Core Insights - The article emphasizes the importance of "clear-headed consumption," which involves understanding personal needs and making informed purchasing decisions rather than succumbing to impulsive buying [1][2][3][4][5][6][7] Group 1: Understanding Clear-Headed Consumption - Clear-headed consumption is about precise self-awareness regarding needs, leading to more meaningful purchases that enhance life rather than clutter it [1][2] - Consumers who practice clear-headed consumption prioritize quality and longevity over price, ensuring that their purchases provide lasting value [5][6] - The article illustrates that true satisfaction comes from thoughtful purchases that align with personal values and lifestyle, rather than from fleeting trends or peer pressure [3][4][7] Group 2: Practical Examples and Behavioral Insights - The article provides examples of individuals who exemplify clear-headed consumption, such as a friend who curates a versatile wardrobe based on comfort and longevity [4] - It highlights the contrast between those who buy impulsively due to discounts and those who stick to a shopping list, thereby avoiding waste and unnecessary expenses [2][3] - The narrative suggests that clear-headed consumers adapt their purchasing behavior as their life circumstances change, ensuring that their spending aligns with current needs [6][7]

Group 1 - The core viewpoint of the report highlights three key trends in consumer behavior during the National Day and Mid-Autumn Festival holiday: "sober consumption," "deep self-enjoyment," and "health first" [1][12] - The sales of freshly baked mooncakes increased by over 50% during the holiday period, indicating a preference for quality and authenticity in festive foods [1] - A significant 96.7% of consumers prioritize "health" as the primary criterion for selecting mooncakes, with low-sugar options seeing a 50% year-on-year growth [3] Group 2 - The sales of king crabs surged by 185% year-on-year during the holiday, with a remarkable 197% increase on the day of the Mid-Autumn Festival [5] - The sales of hairy crabs also saw a substantial increase of over 150%, with cities like Jinan, Qingdao, and Kunming experiencing the highest growth rates of 450%, 400%, and 300% respectively [7] - The popularity of light meals surged, with a 32% increase in sales on October 6, reflecting a trend towards healthier eating post-holiday indulgence [12]