推动传播观念更新 （来源：衢州日报） 转自：衢州日报 一是制度创新逻辑，以数据驱动、算法优化为核心的智能治理体系突破传统科层制层级限制，可以促进 政府管理、社会调节与群众自治良性互动。二是能力提升逻辑，以数据为资源、以算法为生产力，实现 从"群众跑腿"到"数据跑腿"、从"被动响应"到"主动感知"的转变，有助于决策更科学、执行更精准、服 务更高效。三是价值导向逻辑，运用智能化手段有利于精准识别民意，实现民情汇聚、政策回应、服务 落地的闭环治理，更贴近民生、回应民意。 摘编自《人民日报》 数智技术重塑思维方式 数智时代的传播革命，不仅体现为技术的更迭，更引发思维方式的重塑。数智技术在人们日常生活中的 渗入程度不断加深，人类思维方式由线性思维转向互联互动的网络思维。与之相适应，信息传播的逻辑 从"我说你听"变为"共建共享"，内容生产的观念也从"输出触达"转为"共创共鸣"。这使传播活动不再局 限于信息的传递，而成为人们对于意义与认知的互相激发，推动国际传播观念从"单向输出"转向"互动 融入"，从而为国际传播的创新发展打开新思路。摘编自《光明日报》 市场为文旅产业转型升级与人才培养 体制变革搭建起有机互动的桥梁 在劳动 ...

新华社长春12月27日电 题："四时俱好是长春"：以文旅视角重识"北国春城" 12月24日，游客在长春冰雪新天地游玩。新华社记者王帆 摄 冬日暖阳下，漫步在全长1445米的新民大街上，仿佛步入一条露天的历史长廊。两侧历史建筑群落静立，见证着长春的沧桑岁月。 街旁的长春历史文化博物馆，将城市记忆立体呈现在人们眼前。 作为吉林省首条中国历史文化名街，这里在保留原有风貌的基础上，重塑空间、上新业态、赋能活动，自今年7月开街以来，已累计接待游客 超850万人次。 新华社记者王帆、孙鹏程 白天，净月潭滑雪场人来人往，孩子们脚踏雪板，在教练指导下练习，从直线滑行到侧身转弯，满脸兴奋。 傍晚，冰雪新天地繁灯焕彩，最受欢迎的"空中千米雪漂流"上，游人乘着雪圈鱼贯而下，风声混着笑声、叫声，此起彼伏。 冬日的长春，一派热闹欢腾景象。 长春有着悠久的历史和文化底蕴，以及丰富的旅游资源基础。如今，这座城市正构建"四时俱好是长春"文旅品牌体系，推动文旅产业成为城 市发展新支柱，让老工业基地焕发新春。 "重在推动城市从'旅游枢纽地'向'旅游目的地'转型。"长春市文广旅局局长张辉勇对记者说，"而如何让游客选择这里，城市的文化内涵很重 要。 ...

Group 1 - The "Winter Fun in Hebei" event has been launched at the Qishan Ski Resort in Laiyuan, Hebei, and will run until February 2026, featuring various ice and snow activities and competitions [1] - The ski resort has added a 700-meter beginner ski trail and renovated existing trails, along with creating an "Ice and Snow World" that includes ice slides and snow features to cater to family outings [1] - The National Ski Jumping Training and Research Base, featuring the world's largest ski jump complex, has opened a research and study program that includes historical lectures and immersive experiences related to ski jumping [1] Group 2 - The Laiyuan National Ski Jumping Training and Research Base has begun trial operations, providing a platform for youth to engage with winter sports through a full schedule of educational activities [2] - The Huazhong Hot Spring Health Resort, located near scenic areas, is launching a "Hot Spring Ski Festival" with various themed activities to attract family tourism during the winter season [2] - Laiyuan County is transitioning its tourism industry from ecological sightseeing to health and wellness vacations, aiming to extend visitor stays from half a day to 2-3 days or longer through diverse offerings [2]

Core Viewpoint - Hohhot City is accelerating its autumn and winter tourism development through a collaborative effort among various departments, focusing on tourism planning, events, commercial support, and market regulation [1] Group 1: Tourism Development Initiatives - The Municipal Bureau of Culture and Tourism has outlined an overall layout for autumn and winter tourism, introducing 4 themed tourism routes and 69 unique cultural and tourism activities [1] - The city plans to issue tourism consumption vouchers in three batches and continuously provide tourism subsidies to unleash consumer potential [1] Group 2: Sports and Events Integration - The Municipal Sports Bureau announced 74 events covering ice and snow sports and public entertainment, detailing the venue planning for the 2025-2026 public ice and snow season [1] - The initiative aims to promote the deep integration of "sports + culture and tourism" [1] Group 3: Commercial Support and Market Regulation - The Municipal Bureau of Commerce will issue multiple batches of commercial consumption vouchers to support the linkage between commerce and tourism [1] - The Municipal Market Regulation Bureau will collaborate with the Culture and Tourism Bureau and public security departments to ensure a positive consumer experience and maintain market order [1] Group 4: Collaborative Efforts and Future Goals - This press conference marks a significant achievement in Hohhot City's early planning for autumn and winter tourism since August, indicating a coordinated effort among various districts and departments [1] - Under the leadership of the city's tourism development leadership group, departments are collectively showcasing their commitment to transforming and upgrading the cultural tourism industry, aiming to establish a top domestic ice and snow tourism destination [1]

