与会专家普遍认为，深化数字合作、推动文化共鸣与品牌信任，已成为高质量共建"数字丝绸之路"的关 键。 网剧、网游、网络文学三类数字内容形式的出海被称作文化出海的"新三样"。华侨大学教授、海上丝绸 之路研究院院长黄日涵表示，"新三样"的出海极大地促进了中国文化的海外传播。当前，"Z世代"对信 息的接受方式已经有了根本性的改变，数字内容已成为连接不同文化的重要桥梁。 益普索中国内容营销与报告负责人时悦表示，研究发现，海外消费者对中国品牌的信任驱动因素日益多 元化，"沟通中诚实开放"首次进入前五位。在此情况下，中国品牌需要更加注重本地化沟通和社区参 与。 中证报中证网讯(记者 王婧涵）近日，由《亚太日报》、亚太智库和华侨大学海上丝绸之路研究院共同 主办的共建"数字丝绸之路"研讨会在北京举行。会议围绕中国-东盟数字合作、数字技术赋能共建"一带 一路"高质量发展、中国企业出海加强"本土化"等议题展开。 中国社会科学院亚太与全球战略研究院研究员许利平在演讲中论述了中国与东盟共建"数字丝绸之路"的 进展与趋势。他表示，中国与东盟在"数字丝绸之路"建设方面已取得实质性进展，华为、腾讯等中国企 业积极参与东盟国家通信网络建设；字 ...

2025年10月，国务院正式批复同意杭州综合保税区扩区，新增区块落户临空经济示范区，补齐了萧山国 际机场周边缺乏综保配套的短板，更是推进杭州高水平对外开放、撬动外向型经济提质增效的关键抓 手，为杭州经济社会发展注入新动力。 而这一开放举措，恰与"十四五"期间杭州外贸的转型成效相得益彰。五年来，杭州外贸实现从"规模扩 张"到"质量提升"的深刻转型，技术突围与市场多元的"双轮驱动"成为穿越周期的关键密码。当地外贸 企业主动摒弃"价格内卷"以创新筑竞争力，规避"单一风险"以多元市场拓空间。在"十四五"收官之际， 杭州外贸交出韧性凸显、质效双升的成绩单：1—11月全市货物进出口总额达8237亿元，其中出口5878 亿元，同比增长8.8%，增速高出全国、全省平均水平。 高新技术出口增超39% 杭州外贸以"技术突围"破内卷 面对逆全球化思潮蔓延、国际市场竞争加剧的复杂环境，五年间，杭州外贸企业以技术创新为核心驱动 力，走出了一条"杭州智造"赋能高质量出海的转型之路。从新能源汽车到智能装备，从数字文创到生物 医药，各行业企业立足自身特色深耕技术研发，推动出口产品附加值持续提升，让"技术优势"替代"价 格优势"成为杭州外贸的 ...

冬日的暖阳，温柔地洒在正定古城的青砖灰瓦之上。12月21日，这座素有"九楼四塔八大寺，二十四座金牌坊"美誉的千年古邑，迎来了"赓续千年文脉 赋 能现代文明——2025文化强国建设（正定）思客会"。来自智库、学界与文化界的专家学者汇聚于此，共同探讨文化强国建设的时代命题，激荡思想火 花。 正定拥有1600多年建城史，保留隋唐以来古建筑38处，被誉为"古建艺术宝库"。1994年，正定被列为国家历史文化名城。这里现有全国重点文物保护单位 10处、省级文物保护单位6处，馆藏文物7672件。 "承千年文脉之厚，聚八方贤智之力，探文化强国之路。"新华网党委书记、董事长储学军表示，在正定举办思客会，既是对其守护历史根脉、践行"文化 兴县"理念的致敬，更是将地方实践与国家战略紧密衔接的生动体现。 本次思客会旨在搭建高质量的对话平台。选址正定，不仅因其拥有丰厚的实体遗产，更因这里是"文化兴县"理念的早期实践地，承载着将历史文化保护与 当代发展相融合的宝贵智慧。 思想 碰撞：在守正 与创新中探寻路径 何为文化强国之"强"？中国人权发展基金会常务副理事长周树春指出，无论硬实力还是软实力，发展都是硬道理。坚实的物质基础是掌握国际话语 ...

