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Core Viewpoint - The first Guangdong Chaoshan Beef Hotpot Culture Festival will be held in Guangzhou on December 20-21, 2025, aiming to promote the unique culture and industry of Chaoshan beef hotpot across the nation [4][5][6]. Group 1: Event Overview - The festival's theme is "Yue Mu You Pin, Chaoshan Fresh Fragrance - Calling on the Whole Nation to Taste Chaoshan Beef Hotpot" [5]. - The event is organized by Southern Media Group, Southern Rural Newspaper, and the Guangdong Beef Industry Development Promotion Association, with support from various industry partners [6][7]. Group 2: Event Highlights - **Brand Showcase**: The festival will feature immersive brand spaces and a storytelling session with industry leaders discussing brand building and development strategies [11][14]. - **Standard Release**: A white paper on industry standards will be published, along with training sessions to implement these standards [16][18][20]. - **Tasting and Evaluation**: A large-scale tasting carnival will allow consumers to enjoy various beef hotpot dishes, with awards based on public voting and professional judging [21][23][26]. - **Production and Sales Matching**: High-level industry matchmaking events will facilitate direct communication and cooperation among businesses [29][30]. - **Cultural Promotion**: The festival will include academic forums and live demonstrations of traditional cooking techniques, showcasing the cultural heritage of Chaoshan beef hotpot [39][42][46]. - **Online Sales Promotion**: A dedicated online sales platform will be established in collaboration with major e-commerce platforms, supported by a comprehensive live-streaming marketing strategy [48][50]. Group 3: Schedule and Organization - The main activities are scheduled for December 20-21, including an opening ceremony, academic reports, and a roundtable forum [52]. - The event is organized by Southern Media Group, Southern Rural Newspaper, and the Guangdong Beef Industry Development Promotion Association, with various partners involved in the execution [55][56].

Core Viewpoint - The event celebrating the 2025 Chinese Farmers' Harvest Festival in Luhua County, Shantou City, showcases the achievements in agriculture and the implementation of the "Media+" empowerment initiative to enhance agricultural development and promote local products [3][50]. Group 1: Event Highlights - The celebration featured unique intangible cultural heritage performances, including the "Lei Tea Fragrance" show, which highlighted local traditions and attracted attendees [2][10]. - The event included a "small gathering" for harvest discussions, showcasing agricultural highlights and achievements in the region [4][7]. - The opening ceremony was marked by performances and speeches emphasizing the importance of local agricultural products and community engagement [19][20]. Group 2: Agricultural Development - Luhua County is recognized as the "Hometown of Chinese Green Plums" and has implemented the "Cultivated Land Bank" model to enhance land resource utilization [11][12]. - The county's deputy mayor highlighted the development of a full agricultural industry chain, focusing on key products such as green plums, tea leaves, and oil citrus [13][14]. - The event featured representatives from the green plum and lychee industries sharing their success stories, emphasizing the development of over 30 products from green plums alone [23][25]. Group 3: "Media+" Empowerment Initiative - The "Media+" empowerment initiative aims to build a robust agricultural market system, enhancing the influence and competitiveness of local agricultural products [56][64]. - A strategic cooperation ceremony was held, granting the Southern Rural Newspaper the role of a strategic partner in the "Media+" initiative, promoting collaboration between government and media [66][70]. - The initiative is expected to break down information barriers and optimize resource allocation, contributing to rural revitalization efforts [71][72].

