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免签入境激增逾50%,前三季度2089万人次,旅游商机大爆发
Sou Hu Cai Jing· 2025-10-29 22:06
Core Insights - The number of visa-free foreign visitors in the first three quarters reached 20.89 million, a year-on-year increase of over 50%, indicating a faster-than-expected recovery in travel and consumption [1][3] - The sales volume of tax refunds doubled, reflecting not only an increase in visitor numbers but also a rise in both single purchase amounts and frequency of purchases, showcasing a recovery in both quality and quantity of consumption [3][5] Group 1: Visitor Trends - The increase in visa-free visitors suggests a structural change, with a diversification in visitor nationalities and a stratification in consumption preferences, necessitating faster adaptation by businesses to different market tastes and payment habits [7] - The trend of tourists bringing empty suitcases to China indicates a strong demand expectation, as visitors are willing to stock up on Chinese goods, which reflects the attractiveness of Chinese consumer products [3][5] Group 2: Economic Activities and Events - Events like the China International Import Expo (CIIE) can transform exhibits into commodities, but this requires support from buyers, supply chains, promotional strategies, and policy backing [5][7] - Local initiatives such as consumption festivals in Shanghai and Guangxi's ASEAN Fair are crucial for effectively connecting international goods with local distribution, which will determine their success [3][5] Group 3: Long-term Outlook - The transition from one-time traffic to stable demand is essential for sustainable economic growth, and while current data shows positive trends, it should not be prematurely interpreted as a complete recovery [7][8] - The long-term challenge lies in replicating successful national-level events like the CIIE into local practices to ensure ongoing consumer engagement and market growth [7]