Core Insights - The fifth Wu Zhong Early Tea Food Culture Festival and Grape Wine Food Festival was held from October 1 to 8, focusing on "Beautiful Autumn, Meeting in Ancient Gorge" theme, effectively releasing consumer potential [1] - The main venue at the Olympic Sports Center achieved direct sales of 12.19 million yuan, with significant contributions from various sectors [1][4] - The event attracted 221,000 visitors, a 27% increase year-on-year, indicating strong public interest and engagement [3] Group 1 - The event featured a diverse experience combining food, wine, cultural heritage, and sports, leading to a total consumption of 68.4 million yuan [1] - The automotive and home appliance trade-in section performed notably, generating sales of 3.8957 million yuan [1] - The restaurant and entertainment sector generated revenue of 1.2227 million yuan during the event [1] Group 2 - The event included unique activities such as "National Style Parade," "Flash Performance," and "Scenario Drama," catering to diverse visitor experiences [3] - The integration of resources for professional sports events and cultural performances facilitated cross-industry engagement [3] - The Olympic Sports Center focused on large-scale exhibitions, while other venues highlighted wine tasting and cultural tourism [3] Group 3 - A combination of government subsidies, platform support, and merchant discounts was implemented to stimulate consumption [4] - The distribution of 300,000 yuan in government consumption vouchers resulted in a consumption multiplier effect of 1:8.5 [4] - The event's success will lead to the continuation of seasonal themed markets and interactive activities to enhance consumer engagement [4]