沉浸式文化消费
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“长江星耀”号明年春天入列武汉游轮母港
Chang Jiang Ri Bao· 2025-12-20 00:41
12月19日,记者从在海口举行的2025中国国际旅游交易会上获悉,国内首艘沉浸式智能 游船——"长江星耀"号将于2026年春季正式入列武汉游轮母港,这一文旅新品的加盟,将重 塑武汉两江夜游产业格局,为"长江旅游,从武汉启航"核心主题注入强劲动能。 旅交会上,"长江星耀"号游船引发国内外旅行商广泛关注。武汉长江轮船有限公司游船 旅游分公司相关负责人介绍,"长江星耀"号是一艘集智能科技、绿色能源动力、沉浸式文化 剧场、先锋艺术设计于一体的高端游船,将五千年流域文明凝练为可触、可品、可感的沉浸 式文化长廊,旨在为旅客开启"一程尽览长江魂"的诗意之旅,打造真正受旅客喜爱的高端游 船旅行体验,引领长江中游航运文旅从"滨江观光"向"沉浸式文化消费"跃升。 旅交会现场,不少国内外旅行商在了解"长江星耀"号相关规划后,当场表达了合作意 向,期待借助这一新品拓展武汉市场。 除"长江星耀"号外,一批极具吸引力的文旅新产品与新规划同步推出。其中,长江海外 国际旅游(武汉)有限公司计划2026年推出武汉直航重庆的豪华游轮航线,将"长江贰号"游 轮起点码头从宜昌迁至武汉。 "长江贰号"是第五代长江豪华游轮的标杆之作,2024年完成全面 ...
天津开启沉浸式文化消费新场景
Ke Ji Ri Bao· 2025-07-02 01:00
Core Viewpoint - The integration of VR and LBE technology in cultural tourism is creating new immersive experiences, exemplified by the "No-Face God - Dazu Rock Carvings Take You Back to the Southern Song" VR experience in Tianjin, which has become a new hotspot for cultural consumption [1] Group 1: Technology and Innovation - The VR experience allows visitors to immerse themselves in the historical context of the Southern Song dynasty, with 1:1 precision digital replicas of classic sculptures like the Thousand-Handed Guanyin and Six Paths of Reincarnation [1] - The project utilizes LBE technology to support up to 20 participants simultaneously, enhancing the collaborative exploration of history [1] - The company has integrated core technologies such as software development, system integration, and cloud computing to create a seamless multi-user experience [1] Group 2: Cultural Significance - The project emphasizes the deep cultural connotations of the Dazu Rock Carvings, which are recognized as one of the world's eight major grottoes, reflecting ancient aspirations for a better life [1] - Historical accuracy is prioritized in the design, with attention to the tools used by artisans and the carving process, ensuring that every detail withstands scrutiny [1] - Engaging storylines are incorporated into the experience to enhance visitor engagement and interest [1] Group 3: Economic and Developmental Impact - The successful implementation of immersive cultural consumption scenarios offers new ideas for cultural heritage protection and the development of new consumption models [1] - The fusion of technology and culture is continuously generating innovative consumption scenarios, injecting vitality into urban development in Tianjin [1]