Core Viewpoint - The stock of B.Duck (德盈) surged over 31% during trading, currently up 10.99% at HKD 1.01, with a trading volume of HKD 777,000, following the successful launch of its new IP "LIITE莉塔" Magic Genie Series on November 22 [1] Group 1: Product Launch - The "LIITE莉塔" Magic Genie Series was exclusively launched at MINISO Friends in Changsha on November 22, with simultaneous online availability on B.Duck's self-operated channels [1] - The launch was supported by promotional activities featuring popular figures and extensive multi-platform marketing, aimed at attracting a large number of young consumers [1] Group 2: Market Positioning - "LIITE莉塔" is the company's first original IP focusing on the Lolita style and targeting the female market, representing a significant innovation in the company's product lineup [1] - The IP is designed with the theme of "Stardust Fairy Tales and Female Awakening," specifically aimed at the Gen Z female consumer demographic [1] - This launch marks a milestone for the company in the trendy toy sector, enhancing its IP portfolio and strengthening its competitive position in the market [1]

Core Viewpoint - The stock of B.Duck (02250) surged over 31% during trading, currently up 10.99% at HKD 1.01, with a trading volume of HKD 777,000, following the successful launch of its new IP "LIITE Lita" Magic Genie Series on November 22 [1] Group 1: Product Launch - The "LIITE Lita" Magic Genie Series was exclusively launched at MINISO Friends Changsha on November 22, with simultaneous online availability on B.Duck's self-operated channels [1] - The launch was supported by promotional activities featuring trend ambassadors and multi-platform marketing, significantly increasing the IP's visibility and attracting a large number of young consumers [1] Group 2: Market Positioning - "LIITE Lita" is the group's first original IP focusing on the Lolita style and targeting the female market, marking a milestone innovation for the company in the trendy toy sector [1] - The product is designed with the theme of "Stardust Fairy Tales and Female Awakening," precisely targeting the Gen Z female consumer demographic [1] - This initiative is expected to enrich the company's IP matrix and strengthen B.Duck's competitive position in the trendy toy market [1]