前两天一大早，就收到朋友小高的信息轰炸。 "这酒店疯了吗？干脆直接去抢吧！30年前会发生的宰客事，没想到2025年还有！" 她在上周末入住某国际联号酒店，半夜口渴又懒得出门，就从客房里的迷你吧顺手拿了瓶可乐。喝完才看见藏在角落里的价格表：一瓶35元。 这是我喝过最贵的可乐。 小高无奈摇头，苦笑。 在社交平台上搜索后发现，用户被酒店迷你吧"刺伤"的经历比比皆是。有人说："退房一看账单，血压飙升！"还有人称迷你吧是"消费刺客"，明明超市卖 3元的可乐，标价翻倍还不提前告知。 原本是为了方便用户的迷你吧，怎么就成了众矢之的？答案其实也很简单：客人变了，世界变了。而酒店迷你吧，却没动弹。 酒店迷你吧"受害者联盟" 曾几何时，迷你吧是酒店的"镀金标配"，也是房费的溢价神器。 但到了今天，它好像成了部分酒店最尴尬的摆设。 前几天，有用户在社交平台上发了一个梗图，内容让人啼笑皆非，没想到竟引起很多人共鸣和吐槽： 图源：微博 哈哈哈哈，是本人了，看到房间里的迷你吧都不敢打开； 上次吃了一包花生，花了我30块，长记性了； 同感！酒店迷你吧里面的东西又贵又没新意。 更有甚者直接将自己的亲身经历发在了社交平台上： 这是我喝过的最贵 ...

Core Perspective - The article discusses the evolution of consumerism over the past 200 years, highlighting how capitalism has transformed individuals into consumers through various means such as department stores, branding, advertising, and consumer psychology [1]. Group 1: Historical Context of Consumerism - Until 1800, walking was the most common mode of transportation, and society was predominantly agricultural. The introduction of the steam locomotive in 1814 revolutionized transportation, enabling faster and more reliable movement of goods [3]. - The relationship between people and products has changed significantly due to industrialization and commodification, leading to a sense of alienation from the production process [3]. Group 2: The Role of Branding - In the pre-market era, consumers relied on local knowledge and trust in specific shops. The rise of large food manufacturing and distribution companies created a need for branding to establish trust in products that consumers could no longer see or touch [4]. - Branding has become a hallmark of consumer society, allowing consumers to identify product quality and positioning without direct sensory experience. Brands evoke associations and values, transforming products into symbols of status and identity [4][5]. Group 3: The Impact of Imagery - The history of consumer society can be understood as the proliferation of images in people's lives. The evolution of printing technology in the 19th century allowed for widespread distribution of images, which became powerful tools for advertising and consumer engagement [6][7]. - Magazines emerged as a significant medium for advertising, blending product promotion with visual storytelling to capture consumer attention and drive sales [7][8]. Group 4: The Transformation of Self-Identity - The concept of self has been reshaped by capitalism, where individuals are encouraged to construct their identities through consumption. This new cultural narrative emphasizes personal expression and autonomy through the acquisition of goods [10][11]. - Advertising strategies have shifted to focus on individualism and authenticity, encouraging consumers to "be themselves" and view products as tools for self-liberation [11]. Group 5: Gender and Consumerism - Women have been particularly affected by the consumerism revolution, with societal expectations linking their identity and value to their appearance. The 1920s marked a shift where women's bodies became ongoing "consumer projects" [12]. - The modern consumer landscape often perpetuates anxiety among women, as they navigate various pressures related to beauty, identity, and societal expectations [12].

今天分享的是：高端快消品牌2024新品上市内容种草案 报告共计：44页 奥伊澜矿泉水2024小红书营销推广案核心内容总结 奥伊澜是来自欧洲奥地利的高端天然矿泉水品牌，计划于2024年6月进军中国市场，拟在北京、上海线下高端超市销售。其营销推广案聚焦小红书平台，旨 在实现品牌曝光并建立用户对品牌产品的心智认知。 小红书平台用户呈现高知、高收入特点，90后和Z世代占比较大，女性用户居多。他们消费能力强，注重生活品质，追求时尚和小众产品，且决策受产品品 质与情绪价值影响。平台玩法主要基于KFS模型，即好内容加确定性流量实现科学高效种草，通过KOL（关键意见领袖）、Feeds（信息流推广）、Search （搜索推广）投放组合，提升营销效率。 在品类竞争方面，矿泉水行业内容增长迅速，但高端矿泉水竞争热度相对较小，仍处于蓝海阶段。依云、VOSS、FIJI、普娜等是主要竞品，它们通过打造 精致生活场景、借助明星同款或特色昵称等方式种草，且多偏好水下笔记投放，主投底部和腰部达人。 奥伊澜矿泉水富含矿物质，钙镁含量高，源自奥地利阿尔卑斯原生态地带的百年泉眼，在高端矿泉水中价格具有一定优势，但在站内外缺乏内容沉淀，尚未 形成高端 ...