Core Viewpoint - The 2025 Maoming Boghe Fishing Festival represents a modernized expression of traditional festivals, integrating cultural elements with economic development and tourism [2][5][39]. Group 1: Cultural and Economic Integration - The festival is built on a framework that combines "marine economy + cultural tourism integration + media empowerment," creating a new life for traditional fishing festivals and providing a replicable model for high-quality development in coastal areas [3][4]. - The event transforms traditional fishing activities into immersive cultural experiences, allowing visitors to actively participate rather than merely observe, thus achieving a transition from "protected heritage" to "living development" [14][12]. Group 2: Sustainable Development - The festival promotes sustainable development by advocating for a symbiotic relationship between humans and the ocean, moving from a focus on resource extraction to a collaborative approach [27][29]. - Activities such as the launch of the "Maobaxian" product brand and investment promotion projects illustrate the extension of the industrial value of fishing beyond traditional boundaries [23][24]. Group 3: Media and Communication Strategy - The event employs a "media+" strategy that integrates various media platforms to create a comprehensive communication ecosystem, transforming short-term events into lasting regional brand assets [34][38]. - The collaboration between mainstream and social media throughout the festival's planning and execution phases enhances the overall experience and engagement, ensuring that the festival's content becomes part of its value creation [36][37]. Group 4: Innovation in Tradition - The success of the Boghe Fishing Festival highlights that the modernization of traditional culture requires systematic innovation rather than mere replication of old customs [39][40]. - The festival embodies the spirit of exploration and respect for traditional practices while simultaneously embracing future development paths, emphasizing the importance of cultural confidence and industry thinking [42][43].