Core Viewpoint - The company reported a decline in revenue and net profit for the first three quarters of 2025, indicating challenges in the current market environment while maintaining a solid operational foundation and growth potential. Financial Performance - For the first three quarters of 2025, the company achieved total revenue of 2.306 billion yuan, a year-on-year decrease of 1.0% [1] - The net profit attributable to shareholders was 324 million yuan, down 2.8% year-on-year, while the net profit excluding non-recurring items was 318 million yuan, a decline of 5.6% [1] - In Q3 2025, the company reported revenue of 546 million yuan, a decrease of 4.9% year-on-year, and a net profit of 25.5 million yuan, down 33.0% year-on-year [1] Product Structure and Sales Channels - The proportion of products priced above 300 yuan increased, with Q3 revenue from these products at 157 million yuan, a slight decrease of 1.6% year-on-year [2] - The company’s revenue from different sales channels in Q3 2025 was 472 million yuan from distributors, 18 million yuan from direct sales, and 16 million yuan from internet sales, with internet sales showing a growth of 12.5% year-on-year [2] - The company’s revenue from domestic and foreign markets in Q3 was 355 million yuan and 151 million yuan, respectively, with domestic performance being relatively stable [2] Profitability and Cost Management - The gross margin for the first three quarters of 2025 was 64.6%, an increase of 0.51 percentage points year-on-year, while Q3 gross margin was 61.4%, up 0.31 percentage points year-on-year [3] - The company’s expense ratios for sales, management, and R&D for the first three quarters were 19.8%, 10.3%, and 1.9%, respectively, with a decrease in sales and management expense ratios in Q3 [3] - The net profit margin for Q3 was 4.7%, down 1.96 percentage points year-on-year due to the impact of non-operating expenses and income tax [3] Market Position and Growth Potential - The company has a significant competitive advantage in the northwest market, with a relatively stable domestic market and limited competition from provincial rivals [4] - The company is actively expanding its market presence through targeted marketing strategies and events, showing promising growth in regions like Shaanxi and Xinjiang [4] - Contract liabilities increased by 32.7% year-on-year, indicating strong cash flow and operational quality, with the company poised for growth as the consumption environment improves [4] Profit Forecast and Investment Recommendation - The company is expected to benefit from product structure upgrades and expansion into new markets, with projected revenues of 3.08 billion yuan and 3.30 billion yuan for 2025 and 2026, respectively, reflecting year-on-year growth of 1.9% and 7.1% [4] - The forecast for net profit attributable to shareholders is 390 million yuan and 415 million yuan for 2025 and 2026, respectively, with expected growth of 0.5% and 6.3% [4]