消费进化理论

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“日本消费研究第一人”三浦展、萨莉亚前社长、明治食品“爆款教父”,8月齐聚上海
创业家· 2025-06-26 09:52
Core Viewpoint - The article emphasizes the importance of learning from Japan's consumer market strategies during economic downturns, highlighting the need for innovation and efficiency in the face of challenges in the Chinese consumer market [6][12][14]. Group 1: Event Overview - The event will take place from August 7 to August 9 in Shanghai, focusing on the methodologies of Japanese and Chinese consumer giants [5][11]. - It aims to provide a deep dive into the concepts of efficiency revolution, demand reconstruction, and capital breakthroughs, drawing lessons from Japan's economic experiences [12][14]. Group 2: Key Insights from Japanese Market - Japanese companies have shown resilience during economic downturns, with examples such as: - Salaria's store count increasing by 23% and profit rising by 105.8% [14]. - Meiji Foods achieving 28 years of continuous growth through a "hit product matrix" [14]. - Uniqlo and Muji expanding their market share during economic recessions [14]. - The article suggests that understanding Japan's consumer industry can provide insights into achieving resilient growth in low-growth periods [7][12]. Group 3: Learning Objectives - Participants will learn about: - Efficiency revolution techniques from Salaria's former president, focusing on cost reduction without compromising quality [14][17]. - Demand reconstruction strategies from experts like Miura Nobu, who will discuss insights into the "lonely society" and the fifth consumption era [14][21]. - Capital strategies for navigating the current market landscape, including identifying potential investment opportunities for 2024-2025 [16][22]. Group 4: Target Audience - The event is aimed at founders and CEOs of consumer enterprises looking to break through growth ceilings and optimize cost structures [23]. - It also targets supply chain and brand operators focused on building resilient product capabilities [23].
“日本消费研究第一人”三浦展、萨莉亚前社长、明治食品“爆款教父”,8月齐聚上海
创业家· 2025-06-19 09:57
Core Viewpoint - The article emphasizes the importance of learning from Japan's consumer market strategies during economic downturns, highlighting the potential for resilience and growth in the face of challenges [11][12][13]. Group 1: Event Overview - The event will take place from August 7 to August 9 in Shanghai, featuring renowned experts from Japan and China to discuss consumer market strategies [8][9]. - The course aims to provide insights into efficiency revolution, demand reconstruction, and capital strategies, drawing lessons from Japan's economic experiences [12][14]. Group 2: Japanese Market Insights - Japanese companies have shown resilience during economic downturns, with notable examples such as: - Salvia's store count increasing by 23% and profit rising by 105.8% [12]. - Meiji Foods achieving 28 years of continuous growth through a "product matrix" strategy [12]. - Uniqlo and Muji expanding their market share during economic recessions [12]. - The article suggests that understanding current market and user characteristics is crucial for strategic management [6][12]. Group 3: Learning Objectives - The course will cover: - Efficiency revolution techniques from Salvia, focusing on cost reduction without compromising quality [14][16]. - Demand reconstruction insights from consumer behavior expert Miura, addressing the "lonely society" and new growth opportunities [14][18]. - Capital strategies for navigating financing and mergers in the current market landscape [14][20]. Group 4: Target Audience - The event is aimed at founders and CEOs of consumer enterprises seeking to overcome growth ceilings and optimize cost structures [21][22].