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新希望、锅圈、劲霸男装、芭薇,8月齐聚上海消费大课
创业家· 2025-07-15 10:21
Core Viewpoint - The article emphasizes the importance of learning from Japan's consumer market strategies during economic downturns, highlighting the need for innovation and efficiency in the face of challenges in the Chinese consumer market. Group 1: Event Overview - The event will take place from August 7 to August 9 in Shanghai, featuring renowned experts from Japan and successful entrepreneurs from over 100 consumer companies [1][11]. - The course aims to provide a deep dive into the methodologies of Japanese consumer giants, focusing on efficiency revolution, demand reconstruction, and capital breakthroughs [5][24]. Group 2: Japanese Market Insights - Japan's experience during economic downturns shows that brands can thrive; for instance, Sally's store count increased by 23%, and profits rose by 105.8% during challenging times [24][27]. - The article notes that 68% of new consumer brands in China are facing growth bottlenecks, with financing in the consumer sector returning to 2016 levels [26][24]. Group 3: Course Content - The course will cover three main areas: efficiency revolution, demand reconstruction, and capital breakthroughs, with insights from industry leaders [27][29]. - Specific methodologies include a "three-cut method" for cost reduction without compromising quality and a focus on creating emotional value in products to stimulate demand in a low-desire society [29][32]. Group 4: Target Audience - The event is particularly aimed at founders and CEOs of consumer enterprises looking to break through growth ceilings and optimize cost structures [36].
新希望、锅圈、劲霸男装、芭薇,8月齐聚上海消费大课
创业家· 2025-07-09 10:01
Core Insights - The article emphasizes the importance of learning from Japan's consumer market experiences, particularly during economic downturns, to identify growth opportunities in the Chinese market [8][24][27] - It highlights a three-day immersive course aimed at entrepreneurs and industry leaders to explore strategies for resilience and growth in the current economic climate [5][17][24] Group 1: Course Overview - The course will feature over 100 successful consumer entrepreneurs, including industry disruptors and founders of listed companies, providing a rich networking opportunity [10][11] - It aims to dissect the methodologies of Japanese consumer giants, focusing on efficiency, demand reconstruction, and capital strategies [5][24][27] Group 2: Economic Context - The Chinese consumer market is facing significant challenges, with financing in the sector reverting to 2016 levels and 68% of new consumer brands hitting growth bottlenecks [26][24] - In contrast, Japanese companies like Sally's have shown resilience, with a 23% increase in store numbers and a 105.8% profit increase during economic downturns [24][27] Group 3: Learning from Japan - The course will cover key lessons from Japan's "lost 30 years," demonstrating how brands can thrive in low-growth environments [8][24] - Specific strategies include "subtracting management" to reduce costs without compromising quality and understanding consumer insights for product development [29][31][32] Group 4: Target Audience - The course is designed for consumer company founders/CEOs looking to break through growth ceilings and for supply chain and brand operators aiming to optimize cost structures [36]
“日本消费研究第一人”三浦展、萨莉亚前社长、明治食品“爆款教父”,8月齐聚上海
创业家· 2025-06-19 09:57
Core Viewpoint - The article emphasizes the importance of learning from Japan's consumer market strategies during economic downturns, highlighting the potential for resilience and growth in the face of challenges [11][12][13]. Group 1: Event Overview - The event will take place from August 7 to August 9 in Shanghai, featuring renowned experts from Japan and China to discuss consumer market strategies [8][9]. - The course aims to provide insights into efficiency revolution, demand reconstruction, and capital strategies, drawing lessons from Japan's economic experiences [12][14]. Group 2: Japanese Market Insights - Japanese companies have shown resilience during economic downturns, with notable examples such as: - Salvia's store count increasing by 23% and profit rising by 105.8% [12]. - Meiji Foods achieving 28 years of continuous growth through a "product matrix" strategy [12]. - Uniqlo and Muji expanding their market share during economic recessions [12]. - The article suggests that understanding current market and user characteristics is crucial for strategic management [6][12]. Group 3: Learning Objectives - The course will cover: - Efficiency revolution techniques from Salvia, focusing on cost reduction without compromising quality [14][16]. - Demand reconstruction insights from consumer behavior expert Miura, addressing the "lonely society" and new growth opportunities [14][18]. - Capital strategies for navigating financing and mergers in the current market landscape [14][20]. Group 4: Target Audience - The event is aimed at founders and CEOs of consumer enterprises seeking to overcome growth ceilings and optimize cost structures [21][22].