Core Viewpoint - Shenzhen has launched the "Media+" initiative to empower the "Hundred Million Thousand Project" with 19 measures aimed at enhancing agricultural product market systems and promoting consumption, foreign trade, cultural tourism, farmer income, and media transformation [1][3][39] Group 1: Key Measures - The initiative includes five major goals: promoting consumption, foreign trade, cultural tourism, increasing farmer income, and transforming media [5][6] - Shenzhen will organize more than two procurement events annually to connect buyers with producers, and support enterprises participating in key agricultural exhibitions [8][9] - The plan encourages media to engage in marketing activities such as short videos and live streaming to boost agricultural product sales [11][12] Group 2: Agricultural Technology and Branding - The measures propose activities to help Shenzhen enterprises find markets, including media-driven industry connections and tracking reports on agricultural technology finance [14][15] - The initiative aims to enhance the influence of agricultural technology brands, including drones, AI, and biological breeding [17] Group 3: New Media Marketing - A professional live-streaming team will be formed to collaborate with business leaders and farmers to promote agricultural products [19][20] - The initiative will create a series of regional public brands and personal IPs to enhance the "Deep-Shan Friendly Agriculture" platform [21] Group 4: Talent Development and Media Reform - The measures emphasize expanding AI applications in agriculture and enhancing training for rural business talents [22][23] - There will be a focus on establishing a media matrix for agriculture in Shenzhen, strengthening cooperation with mainstream media [24][23] Group 5: Cultural and Tourism Integration - The initiative aims to activate rural cultural resources and develop tourism routes that highlight local agricultural heritage [25][26] - It seeks to enhance marine cultural influence and create high-quality rural tourism destinations [34][35] Group 6: Implementation and Coordination - The measures call for a collaborative mechanism among various districts and departments to ensure continuous project development and market expansion for agricultural products [38][39]

Core Viewpoint - The event held in Heyuan City and Heping County on August 22, 2023, showcased significant progress in the tea industry and broader economic development, with a total investment of 58.36 billion yuan across 33 projects [1] Investment Projects - A total of 10 projects were signed with an investment of 15.5 billion yuan - 12 projects commenced construction with a total investment of 19.84 billion yuan - 11 projects were put into production with a total investment of 23.02 billion yuan - The projects span various sectors including new materials, food processing, modern agriculture, and cultural tourism [1][1][1] Tea Industry Development - The tea planting area in Heping County has reached 20,500 acres, generating an annual output value of approximately 270 million yuan - The county is developing a distinctive tea industry characterized by organization, scale, branding, standardization, and efficiency [1][1] Media Collaboration - Heping County launched the "Media+" initiative to enhance the agricultural product system through strategic partnerships with major media outlets, aiming to promote local agricultural products nationally - The initiative seeks to increase agricultural efficiency, invigorate rural areas, and boost farmers' income, contributing to rural revitalization [1][1][1]

Core Viewpoint - The 2025 Maoming Boghe Fishing Festival represents a modernized expression of traditional festivals, integrating cultural elements with economic development and tourism [2][5][39]. Group 1: Cultural and Economic Integration - The festival is built on a framework that combines "marine economy + cultural tourism integration + media empowerment," creating a new life for traditional fishing festivals and providing a replicable model for high-quality development in coastal areas [3][4]. - The event transforms traditional fishing activities into immersive cultural experiences, allowing visitors to actively participate rather than merely observe, thus achieving a transition from "protected heritage" to "living development" [14][12]. Group 2: Sustainable Development - The festival promotes sustainable development by advocating for a symbiotic relationship between humans and the ocean, moving from a focus on resource extraction to a collaborative approach [27][29]. - Activities such as the launch of the "Maobaxian" product brand and investment promotion projects illustrate the extension of the industrial value of fishing beyond traditional boundaries [23][24]. Group 3: Media and Communication Strategy - The event employs a "media+" strategy that integrates various media platforms to create a comprehensive communication ecosystem, transforming short-term events into lasting regional brand assets [34][38]. - The collaboration between mainstream and social media throughout the festival's planning and execution phases enhances the overall experience and engagement, ensuring that the festival's content becomes part of its value creation [36][37]. Group 4: Innovation in Tradition - The success of the Boghe Fishing Festival highlights that the modernization of traditional culture requires systematic innovation rather than mere replication of old customs [39][40]. - The festival embodies the spirit of exploration and respect for traditional practices while simultaneously embracing future development paths, emphasizing the importance of cultural confidence and industry thinking [42][43].