发布会上，市文旅广局明确秋冬季旅游总体布局，不仅推出4条主题旅游线路与69个特色文旅活 动，还计划分三个批次投放旅游消费券，持续发放旅游补贴以释放消费潜力。市体育局同步公布74项涵 盖冰雪运动、大众娱乐的赛事活动，详解2025—2026年大众冰雪季场地规划，推动"体育+文旅"深度融 合。市商务局则通过多批次商贸消费券发放，助力商贸与文旅联动发展；市市场监管局表示将联合文 旅、公安等部门协同发力，保障游客消费体验，维护市场秩序。 据悉，此次发布会是呼伦贝尔市自8月提早谋划秋冬季旅游工作的重要成果，标志着各旗市区及相 关部门已形成联动合力。在市旅游发展领导小组统筹下，各部门通过官方平台集中发声，全面展现推动 文旅产业转型升级、打造国内一流冰雪旅游目的地的决心，为今年秋冬季旅游"出圈出彩"筑牢基础。 日前，呼伦贝尔市召开秋冬季旅游新闻发布会，市文旅广局、体育局、商务局、市场监管局等多部 门负责人共同出席，围绕秋冬季旅游规划、活动赛事、商贸支持及市场监管等核心内容，为当地秋冬季 旅游发展按下"加速键"。 ...

云南暑期文旅市场强劲 旅游总花费超3319亿元 饶祥碧表示，下一步，云南将不断提升旅游品质和服务水平，推动文旅产业转型升级高质量发展， 让"有一种叫云南的生活""旅居云南"更加深入人心，吸引更多游客走进云南、旅居云南、爱上云南。 (完) 来源：中国新闻网 编辑：王永乐 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新网昆明9月15日电 (罗婕)2025年云南暑期文旅情况通报会15日在昆明市举行。记者从会上获悉，暑 期7、8两月，云南省文旅市场活力强劲，共接待游客1.98亿人次、实现旅游总花费3319.28亿元，同比分 别增长20.8%、21.4%，创历年暑期最高。 地处中国西南边陲的云南是中国旅游大省之一，因生物资源丰富、气候宜人、民族文化多样等特点吸引 世界各地游客前来观光旅游。 云南省文化和旅游厅党组成员、副厅长饶祥碧介绍，该厅在暑期全面开展与铁路、航空、邮政、金融、 影视、气象等行业的跨界合作，从过去侧重文旅行业"单独干"转向"共同干"，有力助推了铁路、航空等 行业的发展。 在叫响"旅居云南"品牌方面，云南省文旅厅创新制定并落实旅居发展正负面清单，为产业发展提供指导 和规范。暑 ...

Core Insights - The report by Tsinghua University analyzes how Douyin (TikTok) has become a powerful driver for the transformation and upgrading of Dalian's cultural tourism industry, effectively converting online traffic into offline consumer engagement [1][3] - Douyin's innovative practices in content embedding and visual storytelling have provided users with an unprecedented immersive experience, with daily active users exceeding 600 million [1][3] Douyin's Impact on Dalian's Cultural Tourism - Short videos and live streaming have emerged as new driving forces for Dalian's cultural tourism consumption, with over 270 million Douyin videos about Dalian receiving 13.9 billion likes by July 2025 [3] - Douyin has facilitated a diversified model for Dalian's tourism consumption, transforming traditional scenic spots through local IP matrix creation, enhancing cultural engagement with younger audiences, and significantly increasing ticket sales [3][5] - Dalian's attractions, such as the Dalian Forest Zoo, have successfully leveraged Douyin to enhance visibility and boost ticket sales [3] Immersive Experience and Sales Growth - Douyin has constructed a comprehensive experience through visual restoration, emotional guidance, and scene embedding, exemplified by Dalian Shengya Ocean World, which achieved over 1 million views during a 12-hour live stream, generating over 1.5 million yuan in sales [3][5] - Dalian's local cuisine has benefited from Douyin's live streaming and group buying models, with single live events generating GMV of 400,000 to 500,000 yuan, significantly boosting restaurant revenues [5] - Hotels like Dongquan Holiday Hot Spring Hotel have seen increased sales through Douyin's online coupon and offline redemption model, with a 10% growth in group coupon orders by 2025 [5] Future Development and Collaboration - The report emphasizes that the high-quality development of Dalian's cultural tourism relies on multi-party collaboration, top-level design, and the digitalization of tourism resources [5][6] - Encouraging public participation in content creation and fostering collaboration between businesses and creators are essential for stimulating enthusiasm and promoting a healthy ecosystem [5][6] - Experts from Tsinghua University highlight that the success of the cultural tourism industry depends on operational thinking, user insights, and digital capabilities, with quality content and innovative products being key to connecting traffic and retention [6]

Group 1 - Harbin's tourism market is thriving, with Central Street bustling with visitors, benefiting from both winter "ice and snow economy" and summer "cooling tourism" [1] - The local government, particularly the Discipline Inspection and Supervision Commission, is actively improving the business environment and addressing issues faced by new enterprises [1] - Over 10 new businesses have successfully resolved their establishment issues in the district this year, thanks to the proactive supervision and support from local authorities [1] Group 2 - The Zhonghua Baroque District received 5.85 million visitors in the first half of the year, with an average of 50,000 daily visitors during the summer [2] - The local government is closely monitoring the renovation of historical buildings, ensuring compliance with regulations and effective project management [2] - There are 40 immovable cultural relics and 61 historical buildings in the district, with ongoing supervision to protect and utilize these cultural heritage sites effectively [2]

Core Insights - The main event for China Tourism Day in Liaoning Province was held in Shenyang, themed "Beautiful Journey through Splendid Mountains and Rivers," showcasing the unique charm of the region through various cultural performances and tourism policies [1] - During the event, over a thousand cultural tourism activities were organized across the province, with many scenic spots offering ticket discounts to enhance visitor experiences [1] Group 1: Event Highlights - Shenyang launched over a hundred promotional activities under seven themes, including discounts on tickets for more than 30 scenic spots and reduced train fares for over 120 high-speed trains [1] - The event featured a cultural market that integrated traditional culture with modern creativity, promoting immersive cultural consumption and showcasing the vitality of Liaoning's cultural tourism industry [1] Group 2: Industry Performance - Liaoning Province has been actively promoting the transformation and upgrading of the cultural tourism industry, enhancing product offerings and service quality to improve visitor experiences [2] - In 2024, the province is expected to receive 650 million tourists and achieve tourism revenue exceeding 630 billion yuan, meeting the three-year action plan goals ahead of schedule [2]