业绩简评 2025 年 7 月 4 日，公司披露 2025 年半年度业绩预增公告，上半年 实现归属于上市公司股东的净利润 3.8-4.6 亿元，同比增加 80.94%-119.04%，实现扣非后归母净利润 2.3-3.1 亿元，同比增 加 190.04%-290.92%；上半年归母净利润预告中枢在 4.2 亿元， 推测单 Q2 归母净利润中枢值 3.15 亿元，上半年及单 Q2 的利润总 额为历史新高表现，净利率显著修复。 经营分析 成长逻辑不变：地产景气向下阶段，公司零售业务持续逆势增长， 家装墙面漆 2022-2024 年的收入增速分别为 18.2%、2.6%、12.8%， 25Q1 收入增速维持 8.0%。马上住、仿石漆、艺术漆新招客户均增 长显著，C 端多模块形成高利润、高增长态势，快速复制。各增量 细分市场竞争格局友好，行业需求存量阶段、公司去地产化和新消 费的成长逻辑不变。 毛利率继续修复：根据业绩预告，结合市场环境及需求变化，公司 积极调整和优化产品结构，毛利率同比保持增长。从最近两个财报 季度来看，24Q4 毛利率 32.5%，同比+0.44pct，环比+3.82pct，开 始企稳回升，25Q ...

Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of RMB 42.96 [8][9]. Core Views - The company is expected to benefit from the resilience of the retail market due to the expansion of home decoration subsidies and the improving channel structure, leading to a potential recovery in profit margins and operational flexibility [1]. - The "Immediate Living" and "Beautiful Countryside" initiatives are anticipated to accelerate the company's presence in the stock renovation and third- and fourth-tier markets, with a projected demand for stock renovation of approximately 11 to 12 million units per year from 2024 to 2026, reflecting a CAGR of 5% [2]. - The company is undergoing a channel transformation towards engineering distribution, maintaining a leading market share despite a decline in direct sales revenue, which is expected to stabilize in the coming years [3]. - The retail sales of construction and decoration materials reached RMB 53 billion in the first four months of 2025, showing a year-on-year increase of 2.3%, with a significant monthly increase of 9.7% in April [4]. Summary by Sections Financial Forecasts and Valuation - The company’s net profit forecasts for 2025 to 2027 are RMB 651.4 million, RMB 847.05 million, and RMB 1.09 billion respectively, indicating a CAGR of 48.7% [5]. - The company is assigned a PEG ratio of 0.75x for 2025, with a target price based on a PEG of 1.0x, reflecting the expected growth in the "Immediate Living" business and stable market share in engineering [5]. - The projected revenue for 2025 is RMB 13.203 billion, with a year-on-year growth of 9.07% [7]. Market Position and Competitive Landscape - The company is positioned to capture growth opportunities in the renovation market, with its brand strength gradually being validated against competitors like Nippon Paint [2]. - The engineering business is expected to maintain its leading market share while reducing impairment risks, with accounts receivable turnover improving to 3.6 in 2024 [3]. Operational Insights - The company is actively managing costs and improving operational efficiency, with expectations for continued profit elasticity due to effective expense control measures [4]. - The average price of titanium dioxide, a key raw material, has decreased by 9.6% year-on-year, which may limit further price declines in products [4].

国金证券股份有限公司李阳,陈伟豪近期对三棵树进行研究并发布了研究报告《逐步兑现利润》，给予三 棵树买入评级。 三棵树(603737) 首次Q1现金流转正。2024年经营性现金流10.1亿，且2022-2023年分别为9.6、14.1亿，随着大B转向C端 +小B，渠道结构调整后的现金流表现稳定。25Q1经营性现金流1.1亿，去年同期-2.6亿，历史首次Q1现金 流转正，零售优先体现真正的"消费"属性。 盈利预测、估值与评级 我们看好公司在新成长阶段，盈利能力更加稳定，一季度新业态保持高成长、且已逐步兑现利润，我们上 调公司2025-2026年归母净利润预测分别为9.0、12.5亿元（原为8.5、12.1亿元），当前股价对应PE为 28.5、20.5倍，维持"买入"评级。 风险提示 零售渠道拓展不及预期；其他建材和工业涂料等品类扩张不及预期；原材料价格波动和行业竞争超预期； 地产需求下行超预期。 证券之星数据中心根据近三年发布的研报数据计算，民生证券李阳研究员团队对该股研究较为深入，近三 年预测准确度均值为23.9%，其预测2025年度归属净利润为盈利7.31亿，根据现价换算的预测PE为35。 最新盈利预测明细如 ...