网文、网剧、网游作为文化出海"新三样"，已成为讲述中国故事的全球化窗口。12月19日，第四届上海 国际网络文学周举办了网文出海生态论坛。从"文化出海'新三样'：数字浪潮下的中国叙事破 局"到"IP+文旅出海：当中国故事遇见世界风景"，两场沙龙上，来自产业与学界的八位嘉宾展开对话， 共同勾勒出中国数字文化出海新图景：一条从"内容走出去"到"场景扎下根"的线上线下"双轨"路径正在 形成。 "新三样"引领文化出海新气象 论坛探讨了文化出海"新三样"如何作为一种系统性力量，重塑全球对中国故事的认知。 晋江文学城副总裁胡慧娟分享了女性叙事的全球审美异同。她指出，早期"女性向"网文多聚焦于言情， 女性角色常处于相对弱势依附的地位。近年来，平台与产业链上凸显女性个人能力、个人成长的"事业 向"、"大女主"、"无CP"等题材的作品越来越多。在出海过程中，不同市场对题材偏好有微妙差异：东 亚、东南亚偏重于传统言情，而阿拉伯语市场则对"专情霸总"设定有强烈情感共鸣。 IP文旅融合出海成新趋势 文化出海从"单向传播"到"双向共创" 祖龙娱乐战略合作负责人黄昭以《以闪亮之名》游戏为例，分享了IP内容助力游戏出海的经验。《以闪 亮之名 ...

当《创造营亚洲》的偶像出现在泰国舞台的聚光灯下，当印尼观众为《断了线的风筝》的剧情牵动心弦，当西班牙人试图理解什么是"修仙"……或许中国的 你还没有意识到，以网络文学、网剧、网游为代表的"新三样"正在迅速崛起，在算法推荐、社交裂变和UGC激励下，文化出海路径已经从单纯的内容出口， 发展到平台运营，并正在构建一个以IP为核心的集群式产业生态。 文化出海经历范式转移 需要承认的是，文化差异永远存在，消除绝对的文化隔阂很难。 日前，一场聚焦数字文化出海与青年文化交流的"共建数字丝绸之路"研讨会在上海举行。在探讨中国数字文化产品在全球市场如何"深度融入"之外，学界、 产业界与平台方代表还认为这背后是中国经济实力的增长进一步提升了国际社会对中国文化的兴趣度，并且看到了文化产品正在推动中国的生活方式正在被 海外国家认可和接纳。 提升海外对中国文化认同 对于海外的青年群体而言，得益于技术的发展，全球化进程中语言已经不是最大的障碍，中外青年在文化接受上有着越来越多的相似之处。汪潇认为，文化 产品出海的本质不仅仅是简单的商品出口，更是产品所承载的"文化"——即一个群体特有的思维和行为模式向海外市场的呈现和传播。 阅文集团海外内 ...

记者近日从商务部门获悉，今年前10月，全省服务进出口总额达5713.6亿元，增长6.9%。从重点支撑领域看，旅 行服务，电信、计算机和信息服务，以及个人、文化和娱乐服务进出口均实现较好增长。 在嘉兴经开区，这家文化传媒企业今年已向北美和日韩等市场出口网剧300多部，同比增加50%。负责人告诉记 者，他们自研了AI创作工具，不到10分钟，就能生成一个展示宏大建筑群的画面场景，加上智能翻译系统的助 力，如今，一部多语种的出口网剧制作时间，比以往压缩十倍以上。 嘉兴九州文化传媒有限公司产研负责人 钮孙辉：更多依托AI 去做创意效率以及中外文化融合上面的探索， 这样 能够更好地满足不同区域文化用户的需求。 除了网剧出海，今年以来，我省企业推出的一批新国风武侠竞技网游，受到海外玩家好评，用户覆盖超200个国家 和地区；在中国网络作家村，爆款宋韵主题网文已被制作成20多个语言版本的微短剧。专家分析，近期各类文化 展会活动为浙江游戏、动漫等品牌传播、国际合作搭建平台，推动文化"新三样"出口，受此带动，前10月，全省 个人、文化和娱乐服务进出口增幅达10.2%。 于此同时，前十月，我省电信、计算机和信息服务也保持了较好增长。 ...

Core Insights - A new wave of popular literature and arts is emerging in contemporary China, driven by digitalization and the internet, allowing everyone to create, publish, and be seen [1][2][3] Group 1: Cultural Development - The ideal of popularization of literature and arts and the dream of a strong socialist cultural nation are becoming a reality in China [1][2] - The number of internet users in China is projected to reach 1.123 billion by June 2025, with an internet penetration rate of 79.7%, maintaining the top position globally [1] - Digital technology is bridging the urban-rural digital divide, facilitating the popularization of literature and arts [1] Group 2: New Literary Era - The new era of popular literature signifies a historic leap in cultural rights for the Chinese people, with over 1.4 billion individuals having access to channels for artistic expression [2] - Internet technology and new media are transforming literary forms, injecting vitality into contemporary culture [2][3] - The rise of micro-short dramas has created a market scale comparable to that of box office films within just five years, with a user base exceeding 662 million [3] Group 3: Cultural Innovation - The rapid evolution of internet literature has led to the emergence of over 200 genres and numerous sub-genres within 20 years, showcasing an unprecedented pace of cultural evolution [5] - The new popular literature is becoming a vital force in mainstream culture, blending popular and refined cultural elements to create a dynamic cultural ecosystem [3][4] - The "new popular literature" movement is broadening the base of artistic creation, allowing for diverse talents to emerge and thrive [4]

