春节期间，不少人被土味的乡村大集圈粉。比如山东临沂的曹洼大集，一度创下单日客流超10万、在 线"云赶集"4亿人次的纪录。 从乡村集市到农家生活，从村俗风物到乡土人情，借助无远弗届的网络，更多乡村风貌走入公众视野。 虽说乡土烟火"自带流量"，但将"流量"化"留量"，无论基础设施还是管理服务都需要跟上。面对"泼天 富贵"，相关部门应积极开展精细治理，全面加强监管，在保留乡野特色、传统魅力的基础上，更好回 应人们对于食品安全、环境卫生等的要求，才能更好承接人们对乡土人情的热忱，为乡村振兴创造更多 可能。 人间烟火气，最抚凡人心。赶大集热潮回归，传统味与新潮感相融，每一份忙碌都连接着生活的希望， 每一次赶集都续写着乡土的故事。 乡村大集"香"在哪儿？有人说，香在"地方的味道"，限定款的特色吃食分分钟惊艳味蕾；有人说，香 在"热闹的氛围"，摩肩接踵的松弛与喧嚣，拉满了返乡过年的新春限定仪式感；还有人说，香在"浓浓 的乡愁"，一脚踏进去就像触摸到儿时的记忆。以曹洼大集为代表的"网红集市"，之所以吸引线上线下 众人打卡，恰恰在于守住了这份烟火气。同时，这里不仅是"买卖场"，更是"文化场"。柳琴戏悠扬开 唱，三弦书声声入耳， ...

Core Points - A recent social media post questioned Starbucks' pricing of Evian water at 22 yuan per bottle, claiming "nobody buys it," which sparked widespread discussion [1] - On e-commerce platforms, Evian water is priced around 5 to 7 yuan per bottle, highlighting a significant price discrepancy [1] Group 1 - A Starbucks employee in Shanghai stated that the Evian water sells well, particularly among customers who prefer it over coffee during business meetings [3] - The employee attributed the price difference to varying supply channels, asserting that the 22 yuan price has been consistent and that there is a steady demand for it [3] - A lawyer noted that the pricing is publicly disclosed to consumers and does not involve coercion, categorizing it as a market behavior [3] Group 2 - Some netizens perceive the purchase of high-priced bottled water as a sign of vanity, while others argue that Starbucks' premium pricing strategy aims to enhance brand value [3] - Professor Mei Zhigang from Central China Normal University commented that both views are inappropriate, emphasizing that Starbucks has a specific product positioning and that consumer choices reflect individual motivations and payment capabilities [3]

Core Viewpoint - The controversy surrounding Starbucks selling Evian bottled water at a price of 22 yuan per bottle, significantly higher than the online price of 5 to 7 yuan, has sparked discussions about pricing strategies and consumer behavior [1][4]. Group 1: Pricing Strategy - Starbucks' pricing for Evian water is confirmed to be 22 yuan per bottle at a Guangzhou location, which is notably higher than the market price [1]. - A staff member from a Starbucks store in Shanghai indicated that the bottled water sells well, particularly among customers who prefer it over coffee during business meetings [3]. Group 2: Consumer Behavior and Market Dynamics - The price difference is attributed to varying procurement channels, and the high price has been consistent, with ongoing customer purchases [4]. - Legal perspectives suggest that the pricing is transparent to consumers and does not involve coercion, categorizing it as a market behavior [4]. - Opinions among consumers vary, with some viewing the purchase of expensive bottled water as a sign of vanity, while others believe that Starbucks' pricing strategy enhances brand value [4]. - A professor from Central China Normal University argues against labeling consumer choices, emphasizing that Starbucks has a specific product positioning that caters to diverse consumer motivations and payment capabilities [4].