韧性增长背后的新质生产力密码:悍高集团凭什么成为行业典范?
Bei Jing Shang Bao· 2025-06-09 09:52
Core Viewpoint - Han Gao Group stands out in the complex home furnishing industry due to its focus on quality control, original design, and a robust channel system, which collectively enhance market penetration and customer loyalty [1][2]. Group 1: Resilience and Growth - The home furnishing market in 2024 is expected to be challenging, yet Han Gao Group demonstrates resilience by adapting its products, marketing, and services to meet these challenges [2]. - The concept of "resilient growth" is central to Han Gao Group's strategy for 2025, emphasizing the importance of both visible performance and underlying product originality [2][3]. - Han Gao Group has a clear commitment to product quality, holding 1,173 patents as of March 2025, including 18 invention patents and 918 design patents, which underscores its focus on innovation [3]. Group 2: Sales and Market Expansion - As of December 31, 2024, Han Gao Group's domestic distribution network covers all 31 provinces and regions in mainland China, as well as 191 prefecture-level cities, while also actively seeking international distributors [3]. - The company's revenue from basic hardware is projected to grow significantly, with revenues of 4.46 billion, 7.83 billion, and 12.24 billion from 2022 to 2024, reflecting a strong upward trend [4]. Group 3: Intelligent Manufacturing - Han Gao Group is transitioning from traditional manufacturing to intelligent manufacturing, aligning with national policies that promote smart and green manufacturing [5][6]. - The company is developing a new automated manufacturing base, which is expected to enhance production capacity and efficiency, thereby meeting increasing market demands [6]. Group 4: Innovation and System Capability - Han Gao Group's innovation extends across its entire operational system, integrating advanced manufacturing processes with information systems for better visibility and responsiveness [7][8]. - The introduction of a unique cloud business model has allowed Han Gao Group to penetrate lower-tier cities effectively, increasing its market share and revenue from this segment [8][9]. - The company's comprehensive approach to quality control, production, research and development, and after-sales service creates a closed-loop system that enhances overall operational efficiency [9].
杭州余杭探路经济“韧性增长”新范式
Sou Hu Cai Jing· 2025-06-04 00:45
Core Insights - The construction of key projects in Yuhang, such as the DingTalk headquarters and ByteDance's East China center, reflects the area's commitment to internationalization and economic resilience [1] - Yuhang's GDP reached 99.147 billion yuan in Q1, growing by 7.5%, maintaining the top position among all districts in the province [1] Economic Growth Drivers - The digital economy is identified as the main driver of Yuhang's "resilient growth," with a focus on strategic partnerships with leading enterprises and support for high-potential small and micro enterprises in AI and low-altitude economy [2] - Yuhang aims to cultivate more integrated products in emerging fields like brain-computer interfaces, AR, and VR, emphasizing collaborative innovation [2] Innovation and R&D Initiatives - Yuhang has introduced the "Ten Innovation Policies" and plans to implement a "full-chain scientific research breakthrough action," targeting over 30 key R&D projects and the establishment of more than 80 new R&D centers this year [3] - The district aims to achieve over 120 project implementations for results transformation, with R&D funding exceeding 45 billion yuan and technology transaction volume surpassing 20 billion yuan [3] Consumer Market Dynamics - Yuhang's retail sales have shown a significant recovery, with a 12.7% increase in total retail sales in the first four months of the year [4] - The "Yanhua Lirong" initiative has emerged as a new consumption trend, with plans to enhance commercial facilities and create a new commercial center system [4]