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湾区自媒体与品牌企业共建大会举行,共话清朗空间与品牌共生
Nan Fang Du Shi Bao· 2025-08-16 02:36
Core Insights - The "Clear Network · Guangzhou Action" conference focused on the collaboration between self-media and brand enterprises to enhance the business environment in the Guangdong-Hong Kong-Macao Greater Bay Area [1][3] - The event gathered over 120 participants, including government officials, experts, and representatives from major platforms and self-media [1][3] Group 1: Conference Themes and Discussions - The conference emphasized the need for mutual empowerment between self-media and brand enterprises in a digital economy, highlighting the importance of creating a clear online environment [3] - Keynote speeches addressed the evolution of brand storytelling in the social media era, advocating for emotional resonance over one-way communication [3][6] - Experts shared insights on media trends and reputation risk management for enterprises, indicating the multifaceted value self-media brings to brand building [3] Group 2: Initiatives and Future Directions - The establishment of a Brand Special Committee aims to promote professional and standardized development in the self-media industry, facilitating long-term collaboration between enterprises and niche self-media [7] - An initiative titled "Clear Network · Guangzhou Action" was launched to optimize the business environment, encouraging self-media and enterprises to work together for mutual benefit [7][9] - The conference also revealed 16 outstanding cases of self-media that effectively showcased the improved business environment in Guangzhou, demonstrating the positive role of self-media in urban image promotion [7]
每经热评丨于东来的愤怒:一个理想主义者的倔强
Mei Ri Jing Ji Xin Wen· 2025-05-04 04:23
Core Viewpoint - The incident involving Yu Donglai, founder of Pang Donglai, highlights the conflict between traditional business values and the aggressive tactics of internet influencers, raising questions about social values and public morality in the digital age [2][4][5]. Group 1: Incident Overview - Yu Donglai expressed anger towards the influencer "Chai Dui Dui" for making derogatory claims about Pang Donglai's jade products, leading to a public dispute [2][3]. - Pang Donglai's financial data was presented to counter the claims, revealing a Q1 sales figure of 21.9 million yuan for Hetian jade with a gross margin of 20% [2]. - The company has initiated legal action against "Chai Dui Dui" for commercial defamation and infringement of reputation rights, seeking 5 million yuan in damages [4][6]. Group 2: Brand Values and Response - Pang Donglai is perceived as a conscientious retailer, sharing profits with employees and supporting peers, embodying values of "love and freedom" [2][4]. - The brand's strategy includes transparency in operations and legal measures against defamation, aiming to uphold its reputation amidst online attacks [4][5]. - Despite these efforts, the influencer's tactics of emotional manipulation and sensationalism have proven effective, challenging the brand's ideals [5][6]. Group 3: Platform and Regulatory Implications - The incident has prompted action from Douyin, which removed 29 infringing videos and restricted "Chai Dui Dui's" account for a month based on Yu Donglai's complaints [6]. - Questions arise regarding the platform's mechanisms for timely addressing such infringement and preventing the exploitation of "black-red" traffic by accounts engaging in defamation [6][7]. - The hope is that this situation will lead to improved platform regulation and legal frameworks, reinforcing the notion that integrity should prevail in the digital landscape [7].