Core Insights - The National Taxation Administration reported a 13.7% increase in average daily sales revenue in consumer-related industries during the 2026 Spring Festival holiday compared to the previous year [1] - The consumption market showed significant highlights, with notable demand for tourism, cultural consumption, and a surge in the ice and snow economy driving rapid growth in tourism services in related provinces [1] - There was a marked increase in dining consumption and sustained growth in retail sales of goods [1] Consumer Trends - Policies encouraging trade-ins effectively stimulated consumer enthusiasm for "upgrading," leading to a 19% year-on-year increase in sales revenue for high-quality, high-tech smart products, including household appliances like robotic vacuum cleaners and projection TVs [1] - The extended Spring Festival holiday facilitated the release of pent-up demand for tourism, resulting in a 39.6% year-on-year increase in sales revenue for tourism-related services [1]

Core Insights - The average daily sales revenue in consumer-related industries during the 2026 Spring Festival holiday increased by 13.7% compared to the previous year, indicating a vibrant consumption market with notable highlights [1][3] Group 1: Consumption Trends - The "old-for-new" policy and prize invoice initiatives effectively stimulated consumer enthusiasm, leading to a 19% increase in sales revenue for smart home appliances, such as robotic vacuum cleaners and projection TVs [1] - The sales revenue from electric vehicle charging services surged by 163.9% during the holiday, supported by the improvement of charging infrastructure [1] Group 2: Tourism and Cultural Consumption - The extended Spring Festival holiday significantly boosted tourism-related service sales, which rose by 39.6% year-on-year, with core ice and snow economy regions like Heilongjiang, Jilin, Liaoning, and Xinjiang seeing a 62.4% increase [2] - Hainan's tourism services experienced a remarkable 70.9% growth in sales revenue, benefiting from the influx of tourists during the first long holiday after the customs closure [2] - Digital cultural services and performances saw substantial growth, with sales revenue for digital cultural services increasing by 38.8% and arts performance venues by 136.6% [2] Group 3: Food and Retail Services - The restaurant sector thrived during the holiday, with overall dining revenue increasing by 31.2%, including a 26.5% rise in formal dining services and a 42.1% increase in snack services, reflecting regional culinary diversity [2] - Department store sales grew by 39.3%, while internet retail sales increased by 10.4% year-on-year, providing convenience for holiday shopping [2]