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大战西贝获得90%支持,爱对线的老罗为何这次占尽上风?
首席商业评论· 2025-09-14 04:08
Core Viewpoint - The ongoing dispute between Luo Yonghao and Xibei over prepared dishes highlights the critical issues of consumer trust and the right to information [2][3][28]. Group 1: Background of the Dispute - Luo Yonghao's live response to the Xibei prepared dishes controversy on September 12 garnered 90% support from viewers, shifting the focus from questioning Xibei to advocating for transparency in the entire prepared food industry [5][3]. - Xibei's attempts to counter the narrative, including inviting media to their kitchens, backfired as issues such as the 18-month shelf life of their products were exposed, reinforcing negative consumer perceptions [7][12]. Group 2: Luo Yonghao's Strategy - Luo Yonghao's success in the public discourse can be attributed to his established "confrontation style," which positions him as a representative of the underdog, effectively capturing public sentiment and elevating individual disputes to broader societal issues [14][25]. - His past confrontations, such as the 2011 Siemens refrigerator incident and the 2014 debate with Wang Ziru, showcase his ability to transform personal grievances into collective consumer advocacy, thereby resonating with a wider audience [16][18][20]. Group 3: Xibei's Response and Challenges - Xibei's founder, Jia Guolong, initially responded proactively but ultimately struggled to shift public opinion, as their crisis management efforts revealed more issues than solutions [7][12]. - The debate over the definition of prepared dishes is less about the product itself and more about the struggle for narrative control, with Xibei appearing to be at a disadvantage [12][28]. Group 4: Consumer Trust and Corporate Responsibility - The current media environment emphasizes that consumer trust is paramount for brand survival, overshadowing mere compliance with regulations [25][30]. - Xibei could benefit from a collaborative approach with Luo Yonghao, leveraging his influence to address consumer concerns directly and transparently [25][30]. Group 5: Broader Implications for the Industry - The conflict serves as a reminder for companies that understanding and addressing consumer needs is essential, rather than solely focusing on regulatory compliance [30][32]. - The discourse should shift from a binary debate on prepared dishes to addressing practical issues such as clear labeling and consumer rights, ultimately fostering industry improvement [32].