Core Viewpoint - The People's Bank of China and six other departments have jointly issued guidelines to support and expand consumption through financial means, emphasizing the development of equity financing for quality enterprises in the consumption industry chain [1] Group 1: Equity Financing - The guidelines encourage quality enterprises in production, channels, and terminal sectors of the consumption industry to raise funds through methods such as public listings and "New Third Board" listings [1] - There is a focus on guiding social capital to increase investments in key areas of service consumption, utilizing "long-term capital" and "patient capital" to meet the financing needs of long-cycle consumption industries [1] Group 2: Investment in Startups - The guidelines highlight the importance of private equity investment funds and venture capital funds in increasing equity investments in seed-stage and early-stage enterprises [1] - Local governments are encouraged to use investment funds in a market-oriented manner to participate in key consumption projects in areas such as health care, cultural tourism, and new consumption fields like digital and green sectors [1] Group 3: Innovative Investment Products - The issuance of consumption-focused ETFs and other specialized investment products is encouraged to further stimulate consumption [1]