难受的一件事。 即下一份创业前，李想提前知道了要和员工好好沟通，要关注用户怎么想而不是竞争对手，时机也很 重要。(基于惨痛教训123后的反思结果) 汽车之家时期： 融资不顺，导致两个惨痛结果，1.睡一张床上的人谋求把李想赶走 2.股权出让太多，导致后续人事任 命权丧失。 李想2024年12月自述2008年被赶走这次是其人生最大的一次成长，学到了两个特别重要的能力， 第 一要对自己好，要接受自己的优点，也能接纳自己的不足。很多不足是优点造成的。 第二个重要变化是，很多事不死扛了 ...

2025.07. 11 "豪车平替"成为了市场的取胜法则，也成为了市场竞争日趋白热化后，车企走捷径的一条重要路径。 原创需要巨大投入，领克曾宣称每款车的设计投入都是"亿"级，但是原创并不意味着成功。 高度还原了领克The Next Day概念车元素的领克Z10，原本是对标小米SU7的市场，但6月销量不到 370辆。而今年4月底上市、外号"杭州湾揽胜"的领克900，今年6月销量突破了5300辆，在全尺寸高 端混动SUV品类中，位列第二，仅低于问界M9的月销量，已经超越了理想L9。而该细分行业销冠问 界M9，也曾因与奔驰迈巴赫GLS侧面设计相似而陷入舆论旋涡。 今年上海车展上，首次亮相的极氪旗舰SUV极氪9X就受到了较高市场关注，并得名"杭州湾库里 南"。7月9日该车开启先享计划，2小时就有1万人预订。 或许是看到了国产平替的市场，还有一大批国产"揽胜"来袭，包括"番禺揽胜"（广汽传祺S7）、"坪 山揽胜"（腾势N9）。除此之外，国产"库里南"也不遑多让，包括"保定库里南"（坦克800）。另外， 小米汽车第三款车型小米YU9近日测试车谍照已在网上传开。从谍照看，市场预计这也是一款全尺 寸SUV，外观轮廓与库里南相 ...

Core Viewpoint - The rise of "big brand alternatives" in the Chinese automotive market, exemplified by models like Xiaomi's SU7 and YU7, raises concerns about the potential regression of the industry towards imitation rather than innovation [1][5]. Group 1: Market Trends - Xiaomi's SU7 has become a phenomenon, securing the top sales position in the mid-to-large sedan category within a year, while the YU7 has surpassed it with over 240,000 orders in just 18 hours [1]. - The trend of creating "luxury car alternatives" is becoming a significant strategy for automakers in a highly competitive market, where original design requires substantial investment [1][2]. - The Zeekr 9X SUV received significant attention at the Shanghai Auto Show, with 10,000 pre-orders in just 2 hours, indicating strong market interest in domestic alternatives [2]. Group 2: Legal and Ethical Considerations - Historical cases of design infringement in the automotive industry show that legal definitions of imitation are often ambiguous, with several high-profile cases resulting in no penalties for alleged infringers [3]. - The protection period for design patents in China is 15 years, which can impact the longevity of claims against design similarities [3]. Group 3: Industry Evolution - The Chinese automotive industry has made significant strides in moving away from a reliance on imitation, with domestic brands capturing nearly 70% of the market share and China being the largest automobile exporter for two consecutive years [5]. - The resurgence of "copycat" incidents poses risks to the long-term development of the industry and could hinder the global competitiveness of Chinese automakers [5].

过去几年，理想汽车各园区的几块"草坪"，见证了理想ONE、L9、L8、L7、L6的发布。我们觉 得，把最新的产品和思考，在最熟悉的"家"里讲给大家听，特别亲切，当然，最主要是省钱+提效。 很多人都调侃我们是"抠厂"，从我角度来看，这在某些方面是一个褒义词，当家才知道柴米贵。 那么接下来，7月29日的理想i8发布会，有几个选择： 李想25年7月10日微博： 2019年4月10日，理想ONE发布会，地址：理想汽车常州制造基地 2022年6月21日，理想L9发布会，地址：理想汽车北京研发总部 2022年9月30日，理想L8发布会，地址：理想汽车北京研发总部 2023年2月8日，理想L7发布会，地址：理想汽车北京研发总部 2024年3月1日，理想MEGA发布会，地址：上海世博中心 2024年4月18日，理想L6发布会，地址：理想汽车北京研发总部 是像往常一样，产品讲透就收（大概1小时？），还是多聊会，试试把时间放长点？小米每次三 个小时的发布会，大家也都津津有味； 理想汽车十周年了，除了 "理想i8究竟好在哪"以外，你们是不是也想听听在做这些事时，我们到 底是怎么思考的？ 想听听大家意见！ TOP2倾向认为，时长地点 ...

