Investment Rating - The investment rating for the company is "Outperform the Market" [6][4][40]. Core Views - The company achieved a revenue growth of 7.1% year-on-year in 2024, reaching 14.626 billion yuan, with a net profit of 1.137 billion yuan, reflecting a 1.4% increase [1][4]. - The fourth quarter of 2024 saw a revenue increase of 9.8% year-on-year, with a net profit growth of 32.1% [2][4]. - The children's clothing segment performed particularly well, with revenue of 10.268 billion yuan, a 9.6% increase, and a gross margin improvement [3][4]. Summary by Sections Financial Performance - In 2024, the company reported a total revenue of 14.626 billion yuan, with a net profit of 1.137 billion yuan and a gross margin of 43.8% [1][5]. - The fourth quarter revenue was 5.227 billion yuan, with a net profit of 382 million yuan, marking significant growth compared to the previous year [2][5]. - The company maintained a healthy inventory turnover, reducing turnover days by 19 days to 140 days [1][4]. Revenue Breakdown - By category, children's clothing accounted for 70.2% of total revenue, while casual wear contributed 41.90 billion yuan [3][4]. - Online sales reached 6.672 billion yuan, reflecting a 7.1% increase, while direct sales and franchise channels also showed positive growth [3][4]. Future Outlook - The company plans to continue expanding its store network, with expectations for revenue growth to remain strong in 2025 [4][36]. - The estimated net profits for 2025-2027 are projected to be 1.213 billion yuan, 1.295 billion yuan, and 1.385 billion yuan, respectively, indicating steady growth [4][5]. - The reasonable valuation range for the company has been adjusted to 7.2-7.7 yuan, reflecting an increase in valuation levels due to favorable consumption policies [4][5].