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潮玩产业的核心是创意 建议将岭南文化、国潮元素融入IP设计
Nan Fang Du Shi Bao· 2025-06-27 23:08
Group 1 - The event "Intelligent Consumption, Trendsetting Future" focused on the emotional economy and its high-quality development, gathering industry experts, corporate representatives, and scholars to discuss trends and insights [4][9] - The emotional economy, represented by products like LABUBU, is gaining popularity, with a projected market size exceeding 100 billion yuan by 2025 [10][20] - The government is prioritizing consumer spending, with a 52% increase in the mention of "consumption" in this year's work report, reflecting its importance in economic recovery [7][8] Group 2 - Emotional consumption is primarily driven by the Z generation, single individuals, and the elderly, who seek emotional value and unique experiences in their purchases [10][11] - The emotional economy includes sectors like trendy toys and pet products, with a significant focus on emotional resonance and consumer engagement [12][14] - The market for emotional consumption is expected to grow, with AI and technology playing a crucial role in enhancing consumer experiences [17] Group 3 - Guangdong's immersive consumption scene has a coverage rate of 30%, indicating substantial growth potential in service consumption [8] - The toy industry in Guangdong is transitioning from manufacturing to creative design, emphasizing the need for innovative talent to drive emotional engagement [12][13] - The pet economy is expanding rapidly, with consumers increasingly viewing pets as family members, leading to a rise in pet-related services and products [15][16] Group 4 - The rise of "light health" products, such as traditional health drinks, is meeting the demands of young consumers, with the market expected to grow significantly [19][20] - The cosplay market is thriving, particularly among the Z generation, highlighting the emotional needs for recognition and belonging [21] - The interest consumption sector for the elderly is growing, with a call for more standardized and professional services to meet their needs [22]