Core Insights - The article highlights the rapid growth of China's marine tourism economy, driven by policy support and industry innovation, with a focus on the opening of Qingdao Xiaoguan Island as a representative case of this trend [1][2]. Policy Coordination - The Chinese government has implemented various policies to support the marine tourism industry, including tax reductions and land use guarantees, which aim to unlock the potential of coastal tourism and promote new business models [2][3]. - Local governments are also actively developing unique marine tourism strategies, such as Shandong's focus on cruise and yacht tourism and Zhejiang's establishment of a provincial marine economy development office [3]. Regional Collaboration - Collaborative efforts among regions have enhanced the effectiveness of marine tourism development, as seen in Shandong's joint initiative to create a maritime tourism brand and Fujian's establishment of a cultural tourism circle [3][4]. - Guangdong is leveraging its extensive coastline to develop a world-class tourism destination, focusing on marine cultural heritage and diverse tourism products [3]. "Marine+" Model - The "Marine+" model is emerging as a mainstream approach, integrating various sectors to enhance visitor experiences, such as high-end customized packages and cultural experiences [6][7]. - Companies are expanding their business boundaries by creating comprehensive marine tourism offerings, combining leisure activities with cultural and educational experiences [7][8]. Addressing Development Challenges - Despite the growth, challenges such as ecological protection, infrastructure deficits, and talent shortages are hindering the transition to high-quality sustainable development in marine tourism [9][10]. - The industry faces issues of overdevelopment and insufficient ecological investment, necessitating a balance between tourism growth and environmental conservation [9][11]. Recommendations for Improvement - Experts suggest that the industry should focus on policy refinement, standardization, and mechanism enhancement to address existing challenges, including establishing a unified ecological compensation system and improving infrastructure collaboration [11][12]. - The development of a national standard for marine tourism services is recommended to elevate overall service quality and address the talent gap in the industry [11].

Core Insights - The article highlights the rapid growth of China's marine tourism economy, driven by policy support and industry innovation, with a focus on the opening of Qingdao Xiaoguan Island as a representative case [1][2]. Policy Coordination - The Chinese government has implemented various policies to support the marine tourism industry, including tax reductions and land use guarantees, aiming to unlock tourism consumption potential and promote high-quality development [2][3]. - Local governments are actively responding to national policies, creating a collaborative development model that combines national and local efforts [2][3]. Regional Development - Different regions are exploring unique approaches to marine tourism, such as Shandong's focus on cruise and yacht tourism and Zhejiang's establishment of a provincial marine economy development bureau [3]. - Collaborative regional initiatives, like the "Good Guest Shandong Peninsula No. 1" maritime tourism brand, are enhancing resource integration and tourism heat across multiple cities [3]. Cultural and Technological Integration - The integration of marine culture and technology is becoming a key feature of marine tourism, with examples like the "Museum + Island" model in Zhejiang and the development of offshore wind power tourism in Fujian [7][8]. - Companies are expanding their business boundaries by creating comprehensive tourism experiences that combine leisure, culture, and technology [6][7]. Addressing Development Challenges - Despite the growth, challenges such as ecological protection, infrastructure disparities, and talent shortages are hindering the transition to high-quality sustainable development in marine tourism [9][10]. - The industry faces issues of overdevelopment and insufficient ecological investment, necessitating a focus on sustainable practices and regulatory frameworks [9][10]. Recommendations for Improvement - Experts suggest enhancing ecological protection measures, improving infrastructure through shared mechanisms, and addressing talent shortages through targeted training programs [11]. - A unified national standard for marine tourism services is recommended to elevate overall service quality in the industry [11].

本报记者 刘钊 李雯珊 金秋十月，青岛小管岛迎来首批游客。这座山东省常住人口最少的岛屿，凭借竹林、耐冬等原生植被与 独特礁石景观，叠加"侠客行"文化主题与崂山道教、渔村民俗的深度融合，打造出沉浸式体验场景，成 为海岛游"出圈"的典型代表，于10月1日正式开门迎客。 青岛小管岛是我国海洋旅游经济在政策赋能与产业创新双重驱动下加速崛起的生动缩影。自然资源部发 布的《2024年中国海洋经济统计公报》显示，2024年，我国海洋经济总量首次突破10万亿元，其中海洋 旅游业实现增加值16135亿元，在15个海洋产业中规模最大，已成为海洋经济的核心支柱。 从政策顶层设计到市场业态革新，从单一"看海"到多元"玩海"，我国海洋旅游正以融合发展之势，在消 费升级浪潮中释放强劲活力，将碧海银滩变为切实提升产业经济收入的金山银山。 政策协同 为市场主体松绑赋能 我国拥有海域总面积约473万平方千米、1.8万公里大陆海岸线、1.4万多公里岛屿岸线及1.1万多个海 岛，丰富的资源为海洋旅游发展奠定了坚实基础。 近年来，国家层面密集出台政策，为海洋旅游产业锚定发展航向，多地结合自身特色积极响应，形 成"国家统筹、地方联动"的发展格局。 地 ...