Core Viewpoint - Guangdong is advancing its agricultural development through a focus on brand agriculture, which is seen as a key driver for enhancing competitiveness and breaking down barriers in agricultural product sales [8][9][12]. Brand Agriculture Development - The "14th Five-Year Plan" emphasizes the importance of brand agriculture as a means to connect various agricultural developments and enhance the core competitiveness of Guangdong products [8][9]. - Guangdong's media-driven initiatives are aimed at enhancing brand visibility and market penetration for local agricultural products [12][22]. Cultural Integration - The integration of culture into agricultural branding is exemplified by the "Father's Love Like Orchid" campaign, which connects the resilience of orchids with deep emotional ties, transforming traditional sales into a cultural experience [40][56]. - The "Year Fish" concept in Zhuhai merges traditional cultural elements with the seafood industry, leading to significant sales growth during festive seasons [58][70]. Market Expansion - Guangdong's agricultural products are increasingly penetrating national and international markets, with notable demand in regions like Beijing and Southeast Asia [19][76]. - The collaboration between Guangdong enterprises and businesses in other provinces, such as Hunan, has resulted in substantial sales agreements, exemplified by an 11 billion yuan contract for seafood products [87]. Innovative Marketing Strategies - The "Media+" initiative has led to innovative marketing strategies, including live streaming events that significantly boost product visibility and sales, as seen with the 192 million units of lychee sold during a promotional event [28][30]. - The use of social media platforms for marketing has transformed local farmers into influencers, enhancing the reach of agricultural products [35][39]. Future Outlook - Guangdong aims to continue leveraging its unique cultural heritage and innovative marketing strategies to expand its agricultural brand presence globally, with a focus on quality and cultural significance [109].

"媒体+共享工 厂"赋能广货行 天下，虾王领衔 高要年菜进万家 _南方+_南方 plus 冬日暖阳照高 要，年味正浓迎 新春。2月2日， 肇庆高要明珠广 场热闹非 凡，"品高桂年 菜 享高贵人 生"——"高桂大 虾"厨艺争霸赛 暨"媒体+"高桂 年菜推介活动在 此隆重举办。作 为"中国罗氏沼 虾之乡""中国罗 氏沼虾预制菜产 业之乡"，高要 紧抓年底消费热 潮，以"虾"为 媒，以"味"为 桥，依托共享工 厂等产业载体完 善加工体系，通 过厨艺比拼、年 菜推介、产销对 接等多元形式， 集中展现高桂大 虾的卓越品质。 同时依托"媒体 +"创新赋能，打 通从田间塘头到 餐桌家庭的全产 销链路，助 力"高桂大虾"区 域品牌出圈， 为"广货行天 下"注入强劲动 能。 活动现场。 高要深耕罗氏沼 虾产业多年，全 力建设国家级现 代农业产业园， 打造全产业链发 展模式。目前， 全区高桂大虾养 殖面积超13万 亩，总产量超5 万吨，综合产值 突破100亿元， 产量与产值均位 居全国前列，产 品远销港澳、东 南亚、欧美等海 外市场。春节临 近，高要顺势推 出"高桂年菜"系 列产品，集结名 优企业与全品类 年节食材，借 着"广货 ...

