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2025年中国浓缩洗衣液行业发展历程、出货量、市场规及发展前景研判:浓缩洗衣液规模达55.11亿元,高效、节能及绿色环保成为行业发展方向[图]
Chan Ye Xin Xi Wang· 2025-09-14 01:16
Core Insights - The laundry detergent industry is evolving towards energy-saving, environmentally friendly, efficient, gentle, convenient, and safety-compliant products, with concentrated laundry liquids gaining traction due to their significant advantages in energy conservation, environmental friendliness, and cleaning efficiency [1][9] - The concentration rate of laundry liquids in China has increased from 4% in 2015 to 10.7% in 2024, with a compound annual growth rate (CAGR) of 12.3%, indicating a growing market potential compared to over 98% in developed countries [1][9] - The market size of China's concentrated laundry liquid industry has expanded from 1.289 billion yuan in 2017 to 5.511 billion yuan in 2024, with a CAGR of 23.06%, driven by the rising demand for "efficient cleaning" and "green low-carbon" products among younger consumers [1][9] Industry Overview - Concentrated laundry liquid is a liquid detergent product with a higher effective ingredient content, allowing for reduced packaging and lower transportation costs, while requiring less usage compared to regular liquid detergents [4] - The industry has seen significant growth since 2010, with major brands like Blue Moon leading the way in product innovation and market expansion [5][10] Market Dynamics - The concentrated laundry liquid market is currently concentrated, with Blue Moon holding a market share of 27.9%, followed closely by Procter & Gamble at 26.8% [10] - The competitive landscape features both multinational giants and local leaders, with a focus on technological innovation, green supply chain development, and multi-channel marketing [10][11] Future Trends - The industry is expected to continue evolving towards higher efficiency, with innovations in active ingredient concentration and packaging technology [13] - Products will increasingly incorporate multifunctional capabilities, addressing diverse consumer needs such as antibacterial properties and fabric care [14] - Energy-saving and environmentally friendly practices will drive future product development, with a focus on biodegradable ingredients and reduced carbon emissions [15]
深度 | 蓝月亮登顶,品类之王的「浓缩」明牌
FBeauty未来迹· 2025-04-22 11:35
没有悬念,"双冠王"还是蓝月亮。 以行业共识看,中国洗衣液市场的浓缩浪潮早已势不可挡。 一方面,从消费者层面看,随着人们对于品质生活的追求日益提升和消费理性觉醒,更青睐能 真 正 带 来 美 好 体 验 的 优 质 产 品 , 这 为 传 统 洗 涤 行 业 的 换 档 升 级 提 供 十 分 有 利 的 背 景 ; 另 一 方 面,去污力更强、更高效、更环保的浓缩产品也极为符合国家"双碳"目标和行业高质量发展的 趋势,是新质生产力的成果。 中国洗涤用品工业协会理事长汪敏燕就此曾明确总结, 随着消费者的使用习惯逐步改变,洗 衣液浓缩化新消费趋势已经非常明朗,这一市场潜在增长空间巨大 。 纵然前途一片光明,为何至今钻研浓缩类产品的企业仍旧寥寥? 《 FBe a u t y 未 来 迹 》 两 年 前 采 访 一 位 国 际 日 化 品 牌 的 研 发 人 员 时 提 出 疑 问 , 得 到 的 隐 晦 回 复 是" 时机还不到 "。面对激烈的竞争和消费"惯性",不光白牌沉迷"低价大瓶"争抢市场份额, 连跨国巨头们也基于生意"性价比"的考量,不愿将最尖端的洗涤技术广泛应用和大力推广。 人与人之间的分野在于关键时期 ...