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从代工厂到专精特新企业要啃下多少“硬骨头”?
Xiao Fei Ri Bao Wang· 2025-06-23 03:09
Core Viewpoint - Guangdong Youkai Technology Co., Ltd. has been recognized for its innovative product "Ou Ai Ni" flat three-chamber laundry pods, which reflects the company's commitment to quality and innovation in the laundry detergent market [1][4]. Company Overview - Youkai Technology was established in 2016 and initially focused on OEM services, providing manufacturing for over 400 well-known brands globally [1][7]. - The company produces over 30% of the three-chamber laundry pods in domestic supermarkets and has received more than 100 domestic and international patents [1][4]. Product Innovation - The "Ou Ai Ni" brand was developed to take control of brand ownership, emphasizing the importance of quality and innovation in product development [1][4]. - The three-chamber laundry pods utilize advanced technologies such as biological enzyme technology, water-soluble film encapsulation technology, and bio-based surfactant technology, which have led to breakthroughs in production and resulted in over 100 patents [4][6]. Market Position and Growth - In 2022, sales of the "Ou Ai Ni" laundry pods increased by over 230%, indicating strong market acceptance and growth [7]. - Youkai Technology has been recognized as a specialized and innovative enterprise in Guangdong Province and a hidden champion in Foshan City [7]. Industry Context - The laundry detergent market in China is becoming increasingly competitive, with a growing number of new brands emerging and a shift towards online sales channels [8]. - The company is addressing industry pain points, such as the prevalence of low-quality products, by focusing on high-quality, concentrated formulations that meet and exceed industry standards [9][10]. Future Outlook - The penetration rate of concentrated laundry detergents in China is only 5%, compared to over 90% in Europe and the U.S., indicating significant growth potential for the market [10]. - The company aims to lead the market in concentrated and green products, contributing to national carbon neutrality goals and enhancing the overall competitiveness of the industry [10][12].
深度 | 蓝月亮登顶,品类之王的「浓缩」明牌
FBeauty未来迹· 2025-04-22 11:35
没有悬念,"双冠王"还是蓝月亮。 以行业共识看,中国洗衣液市场的浓缩浪潮早已势不可挡。 一方面,从消费者层面看,随着人们对于品质生活的追求日益提升和消费理性觉醒,更青睐能 真 正 带 来 美 好 体 验 的 优 质 产 品 , 这 为 传 统 洗 涤 行 业 的 换 档 升 级 提 供 十 分 有 利 的 背 景 ; 另 一 方 面,去污力更强、更高效、更环保的浓缩产品也极为符合国家"双碳"目标和行业高质量发展的 趋势,是新质生产力的成果。 中国洗涤用品工业协会理事长汪敏燕就此曾明确总结, 随着消费者的使用习惯逐步改变,洗 衣液浓缩化新消费趋势已经非常明朗,这一市场潜在增长空间巨大 。 纵然前途一片光明,为何至今钻研浓缩类产品的企业仍旧寥寥? 《 FBe a u t y 未 来 迹 》 两 年 前 采 访 一 位 国 际 日 化 品 牌 的 研 发 人 员 时 提 出 疑 问 , 得 到 的 隐 晦 回 复 是" 时机还不到 "。面对激烈的竞争和消费"惯性",不光白牌沉迷"低价大瓶"争抢市场份额, 连跨国巨头们也基于生意"性价比"的考量,不愿将最尖端的洗涤技术广泛应用和大力推广。 人与人之间的分野在于关键时期 ...