Core Viewpoint - The "2026 Guangdong New Year Dish Marketing Action" has been launched in Shanghai, promoting Guangdong's culinary culture and products to a broader audience, emphasizing the integration of culture and commerce [3][17][94]. Group 1: Event Overview - The event, themed "Chinese New Year, Guangdong Flavor," is a cross-provincial exchange aimed at showcasing Guangdong's culinary excellence and cultural richness [4][5]. - The marketing action is part of the "Broad Goods Going Global" initiative, which aims to enhance the distribution of high-quality Guangdong products across the national market [14][15]. Group 2: Cultural Significance - Guangdong New Year dishes carry auspicious meanings, such as "prosperity" and "abundance," reflecting the cultural values and wishes of the Guangdong people [25][35]. - The event features the launch of the "Top Ten Guangdong New Year Dishes," highlighting traditional dishes that symbolize good fortune and family reunion [34][35]. Group 3: Market Strategy - The initiative aims to transform product sales into brand and cultural exports, enhancing the recognition of Guangdong's culinary heritage in Shanghai, a major consumer market [82][83]. - The collaboration between Guangdong and Shanghai businesses is expected to foster deeper integration of regional markets and promote daily consumption of Guangdong agricultural products [87][90]. Group 4: Engagement and Promotion - The event includes interactive elements such as live demonstrations and tastings, attracting both local residents and international visitors, thereby enhancing cultural exchange [48][50]. - A digital platform, "Old Cantonese Flavor," has been launched to facilitate easy access for Shanghai residents to purchase authentic Guangdong dishes [42][45]. Group 5: Media and Communication - The event leverages media partnerships to amplify the reach and impact of the marketing campaign, showcasing the unique stories and flavors of Guangdong cuisine to a wider audience [61][72]. - The collaboration between media and businesses exemplifies a new model of cultural and economic synergy, enhancing the visibility of Guangdong products in urban markets [66][72].

Core Viewpoint - The article discusses the growing global market for Guangdong's agricultural products, particularly the "Chinese New Year orange" and other regional specialties, highlighting their cultural significance and export potential [6][8][10]. Group 1: Agricultural Products and Exports - In Foshan, over 4,000 acres of "Chinese New Year oranges" are prepared for global markets, with nearly 200,000 trees exported annually to countries like Singapore and Malaysia, reflecting a 60% increase in orders [6][8]. - Guangdong's agricultural exports reached 6.573 million tons in the first 11 months of 2025, a year-on-year increase of 13.6%, with 2.58 million tons supplied to Hong Kong and Macau, accounting for 67.4% of the national total [53][54]. - The "frozen dormancy" technology for lychees allows for a shelf life of up to 18 months, leading to a 163% increase in lychee exports to 22 countries [45][47]. Group 2: Cultural Significance and Market Strategies - The "Chinese New Year orange" has become a cultural symbol among overseas Chinese, with Guangdong promoting it as a cultural messenger for Chinese festivals [10][12]. - The establishment of the "Cantonese New Year Cuisine Industry Alliance" aims to penetrate the Shanghai market, which could facilitate entry into Malaysia, showcasing the strategic approach to market expansion [98][101]. - The "Media+" initiative is being utilized to enhance the visibility and sales of Guangdong products, including a recent collaboration with a popular tea brand to promote local specialties [56][96]. Group 3: Industry Innovations and Collaborations - The Guangdong government has implemented the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project," which supports local agricultural industries and enhances product quality [17][18]. - The integration of traditional products like dried tangerine peel with modern marketing strategies has led to significant economic impacts, with the total industry value exceeding 28 billion yuan [50]. - The collaboration between Guangdong and Guangxi in developing health products from star oil vine and dried tangerine peel is expected to generate over 10 billion yuan in total output value [110].