Core Insights - The Guangdong cultural industry has shown strong development momentum, leading the nation for over 20 years and achieving high-quality growth through new productive forces in the last five years [1][11]. Group 1: Industry Performance - In 2024, Guangdong's cultural industry revenue is projected to reach 30,252.10 billion yuan, marking a 9.9% increase from the previous year, outpacing the national growth rate by 2.8 percentage points [2][12]. - Guangdong's cultural industry has maintained its position as the national leader for 22 consecutive years, accounting for approximately one-sixth of the national total [2][13]. - In the first three quarters of 2025, revenue from large-scale cultural enterprises in Guangdong exceeded 20,000 billion yuan, with profits surpassing 2,000 billion yuan [2][13]. Group 2: Investment Advantages - The cultural industry in Guangdong boasts nine significant advantages, including a large industrial scale, leading cultural manufacturing, and a concentration of cultural services [2][13]. - Cultural manufacturing achieved a revenue of 12,639.86 billion yuan in 2024, growing by 11.4% and representing 25.5% of the national cultural manufacturing revenue [2][13]. Group 3: Technological Integration - The integration of technology into the cultural industry has led to innovative applications, such as the use of humanoid robots and AR technology during events [4][14]. - Over the past five years, investment in cultural technology integration has doubled, with AIGC technology driving a 200% increase in digital exhibitions [5][15]. Group 4: Cross-Industry Collaboration - The cultural industry and manufacturing sectors in Guangdong have become deeply intertwined, with cultural elements increasingly integrated into products, raising the proportion from 40% to 60% [6][16]. - The opening of new cultural tourism areas has significantly boosted local economies, exemplified by the Kaiping Diaolou and Overseas Chinese Cultural Tourism Area, which is expected to generate over 6 billion yuan in 2024 [6][16]. Group 5: Policy Impact - Guangdong has introduced six major policy packages aimed at supporting the cultural industry, including 87 policy measures across six sectors [7][17]. - In the first three quarters of 2025, Guangzhou's cultural industry revenue reached 4,776.3 billion yuan, while Shenzhen's reached 10,917.64 billion yuan, reflecting significant growth driven by these policies [7][17][18].

Core Insights - The Greater Bay Area (GBA) is rapidly becoming an innovative hub for Chinese culture to reach the world, with significant contributions from online literature, gaming, and animation [1][2] - Guangdong's cultural products and services account for approximately 40% of China's total exports in this sector, covering over 160 countries and regions [1] - The GBA cultural industry is projected to exceed 3 trillion RMB in revenue by 2024, with revenues from large-scale cultural enterprises surpassing 2 trillion RMB and profits exceeding 200 billion RMB in the first three quarters of 2025 [1] Investment Trends - From 2020 to October 2025, the GBA cultural industry has seen 720 financing events, with an estimated total financing amount of approximately 56.41 billion RMB [2] - The majority of financing events (370) are in "cultural intelligence manufacturing," followed by sectors like offline derivatives, AIGC, VR/AR, and gaming, indicating a preference for culturally innovative enterprises with hard technology attributes [2] - The GBA's strong foundation in digital technology and artificial intelligence is expected to drive the global upgrade of cultural products [2] Event Highlights - The 2025 GBA Cultural Industry Investment Conference featured over 300 cultural industry projects and more than 100 financial investment institutions, including 8 investment roadshow events with 60 participating projects [2] - In the past two conferences, 27 roadshow projects have secured financing exceeding 9.5 billion RMB [2]

Group 1 - The 20th Central Committee of the Communist Party of China has approved the "Suggestions for the 15th Five-Year Plan," emphasizing the importance of cultural prosperity and the development of the cultural industry [2][4] - The cultural industry in China has shown robust growth, with enterprises in the sector achieving a revenue of 1,095.89 billion yuan, reflecting a year-on-year increase of 7.9% in the first three quarters of 2025 [4] - The integration of culture with tourism, technology, and commerce is creating new business models and opportunities within the cultural industry, indicating significant growth potential during the 15th Five-Year Plan period [4][5] Group 2 - The plan includes initiatives to enhance the protection and transmission of traditional Chinese culture, as well as the establishment of a national cultural park system [3] - The development of a high-level cultural talent pool is prioritized, aiming to foster innovation and quality in cultural production across various fields such as literature, film, and arts [2][3] - The "Guangdong-Hong Kong-Macao Greater Bay Area Cultural Week" is an example of regional cultural exchange, promoting cultural interaction and enhancing the global influence of Chinese culture [4][5]