Core Insights - The report by Tsinghua University analyzes how Douyin (TikTok) has become a powerful driver for the transformation and upgrading of Dalian's cultural tourism industry, effectively converting online traffic into offline consumer engagement [1][3] - Douyin's innovative practices in content embedding and visual storytelling have provided users with an unprecedented immersive experience, with daily active users exceeding 600 million [1][3] Douyin's Impact on Dalian's Cultural Tourism - Short videos and live streaming have emerged as new driving forces for Dalian's cultural tourism consumption, with over 270 million Douyin videos about Dalian receiving 13.9 billion likes by July 2025 [3] - Douyin has facilitated a diversified model for Dalian's tourism consumption, transforming traditional scenic spots through local IP matrix creation, enhancing cultural engagement with younger audiences, and significantly increasing ticket sales [3][5] - Dalian's attractions, such as the Dalian Forest Zoo, have successfully leveraged Douyin to enhance visibility and boost ticket sales [3] Immersive Experience and Sales Growth - Douyin has constructed a comprehensive experience through visual restoration, emotional guidance, and scene embedding, exemplified by Dalian Shengya Ocean World, which achieved over 1 million views during a 12-hour live stream, generating over 1.5 million yuan in sales [3][5] - Dalian's local cuisine has benefited from Douyin's live streaming and group buying models, with single live events generating GMV of 400,000 to 500,000 yuan, significantly boosting restaurant revenues [5] - Hotels like Dongquan Holiday Hot Spring Hotel have seen increased sales through Douyin's online coupon and offline redemption model, with a 10% growth in group coupon orders by 2025 [5] Future Development and Collaboration - The report emphasizes that the high-quality development of Dalian's cultural tourism relies on multi-party collaboration, top-level design, and the digitalization of tourism resources [5][6] - Encouraging public participation in content creation and fostering collaboration between businesses and creators are essential for stimulating enthusiasm and promoting a healthy ecosystem [5][6] - Experts from Tsinghua University highlight that the success of the cultural tourism industry depends on operational thinking, user insights, and digital capabilities, with quality content and innovative products being key to connecting traffic and retention [6]