Core Viewpoint - The article highlights the successful transportation of live cattle from Hulunbuir to Guangzhou, showcasing the integration of high-quality beef from northern China into the Guangdong-Hong Kong-Macau Greater Bay Area market, facilitated by the "Media+" initiative [5][12][72]. Group 1: Event Overview - The first national Chaozhou beef hot pot cultural festival will take place in Guangzhou from December 19 to 21, 2025, featuring live cattle from Hulunbuir [5][6]. - This event serves as a platform for the Hulunbuir Agricultural Reclamation Group to connect with the consumer market in the Greater Bay Area [6][8]. Group 2: Quality Assurance and Brand Strategy - The group aims to provide a "from pasture to table" immersive experience, emphasizing the unique qualities of Hulunbuir beef, such as its freshness and flavor [14][15]. - The company has invested in a comprehensive supply chain and quality control system, including a closed breeding and traceability system to ensure genetic quality [20][21]. Group 3: Market Opportunities and Challenges - The collaboration between northern beef producers and the southern consumer market presents significant opportunities for enhancing brand image and product value in the Greater Bay Area [41][44]. - However, challenges such as logistics efficiency, cold chain costs, and precise market demand matching remain critical issues to address [45][46]. Group 4: Supply Chain Innovations - The company has established a strategic partnership with SF Express to ensure cold chain logistics and timely delivery, achieving a 10-hour delivery time to Guangzhou [47][49]. - Plans for systematic investments include the development of smart farms and talent cultivation across the entire industry chain [51][53]. Group 5: Media and Marketing Strategy - The "Media+" initiative is crucial for expanding brand reach and market penetration, allowing the company to tell the story of Hulunbuir beef effectively [58][60]. - The group is actively collaborating with media platforms in Guangdong to enhance brand visibility and market presence [61][64].

从黄土高原到大 湾区，"媒体 +"助力陕果融湾 出海_南方+_南 方plus 暨土特产精品博 览会上，一场 以"陕果下江 南，香甜大湾 区"为主题的陕 西国育新品专场 推介会在11.1号 馆成功举办。淳 化、旬邑、千阳 三县携国育苹果 新品亮相，宝鸡 市则带来猕猴桃 及其深加工产 品，通过现场品 "我们要让陕西 的优质苹果，通 过大湾区平台走 进千家万 户。"12月12 日，在2025大湾 区农产品交易会 鉴、产销对接与 媒体传播，推动 陕西水果品牌加 速融入大湾区市 场。 推介会现场，淳 化县委副书记相 俊带着"淳化瑞 雪苹果"亮相推 介会。他介绍， 淳化地处渭北黄 土高原沟壑区， 海拔1200米、昼 夜温差16度的独 特气候条件，造 就了瑞雪苹 果"甜而不腻、 脆而多汁"的独 特口感。"这是 我们西北农林科 技大学20余年培 育的自主知识产 权品种，果形端 庄优雅，果面温 润如玉，在第九 届中国好苹果大 赛中荣获金 奖。" 机械作务"的集 约栽培模式，实 现了省水60%、 省地70%、优果 率90%的高效种 植，并创造 了"当年见花、 次年挂果、三年 丰产"的新纪 录。"我们的瑞 香红苹果糖度达 15-1 ...

Core Viewpoint - The 2025 Greater Bay Area Agricultural Products Trading Fair and Specialty Products Expo is showcasing Zhaoqing's agricultural products, emphasizing the integration of traditional medicine and modern consumption trends to boost local economy and expand market reach [2][3][5]. Group 1: Event Overview - The event took place on December 12, 2025, in Guangzhou, featuring nearly a hundred high-quality agricultural products from Zhaoqing [2][3]. - Zhaoqing's exhibition attracted numerous visitors who engaged in tasting and inquiries about the products [3][4]. Group 2: Product Highlights - Zhaoqing showcased various traditional medicinal products, including the "Four Major Southern Medicines" such as Ba Jitian, which is known for its health benefits [21][22]. - The exhibition featured innovative products like cinnamon milk tea and cinnamon aroma, highlighting the health benefits of cinnamon [9][11]. Group 3: Market Expansion Strategies - Zhaoqing is leveraging "media+" to enhance the visibility of its medicinal products and connect with consumers in the Greater Bay Area and beyond, including markets in Macau, Indonesia, and Saudi Arabia [12][13]. - The local government and enterprises are collaborating to create a new ecosystem that integrates production and sales, aiming to strengthen connections with national markets [44][45]. Group 4: Financial Support and Innovation - The China United Property Insurance Company is providing financial support to the agricultural sector, facilitating the transition from raw material sales to branding and cultural promotion [30][31]. - Innovative insurance products and digital technologies are being implemented to enhance agricultural resilience and productivity [33][35][37].

