Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for future performance [4][22]. Core Insights - The company is positioned in a growth phase with improved profitability and high growth potential in new business models. The net profit forecasts for 2025 and 2026 have been raised to 1.0 billion and 1.4 billion RMB, respectively, reflecting optimism about the company's expansion and profit recovery [4][22]. - The "马上住" community store model is compared to the tea beverage industry, highlighting similarities in brand standardization and service enhancement to address consumer trust issues. The tea beverage sector has reached a mature stage, while "马上住" is still in the growth phase, indicating significant market potential [2][10][21]. Summary by Sections Company Overview - The company has launched the "马上住" one-stop service system since 2016, with strategic upgrades leading to a comprehensive service ecosystem. The goal is to provide a seamless home renovation experience, with plans to expand the number of community stores significantly by 2026 [9][21]. Financial Projections - Revenue projections for the company are as follows: 12,476 million RMB in 2023, with a growth rate of 10.03%, and expected to reach 16,212 million RMB by 2027. The net profit is projected to grow from 174 million RMB in 2023 to 1,759 million RMB by 2027, indicating a robust growth trajectory [8][22]. Market Comparison - The initial investment for a "马上住" store is approximately 100,000 RMB, significantly lower than the average costs for tea beverage stores, which range from 170,000 to 800,000 RMB. The average payback period for "马上住" stores is around 6 months, suggesting a favorable investment environment [3][16]. Competitive Landscape - The report emphasizes the importance of establishing a strong supply chain and human resource management to support rapid expansion. The company aims to leverage its existing brand recognition and operational standards to create a competitive edge in the home renovation market [21][22].