深圳商报·读创客户端驻穗记者 姚嘉莉 文/图 粤港澳大湾区拥有良好的文化产业生态，拥有活跃的金融投资氛围，文化、金融与科技的融合对接通道正在一步步打通。11月26日，2025粤港澳大湾区文化 产业投资大会（广东·广州）（简称：大湾区文投会）在广州举行。本届大湾区文投会聚焦广东文化产业高质量发展"政策包"的六大产业方向，致力于打 造"为资金找项目、为项目找资金"的文化产融对接"一站式"服务平台，累计超过300个文化企业（项目）报名参会。 作为粤港澳大湾区最具影响力的文化产业与资本对接平台之一，过去两届大湾区文投会，有近一半路演项目拿到相关投资。第一届9个项目融资15.1亿元， 第二届18个项目融资近80亿元，融资总额涨5倍，项目平均融资金额涨近3倍。其中，单一项目融资金额最高达60亿元。记者从会上了解到，今年的大湾区文 投会在投资项目上，各类项目积极拥抱前沿科技，打造"文化+科技+金融"的试验场，汇聚文化领域最热门赛道，加速人工智能、机器人、AR/VR等新技术 在文化领域的场景应用。同时，强内容IP备受垂青，基于中华传统文化的影视作品、潮玩等大有可为。 t Good And 4 - 91 4 4 4 mail ...

Core Viewpoint - The gold and jewelry market is undergoing significant changes due to persistently high gold prices, leading to shifts in consumer behavior and market dynamics [4][6][12]. Group 1: Market Trends - The market is witnessing a trend towards lower-priced products, with a notable decline in the sales of heavier gold items, while lighter gold bars (10g to 30g) are gaining popularity among consumers [6][11]. - Retailers are adjusting their product offerings, emphasizing lighter and higher-value items, such as silver, pearls, jade, and platinum, which were previously considered secondary products [6][10]. - The introduction of innovative products, like the collaboration between brands and local cultural elements, reflects the industry's shift towards lightweight and high-value offerings [6][10]. Group 2: Channel Restructuring - The industry is experiencing a phenomenon of store closures, particularly in rural areas, as consumer spending power diminishes in smaller towns [7][10]. - The emergence of small-scale "goldsmith" shops caters to consumers seeking unique, handcrafted items, indicating a deeper market segmentation [10][11]. - The market is evolving with a demand for low-cost models, necessitating regulatory oversight to ensure compliance and product quality [10][11]. Group 3: Consumer Behavior and Trust - High gold prices have altered consumer perceptions, leading to a cautious approach towards purchasing, with a decline in demand for larger gold items [11][12]. - The introduction of gold-plated silver products has raised concerns about industry integrity, prompting discussions on ensuring accurate metal content and maintaining consumer trust [11][12]. - There is a generational divide in purchasing preferences, with younger consumers more open to paying for design and craftsmanship, while older consumers prioritize the intrinsic value of gold [11][12]. Group 4: Brand Strategies - The industry is undergoing structural adjustments, with some brands focusing on high-end offerings while others seek differentiation and refined operations [12][14]. - Brands are encouraged to adopt rational store opening strategies, emphasizing quality over quantity in their market presence [14]. - The market's evolution necessitates brands to embrace innovation, uphold integrity, and accurately position their value to thrive in a challenging environment [14].