Core Viewpoint - The 2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo aims to promote agricultural products and support rural revitalization through a B2B model, leveraging media to enhance brand value and market access [2][3][4]. Group 1: Event Overview - The event, held in Guangzhou, is the first professional exhibition focused on agricultural B2B in China, attracting over 600 exhibitors and more than 10,000 professional visitors [2][4]. - The theme of the fair is "Promoting Agricultural Products to Go Global and Supporting Comprehensive Rural Revitalization" [3]. - The total exhibition area exceeds 20,000 square meters, featuring four main exhibition zones: consumer assistance, rural revitalization, green organic landmarks, and origin agricultural product brands [10][11]. Group 2: Participation and Products - Over 2,000 high-quality agricultural products showcasing regional characteristics were presented, including products from various provinces such as Jilin ginseng, Yunnan wild mushrooms, and Xinjiang grapes [15][24]. - The event highlighted local specialties, with products like lychee, longan, and processed fish from the Guangdong region attracting significant attention [18][19]. Group 3: Strategic Partnerships and Agreements - Multiple key cooperation agreements were signed during the opening ceremony, indicating the fair's role as a national platform for connecting quality agricultural products with markets [6][34]. - The fair aims to enhance the efficiency of agricultural product circulation and brand visibility through strategic partnerships and agreements with major wholesale markets [34][37]. Group 4: Media Empowerment and Brand Building - The "media+" approach is utilized to connect resources and enhance industry dynamics, achieving significant media exposure and organizing over 10 promotional events for county-level agricultural products [56][58]. - The fair emphasizes the importance of brand building in increasing the added value of agricultural products and facilitating their entry into international markets [47][50].

Group 1 - The Greater Bay Area Agricultural Products Fair is set to take place from December 12 to 14, 2025, in Guangzhou, aiming to connect brands and buyers effectively [2][3] - The event is positioned as a must-attend for brands and buyers, highlighting its significance in the agricultural sector [1][2] - The fair will feature a wide range of agricultural products and local specialties, providing a platform for direct selection by major buyers [3]

Core Viewpoint - The first Guangdong Chaoshan Beef Hotpot Culture Festival will be held in Guangzhou on December 20-21, 2025, aiming to promote the unique culture and industry of Chaoshan beef hotpot across the nation [4][5][6]. Group 1: Event Overview - The festival's theme is "Yue Mu You Pin, Chaoshan Fresh Fragrance - Calling on the Whole Nation to Taste Chaoshan Beef Hotpot" [5]. - The event is organized by Southern Media Group, Southern Rural Newspaper, and the Guangdong Beef Industry Development Promotion Association, with support from various industry partners [6][7]. Group 2: Event Highlights - **Brand Showcase**: The festival will feature immersive brand spaces and a storytelling session with industry leaders discussing brand building and development strategies [11][14]. - **Standard Release**: A white paper on industry standards will be published, along with training sessions to implement these standards [16][18][20]. - **Tasting and Evaluation**: A large-scale tasting carnival will allow consumers to enjoy various beef hotpot dishes, with awards based on public voting and professional judging [21][23][26]. - **Production and Sales Matching**: High-level industry matchmaking events will facilitate direct communication and cooperation among businesses [29][30]. - **Cultural Promotion**: The festival will include academic forums and live demonstrations of traditional cooking techniques, showcasing the cultural heritage of Chaoshan beef hotpot [39][42][46]. - **Online Sales Promotion**: A dedicated online sales platform will be established in collaboration with major e-commerce platforms, supported by a comprehensive live-streaming marketing strategy [48][50]. Group 3: Schedule and Organization - The main activities are scheduled for December 20-21, including an opening ceremony, academic reports, and a roundtable forum [52]. - The event is organized by Southern Media Group, Southern Rural Newspaper, and the Guangdong Beef Industry Development Promotion Association, with various partners involved in the execution [55][56].