Core Insights - DJI has initiated a significant price reduction on multiple products ahead of the "Double 11" shopping festival, with discounts ranging from hundreds to over a thousand yuan [3][5] - The company claims this price adjustment is a regular promotional strategy to help consumers plan their purchases better [3] - The price cuts have sparked intense discussions among consumers, with some expressing feelings of betrayal for having purchased products at higher prices previously [5][7] Pricing Strategy - DJI's promotional campaign includes substantial discounts on popular products such as the Osmo Pocket 3 (up to 900 yuan off), Osmo Mobile SE (300 yuan off), Mic Mini (410 yuan off), and Mini 4 PRO (1478 yuan off) [3] - The promotional period is set from October 9 to October 14, coinciding with the "Double 11" event [3] Consumer Reactions - Many consumers are considering returning products or seeking refunds due to the sudden price drops, with some expressing dissatisfaction over the lack of price protection policies in physical stores [5][7] - DJI's customer service has indicated that online purchases come with a 7-day price protection policy, while in-store purchases may not have the same benefits [5][7] Market Position - DJI holds over 80% of the global market share and more than 70% of the domestic market share in the drone industry, ranking first among global consumer drone companies [8] - The company has evolved from its origins in helicopter flight control systems to become a leader in commercial drones, camera systems, and stabilizers [7][8] Competitive Landscape - DJI faces increasing competition from new entrants such as Yingshi Innovation, which is launching a consumer drone brand, and smartphone manufacturers like OPPO and vivo, who are developing handheld imaging devices [10]

Core Insights - DJI has initiated significant price reductions on multiple products ahead of the "Double 11" shopping festival, with discounts ranging from hundreds to over a thousand yuan [2][5] - The price adjustments have sparked intense discussions among consumers, with some expressing feelings of betrayal due to the sudden price drops after their recent purchases [2][5] - DJI's customer service has indicated that they offer a price protection policy for online purchases, allowing customers to request refunds for price differences within seven days [3][5] Group 1: Price Adjustments - DJI's promotional campaign includes substantial discounts on popular products such as the Osmo Pocket 3, which has seen a price drop of up to 900 yuan, and the Mini 4 PRO drone, which is discounted by as much as 1478 yuan [2] - The promotional period for these discounts runs from October 9 to October 14, coinciding with the "Double 11" shopping event [2] Group 2: Consumer Reactions - Many consumers have taken to social media to voice their dissatisfaction, with some considering returning products or seeking refunds due to the unexpected price drops [2][5] - Offline consumers have reported difficulties in obtaining refunds or price adjustments, as some physical stores do not have a price protection policy in place [5] Group 3: Company Background and Market Position - DJI, founded in 2006 and headquartered in Shenzhen, has grown to dominate the global drone market, holding over 80% of the global market share and more than 70% of the domestic market share [6] - The company is currently facing competition from new entrants in the drone market, including brands like影石 and smartphone manufacturers OPPO and vivo, which are developing their own imaging devices [6]

Core Viewpoint - DJI has announced significant price reductions on several products, leading to dissatisfaction among consumers who purchased these items shortly before the price drop [3][6][19] Group 1: Price Reductions - DJI's price cuts include a reduction of 700 yuan for the Osmo Pocket 3 standard version and 900 yuan for the Pocket 3 all-in-one kit, among others [3][6] - The price reductions are part of DJI's promotional strategy for the upcoming Double Eleven shopping festival, which started on October 9 and runs until October 14 [6][19] Group 2: Consumer Reactions - Many consumers expressed feelings of betrayal and frustration on social media after purchasing DJI products just before the price drop, with comments like "backstabbed" and "purely a victim" [6][8] - Consumers who bought products through online platforms benefit from a "7-day price protection + 30-day no-reason return" policy, while those who purchased in physical stores face challenges in obtaining refunds or price adjustments [12][18] Group 3: Company Response - DJI stated that the price adjustments are part of a regular promotional arrangement and emphasized their commitment to addressing consumer feedback and improving communication [18][19] - The company acknowledged the concerns regarding the disparity in after-sales service between online and offline purchases, indicating the complexities involved in maintaining a uniform policy across different sales channels [19]