清醒的消费，不是抠门，也不是对生活的敷衍。它更像一种对自我需求的精准洞察。就像换季时整理衣 柜，有的人对着一堆没穿过几次的衣服发愁，买的时候觉得"总有一天会穿"，结果一年又一年，它们只 在衣柜里积灰；而清醒的人会先问自己："这件衣服的风格适合我的日常吗？我有多少场合能穿它？它 的质量能撑过三个季节吗？"想清楚这些，再决定要不要把它带回家，衣柜里的每一件衣服，就都成了 能派上用场的"老伙计"，而不是占地方的负担。 这种清醒，藏在日常的柴米油盐里。去超市购物，有人推着购物车，看到打折标签就两眼放光，薯片买 一送一？拿两包！酸奶第二件半价？来一组！结果回到家，发现家里的薯片还没吃完，酸奶的保质期根 本赶不上消耗速度，最后只能眼睁睁看着它们过期扔掉。而清醒的人会先列好清单，冰箱里还有半瓶酱 油，那就不用买；孩子下周要带便当，需要补充点水果和生菜，那就直奔目标区域。打折的东西再好， 不属于清单里的需求，也只是在浪费钱包的厚度。 有人说，消费是为了快乐。这话没错，但清醒的消费，才能让快乐更持久。冲动买下的限量款球鞋，可 能新鲜劲只维持了一个星期，之后就被束之高阁，每次看到它，想到花出去的钱，快乐反而变成了负 担；而攒了几 ...

Group 1 - The core viewpoint of the report highlights three key trends in consumer behavior during the National Day and Mid-Autumn Festival holiday: "sober consumption," "deep self-enjoyment," and "health first" [1][12] - The sales of freshly baked mooncakes increased by over 50% during the holiday period, indicating a preference for quality and authenticity in festive foods [1] - A significant 96.7% of consumers prioritize "health" as the primary criterion for selecting mooncakes, with low-sugar options seeing a 50% year-on-year growth [3] Group 2 - The sales of king crabs surged by 185% year-on-year during the holiday, with a remarkable 197% increase on the day of the Mid-Autumn Festival [5] - The sales of hairy crabs also saw a substantial increase of over 150%, with cities like Jinan, Qingdao, and Kunming experiencing the highest growth rates of 450%, 400%, and 300% respectively [7] - The popularity of light meals surged, with a 32% increase in sales on October 6, reflecting a trend towards healthier eating post-holiday indulgence [12]