硬件方面，激光雷达上除小鹏P7+使用纯视觉方案无激光雷达外，其余都配备了激光雷达。腾势Z9GT 配备了2颗，且一反常规布置在车头下方两侧传统的雾灯位置。25款的问界M9把数量提高到了4颗，实 现前后左右四个方向的激光雷达覆盖，其余小米SU7和理想L9均配备1颗激光雷达。 辅助驾驶芯片算力上，理想L9、小米SU7、小鹏P7+均达到了508TOPS，都配备2颗英伟达Orin-X芯片。 腾势Z9GT依靠1颗英伟达Drive Orin芯片，算力为254TOPS，问界M9芯片信息官方并未公布。 凤凰网科技讯 7月10日，2025年5月，凤凰车研所测试团队对问界M9、理想L9、腾势Z9GT、小米SU7和 小鹏P7+进行了辅助驾驶测试，并发布首期辅助驾驶实测评分榜，最终理想L9以90分总评分位列榜首， 问界M9和小鹏P7+分别以87分和76分的评分暂列第二、第三位，小米SU7和腾势Z9GT则以70分的成绩 并列首期榜单第四位。 测试车型的年款配置方面，问界M9为指导价53.98万元的2025款增程版266km Ultra6座，理想L9为指导 价43.98万元的2024款Ultra，腾势Z9GT为指导价33.48万元的202 ...

Group 1 - The core viewpoint of the articles highlights the growing acceptance and market share of electric vehicles (EVs) in China, particularly focusing on the success of the Huawei Enjoy S9 model, which has attracted a diverse demographic of consumers, including a significant proportion of female drivers and younger age groups [2] - The Enjoy S9 has achieved impressive sales figures, delivering 4,154 units in the previous month, making it the best-selling electric sedan priced above 300,000 yuan [2] - As of mid-2024, the total number of electric vehicles in China reached 24.72 million, with 4.397 million new registrations in the first half of the year, accounting for 7.18% of the total vehicle population [2] Group 2 - The Chinese EV market is characterized by an oligopolistic structure dominated by Tesla and BYD, with Tesla leveraging advanced technology and global brand influence, while BYD capitalizes on its battery technology and extensive product line [3] - Emerging brands such as NIO, Xpeng, and Li Auto are rapidly gaining market share by focusing on user experience and innovation, while traditional automakers like Geely and SAIC are accelerating their electric transformation [3] - The competitive landscape is expected to undergo significant changes, with industry leaders predicting that only a handful of companies will survive the upcoming market consolidation phase [6] Group 3 - Technological innovation is identified as a key driver for the development of the EV industry, helping companies enhance product performance, reduce costs, and create competitive advantages [7] - The transition from incremental competition to stock competition in the EV market is anticipated, emphasizing the importance of achieving scale and keeping pace with AI advancements [6]

Core Insights - The article highlights the evolution of China's electric vehicle industry, focusing on Li Auto's journey from a startup to a leading player with over one million vehicle deliveries and significant revenue growth [3][10] - It emphasizes the importance of supply chain management and collaboration in enhancing the competitiveness of Chinese automotive companies [5][10] Group 1: Li Auto's Development - Li Auto has transformed from facing industry challenges to becoming a key player in the automotive supply chain, contributing to the resilience of China's automotive industry [3][9] - The company's approach is rooted in respecting users, the automotive industry, and partners, which has driven its success in building a robust supply chain [5][10] Group 2: Supply Chain Innovation - Li Auto's development of the "Magic Carpet" air suspension system exemplifies its commitment to innovation and quality, marking it as the first Chinese company to independently develop and mass-produce such technology [9][10] - The collaboration with local suppliers, such as Konghui Technology and Baolong Technology, has led to significant market share gains, with these suppliers achieving over 60% of the air suspension market by 2024 [9][10] Group 3: Collaborative Culture - Li Auto's cooperative culture has evolved from F.R.E.E. (Fairness, Respect, Equality, Commitment) to W.I.N. (Win-win, Innovation, Linkage), fostering a collaborative environment for innovation [10][11] - The company actively engages with partners through events like the "Co-creation Conference" to address industry challenges and align on long-term strategies [10][11] Group 4: Technological Advancements - Li Auto is leveraging AI technology to further transform the automotive industry, with plans to open-source its self-developed Star Ring OS in April 2025, enhancing collaboration with suppliers [13] - The integration of the Star Ring OS is expected to improve product development efficiency and risk management for suppliers [13]

