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冰雪假带动文旅热
Xin Hua Wang· 2025-12-18 00:23
Core Insights - The introduction of "ice and snow holidays" in northern provinces of China aims to enhance winter cultural and tourism consumption, allowing students to engage in various activities beyond the classroom [1] Group 1: Holiday Features - In Xinjiang, students enjoy a 9-day snow holiday, with free skiing lessons and cultural activities available, attracting significant participation [2] - Jilin province offers a 5-day ice and snow holiday, providing students with free access to skiing and A-level tourist attractions, along with discounts for accompanying parents [3] Group 2: Supporting Services - Xinjiang has implemented multiple policies to enhance the holiday experience, including increased train services and flight frequencies, with over 110 temporary trains added and a 25% increase in passenger numbers [4][5] - Jilin's cultural and tourism department encourages flexible holiday arrangements for working parents, promoting local cultural activities for children [5] Group 3: Economic Impact - The ice and snow holidays have significantly boosted consumption, with ticket bookings from Urumqi and Altay increasing by 45% and 48% respectively, and over 20,000 visitors on the first day of the holiday [6] - In Jilin, major ski resorts reported over 50,000 visitors on the first day, with family participation driving the demand [6] Group 4: Long-term Development - The initiative is seen as a long-term project to promote ice and snow activities, with suggestions for building local ice parks and enhancing coach training [7] - The ice and snow economy is positioned as a consumer-centric model, responding to national policies and addressing time constraints for families [7]
活动多创意新 冰雪假带动文旅热
Jing Ji Ri Bao· 2025-12-17 23:58
继今年年初多地推行中小学春秋假后,年末,北方部分省份推出"冰雪假",它不仅让学生们从课堂走向 雪场、博物馆和剧院,更以全新的假期模式激发冬日文旅消费潜力。各地在假期安排上有什么特点,如 何解决"孩子放假、家长上班"的现实矛盾,如何延长文旅消费链条?记者在新疆和吉林两地进行了采 访。 活动多创意新 进入12月,新疆乌鲁木齐市、阿勒泰地区两地的中小学生迎来了首个雪假,加上前后两个周末,假期长 达9天。 "我喜欢滑雪,放假后家人就能带我来滑雪,真是太好了。"乌鲁木齐一年级学生侯思行说。在新疆丝绸 之路山地度假区,为了保障前来滑雪的学生能有更好的体验,滑雪学校在雪假期间针对零基础的学生每 天开设2场免费公益滑雪教学,并专门调配滑雪教练服务前来打卡的中小学生滑雪爱好者。 除了滑雪,孩子们的文化活动也丰富多彩。乌鲁木齐文化中心大剧院、音乐厅接连上演魔术剧、舞剧、 话剧等作品,京剧院推出学生专场演出;乌鲁木齐市博物馆推出的"雪假博物趣"系列主题活动日均接待 量突破6000人次。阿勒泰地区图书馆开展"书香研学+冰雪探秘"专属活动,人类滑雪起源地博物馆等研 学线路持续升温,成为亲子家庭及学生群体的出行首选。 特色演出、历史展览 ...