Core Insights - Yunnan's tourism market showed strong vitality during the summer, with a total of 1.98 billion visitors and a total tourism expenditure of 331.93 billion yuan, marking year-on-year increases of 20.8% and 21.4% respectively, achieving the highest figures in history for the summer season [1][2] Group 1: Tourism Performance - The province received 1.98 billion tourists during July and August, with total tourism spending reaching 331.93 billion yuan, both figures representing record highs for the summer [1] - The number of inbound tourists reached 1.27 million, reflecting a year-on-year growth of 18.7%, with overnight visitors increasing by 30.9% to 651,800 [2] Group 2: Industry Collaboration and Development - Yunnan's cultural and tourism department has shifted from a solitary approach to collaborative efforts with industries such as railways, aviation, and finance, enhancing overall industry development [1] - The province has implemented a positive and negative list for travel residency development, guiding and regulating industry growth [1] Group 3: Travel Residency Growth - The number of travel residents in Yunnan reached 998,300 during the summer, a significant year-on-year increase of 67.4% [1] - By the end of August, 633 natural villages were engaged in travel residency business, an increase of 11.5 times compared to 2024, revitalizing over 10,543 idle houses [1]

Core Insights - The report by Tsinghua University analyzes how Douyin (TikTok) has become a powerful driver for the transformation and upgrading of Dalian's cultural tourism industry, effectively converting online traffic into offline consumer engagement [1][3] - Douyin's innovative practices in content embedding and visual storytelling have provided users with an unprecedented immersive experience, with daily active users exceeding 600 million [1][3] Douyin's Impact on Dalian's Cultural Tourism - Short videos and live streaming have emerged as new driving forces for Dalian's cultural tourism consumption, with over 270 million Douyin videos about Dalian receiving 13.9 billion likes by July 2025 [3] - Douyin has facilitated a diversified model for Dalian's tourism consumption, transforming traditional scenic spots through local IP matrix creation, enhancing cultural engagement with younger audiences, and significantly increasing ticket sales [3][5] - Dalian's attractions, such as the Dalian Forest Zoo, have successfully leveraged Douyin to enhance visibility and boost ticket sales [3] Immersive Experience and Sales Growth - Douyin has constructed a comprehensive experience through visual restoration, emotional guidance, and scene embedding, exemplified by Dalian Shengya Ocean World, which achieved over 1 million views during a 12-hour live stream, generating over 1.5 million yuan in sales [3][5] - Dalian's local cuisine has benefited from Douyin's live streaming and group buying models, with single live events generating GMV of 400,000 to 500,000 yuan, significantly boosting restaurant revenues [5] - Hotels like Dongquan Holiday Hot Spring Hotel have seen increased sales through Douyin's online coupon and offline redemption model, with a 10% growth in group coupon orders by 2025 [5] Future Development and Collaboration - The report emphasizes that the high-quality development of Dalian's cultural tourism relies on multi-party collaboration, top-level design, and the digitalization of tourism resources [5][6] - Encouraging public participation in content creation and fostering collaboration between businesses and creators are essential for stimulating enthusiasm and promoting a healthy ecosystem [5][6] - Experts from Tsinghua University highlight that the success of the cultural tourism industry depends on operational thinking, user insights, and digital capabilities, with quality content and innovative products being key to connecting traffic and retention [6]

Group 1 - Harbin's tourism market is thriving, with Central Street bustling with visitors, benefiting from both winter "ice and snow economy" and summer "cooling tourism" [1] - The local government, particularly the Discipline Inspection and Supervision Commission, is actively improving the business environment and addressing issues faced by new enterprises [1] - Over 10 new businesses have successfully resolved their establishment issues in the district this year, thanks to the proactive supervision and support from local authorities [1] Group 2 - The Zhonghua Baroque District received 5.85 million visitors in the first half of the year, with an average of 50,000 daily visitors during the summer [2] - The local government is closely monitoring the renovation of historical buildings, ensuring compliance with regulations and effective project management [2] - There are 40 immovable cultural relics and 61 historical buildings in the district, with ongoing supervision to protect and utilize these cultural heritage sites effectively [2]

Core Insights - The main event for China Tourism Day in Liaoning Province was held in Shenyang, themed "Beautiful Journey through Splendid Mountains and Rivers," showcasing the unique charm of the region through various cultural performances and tourism policies [1] - During the event, over a thousand cultural tourism activities were organized across the province, with many scenic spots offering ticket discounts to enhance visitor experiences [1] Group 1: Event Highlights - Shenyang launched over a hundred promotional activities under seven themes, including discounts on tickets for more than 30 scenic spots and reduced train fares for over 120 high-speed trains [1] - The event featured a cultural market that integrated traditional culture with modern creativity, promoting immersive cultural consumption and showcasing the vitality of Liaoning's cultural tourism industry [1] Group 2: Industry Performance - Liaoning Province has been actively promoting the transformation and upgrading of the cultural tourism industry, enhancing product offerings and service quality to improve visitor experiences [2] - In 2024, the province is expected to receive 650 million tourists and achieve tourism revenue exceeding 630 billion yuan, meeting the three-year action plan goals ahead of schedule [2]