李想创业二十余年，凭借自己的努力掌控命运，挑战成长的极 限。 作者： 王子阳 封图：图片资料室 2015年到2025年，从被嘲笑的"增程古董"到定义家庭出行场景的规则改写者，从"奶爸车"标签到AI驱动的移动智能空间——理想汽车的十年，是中 国新势力从生存挣扎到技术反攻的缩影。 2000年，"显卡之家"更名泡泡网，次年进军北京。李想亲掌内容，迅速将业务拓展至全IT品类评测。23岁时，泡泡网年收入超2000万，估值破2亿， 跻身中文IT垂直网站三甲。少年得志的光环下，隐患悄然滋生。早期为快速扩张，李想广泛分发干股，导致股东众多且决策权分散，为日后风暴埋下伏 笔。 2003年非典肆虐期间，年仅22岁的李想站在泡泡网空荡的办公室中央，95%的员工用辞职的方式表达了对他的抗议——这个由他高二创办、年收入已 破2000万的IT垂直网站旗舰，几乎一夜之间只剩下寥寥数人。 这场危机让他意识到 "人"的重要性。此前的他如同自己形容的"100MB小硬盘"：容量有限且已满载，只认自己设定的规则。他沉迷于凌晨四点更新 网站、跑遍电脑城测评硬件的极致勤奋，却对团队的需求视而不见。"我只关心事做成什么样，完全不关心人，不关心他们的需求、 ...

Core Insights - The article chronicles the evolution of Li Auto from a struggling startup to a leader in the automotive industry, highlighting the transformative journey of its founder, Li Xiang, and the company's innovative approach to family-oriented electric vehicles [1][12]. Group 1: Li Xiang's Early Career - Li Xiang demonstrated remarkable insight and execution skills from a young age, founding a successful website, which later became known as "泡泡网," achieving over 20 million in annual revenue by age 23 [2][3]. - The crisis during the SARS outbreak in 2003 led to a significant reduction in staff, prompting Li to recognize the importance of team dynamics and human resources [3][4]. Group 2: Transition to Automotive Industry - In 2004, Li Xiang pivoted to the automotive sector, launching "汽车之家" with a focus on making car buying accessible to novices rather than enthusiasts [3][4]. - Despite initial financial struggles, including a loss of 3 million by the end of 2005, the company laid the groundwork for future success [4][5]. Group 3: Development of Li Auto - The launch of Li Auto's first model, "理想ONE," was driven by Li Xiang's personal experiences as a father, identifying a gap in the market for family-friendly vehicles [5][6]. - The decision to focus on range-extended electric vehicles (EREVs) was based on a deep understanding of user needs, particularly regarding long-distance travel with families [7][9]. Group 4: Product Philosophy and Strategy - Li Auto's product strategy emphasizes user value, with a commitment to offering fully equipped models rather than relying on optional features [9][10]. - The company has developed a systematic approach to product development, known as the "four-step method," which focuses on understanding user needs and aligning organizational goals [6][9]. Group 5: Recent Developments and Future Directions - By 2024, Li Auto achieved significant milestones, including the delivery of its 1 millionth vehicle and the introduction of new electric models [12][13]. - The company is now focusing on AI integration, with plans to become a leader in AI technology within the automotive sector, aiming for significant advancements in autonomous driving and smart vehicle systems [13][15].

专题：新浪财经上市公司研究院 出品：新浪财经上市公司研究院 作者：昊 7月伊始，各家新势力陆续披露了6月及上半年的销售成绩单。在主要新势力中，过半数保持了当月及累计的正增长，仅理想和极氪出现同、环比双下滑。 其中，理想汽车6月销量同环比分别下滑24.1%和11.2%，下滑幅度出人意料。即便下调了全年的销售目标，上半年完成率仍不足三分之一，明显不及公司和 市场此前的预期。 | | | | 6月主要新势力销量及同环比增速 | | | | --- | --- | --- | --- | --- | --- | | 新势力 | 6月销量(台) | 环比 | 同比 | 上半年销量(万台) 累计同比 | | | 零跑 | 48006 | 6. 5% | 138. 6% | 22. 17 | 155. 7% | | 理模 | 36279 | -11. 2% | -24. 1% | 20. 39 | 7.9% | | 小腸 | 34611 | 3.2% | 224. 4% | 19.72 | 279. 0% | | 深蓝 | 29893 | 17.1% | 79. 4% | 14. 32 | 70. 8% | | 埃安 | ...