继2023年初以来最强劲的消费月份后，美国消费在4月踩下了刹车，而通胀依然温和，与经济放缓的趋 势一致。这些数据反映出，在近两年来最疲软的消费季度后，许多美国消费者对经济前景仍存隐忧。尽 管更高的进口关税尚未在商品价格中全面体现，但消费者信心已下滑，个人财务前景指数创下历史新 低。 ...

金十数据5月7日讯，凯投宏观的分析师Ankita Amajuri在给客户的一份报告中写道，由于贸易不确定性 和薪资增长放缓，欧元区消费者今年可能继续不愿打开钱包。周三公布的数据显示，欧元区3月份零售 贸易下降0.1%。与此同时，消费者信心下滑，这可能是华盛顿关税政策带来的经济不确定性蔓延的结 果。Amajuri说："展望未来，虽然较低的利率应该会提振今年的消费，但这将被实际收入增长放缓部分 抵消。" 凯投宏观：欧元区零售业将迎来低迷的一年 ...

Core Insights - The global smartphone market experienced only a 0.2% growth in Q1 2025, with shipments reaching 296.9 million units, marking a decline in growth for three consecutive quarters due to the end of a replacement cycle and manufacturers seeking healthier inventory levels [1][3]. Market Performance - Samsung maintained its leading position with shipments of 60.5 million units, followed by Apple with 55 million units, capturing 19% market share. Xiaomi ranked third with 41.8 million units and a 14% market share [1][3]. - Vivo and OPPO ranked fourth and fifth, with shipments of 22.9 million and 22.7 million units, respectively [1]. Regional Insights - The smartphone market in regions like India, Latin America, and the Middle East has shown significant declines, indicating saturation in the demand for mass-market products. Conversely, the Chinese market is experiencing growth driven by government subsidy policies, while the African market benefits from active retail channels and market expansion efforts by manufacturers [3][5]. - The U.S. smartphone market saw a 12% year-on-year growth in Q1, primarily driven by Apple, which has been proactive in inventory management ahead of changing tariff policies [5]. Future Outlook - Despite the lackluster performance in Q1, major smartphone brands have not adjusted their annual targets, hoping for a market recovery in Q2 and the second half of the year. Some regions, such as Southeast Asia and Latin America, have shown signs of gradual recovery [7]. - Manufacturers face challenges, including cautious hardware upgrades in the mass-market segment due to rising costs, increased competition in the mid-range segment (US$200-400), and potential pressures from global trade tensions leading to localized production [7].