新浪科技讯 12月9日下午消息，今日，华为余承东携手问界、智界、享界、尊界、尚界五大品牌掌门人 首次同台。奇瑞汽车董事长尹同跃在直播中表示，华为这个队友肯定是非常强的队友，肯定不是猪队 友。华为是最伟大的企业，任正非是最伟大的企业家。 他表示，国内目前面临低价内卷，华为在和我们打造各个界，让我们的产品远离了内卷，把中国工业搞 上去，高品质、高质量发展。 尹同跃将华为和奇瑞合作形容为打篮球，他提到，华为是汽车进攻者，我们是汽车防守者，我们防守是 守护安全，安全谁来守护，奇瑞守护，体验谁来表达，华为来表达。 "奇瑞是中国汽车工业中重要的一员，中国汽车一直想做大做强，这是一代一代汽车人的梦想，如今中 国汽车已经做大了，但是我们强不强？高端品牌我们有没有，有没有像BBA一样，华为能帮我们打造 更高端的产品，如果我们成为像BBA一样的高端品牌，多一些这样的品牌，那就说明我们强了。"尹同 跃表示。 责任编辑：杨赐 "奇瑞是中国汽车工业中重要的一员，中国汽车一直想做大做强，这是一代一代汽车人的梦想，如今中 国汽车已经做大了，但是我们强不强？高端品牌我们有没有，有没有像BBA一样，华为能帮我们打造 更高端的产品，如果我们成为 ...

Core Insights - European consumers recognize that "quality equals value" and are willing to pay for quality and service, moving away from a "low-price strategy" [1] - The relationship between multinational companies and the Chinese market has shifted from "one-way adaptation" to "two-way empowerment," with Chinese electric vehicles (EVs) seeking global brand recognition [1][2] - Multinational companies are undergoing deep adjustments in China, transitioning from product localization to full-chain localization, with decision-making increasingly centered on Chinese teams [1][4] Multinational Strategies - The strategy of "empowering China to the outside" is emerging, where foreign companies are recognizing the global competitiveness of China's EV supply chain and planning to integrate it with global markets [2] - Examples include Renault's shift to design multiple EVs in collaboration with Chinese companies, indicating a break from the traditional "European design dominance" [3] Challenges Faced - A primary challenge is the decision-making conflict between global headquarters and Chinese teams, as the old model of "European design, Chinese localization" is difficult to adjust [4] - Understanding Chinese consumers remains a barrier, as foreign companies often rely on superficial research rather than in-depth market insights [4] Future Trends in China's EV Industry - The market is expected to consolidate, reducing competition and price wars, leading to a transition towards "profitable growth" [5] - China is poised to lead in technology trends, particularly in smart cockpits and autonomous driving, challenging European automakers to accelerate their advancements [5] - Internationalization is essential, with leading Chinese automakers already ranking among the global top players, indicating a shift towards comprehensive globalization [5] Building Premium Brands - Chinese automakers should embrace the notion that European consumers value quality and are willing to pay for it, rather than focusing solely on low pricing [6] - Building a brand requires time and trust, similar to how established brands like Audi evolved over decades [6] - Understanding regional differences in perceptions of "premium" is crucial, as Chinese consumers prioritize autonomous driving while European consumers focus on comfort and performance [6] Expectations for Global Cooperation - There is an expectation for deeper integration of Chinese EV companies in Europe and for collaboration between Chinese and foreign companies in supply chains, technology, and branding to achieve mutual benefits in the global automotive industry [6]