月月有项目！深 圳发布"媒体 +"赋能"百千万 工程"19条措施_ 南方+_南方plus 近日，中共深圳 市委农村工作领 导小组办公室、 中共深圳市委宣 传部、深圳 市"百千万工 程"指挥部办公 室联合印发《深 圳市贯彻落 实"媒体+"赋 能"百千万工 程"农产品市场 体系建设工作措 施》（以下简称 《工作措 施》），部署五 大方面19项重点 任务，推动实现 促消费、促外 贸、促文旅、促 农民增收、促媒 体转型五大目 体对接，组织一 批企业参加"南 品北上、北品南 下"系列活动以 及国内外重点农 业展会，并对符 合条件企业给予 展位支持；同时 聚焦"深圳购物 季"及中秋、国 庆等节庆消费热 点，助力优质农 产品产区对接深 圳农业外贸企 业、大型商超、 电商平台等渠 道，建立产销对 接长效机制，并 鼓励媒体持续开 展短视频、直播 带货、案例宣发 等营销活动。 "深汕友农"品牌农产品进商超。 针对农业科技品 牌建设，《工作 措施》提出开 展"为深圳企业 找市场"系列活 动，推动媒体开 展"携手共赢"产 业对接、"百站 万桩"专项行 动、农业科技金 融"百县行"主题 跟踪报道；持续 刊发"农业农村 现代化中的深圳 ...

Core Viewpoint - The event held in Heyuan City and Heping County on August 22, 2023, showcased significant progress in the tea industry and broader economic development, with a total investment of 58.36 billion yuan across 33 projects [1] Investment Projects - A total of 10 projects were signed with an investment of 15.5 billion yuan - 12 projects commenced construction with a total investment of 19.84 billion yuan - 11 projects were put into production with a total investment of 23.02 billion yuan - The projects span various sectors including new materials, food processing, modern agriculture, and cultural tourism [1][1][1] Tea Industry Development - The tea planting area in Heping County has reached 20,500 acres, generating an annual output value of approximately 270 million yuan - The county is developing a distinctive tea industry characterized by organization, scale, branding, standardization, and efficiency [1][1] Media Collaboration - Heping County launched the "Media+" initiative to enhance the agricultural product system through strategic partnerships with major media outlets, aiming to promote local agricultural products nationally - The initiative seeks to increase agricultural efficiency, invigorate rural areas, and boost farmers' income, contributing to rural revitalization [1][1][1]

Core Viewpoint - The 2025 Maoming Boghe Fishing Festival represents a modernized expression of traditional festivals, integrating cultural elements with economic development and tourism [2][5][39]. Group 1: Cultural and Economic Integration - The festival is built on a framework that combines "marine economy + cultural tourism integration + media empowerment," creating a new life for traditional fishing festivals and providing a replicable model for high-quality development in coastal areas [3][4]. - The event transforms traditional fishing activities into immersive cultural experiences, allowing visitors to actively participate rather than merely observe, thus achieving a transition from "protected heritage" to "living development" [14][12]. Group 2: Sustainable Development - The festival promotes sustainable development by advocating for a symbiotic relationship between humans and the ocean, moving from a focus on resource extraction to a collaborative approach [27][29]. - Activities such as the launch of the "Maobaxian" product brand and investment promotion projects illustrate the extension of the industrial value of fishing beyond traditional boundaries [23][24]. Group 3: Media and Communication Strategy - The event employs a "media+" strategy that integrates various media platforms to create a comprehensive communication ecosystem, transforming short-term events into lasting regional brand assets [34][38]. - The collaboration between mainstream and social media throughout the festival's planning and execution phases enhances the overall experience and engagement, ensuring that the festival's content becomes part of its value creation [36][37]. Group 4: Innovation in Tradition - The success of the Boghe Fishing Festival highlights that the modernization of traditional culture requires systematic innovation rather than mere replication of old customs [39][40]. - The festival embodies the spirit of exploration and respect for traditional practices while simultaneously embracing future development paths, emphasizing the importance of cultural confidence and industry thinking [42][43].

Group 1 - Guangdong cities are accelerating key projects and investment attraction under the "Hundred Thousand Project" initiative [4] - Guangzhou signed 15 agricultural projects with a total investment exceeding 1.5 billion yuan, focusing on modern agricultural productivity [5][20] - Meizhou Pingyuan County signed projects worth 2.38 billion yuan in various sectors including copper materials and cold chain logistics [6][10] Group 2 - Jiangmen City launched a "Media+" initiative to empower seven actions, aiming to conduct over 100 live-streaming sales events in three years [13][42] - Shantou's Haojiang District introduced the cross-border e-commerce platform Dunhuang.com to enhance its cross-border industry ecosystem [11][141] - The "Media+" initiative in Shantou aims to activate the "2+10+N" agricultural industry structure [55] Group 3 - The "Hundred Thousand Project" is being promoted in various counties, with a focus on rural governance and environmental improvement [31][38] - The project aims to enhance agricultural efficiency, rural vitality, and farmer income through media integration [48][60] - The initiative includes training programs for women in community services and elder care to boost employment [66][70] Group 4 - The "Bamboo and Food Health" industry clusters are being developed in Pingyuan County to stimulate economic growth [130][117] - The establishment of the "Luo Ding Good Products" e-commerce platform aims to integrate resources for agricultural product sales [16][138] - The Dunhuang.com Shantou operation center will provide services to local businesses to enhance their international market success [146][148]

Core Viewpoint - The article discusses the establishment of various initiatives and associations aimed at promoting rural economic development in Guangdong province, highlighting the integration of agriculture with modern industries and the use of media to enhance agricultural value [4][6][7]. Group 1: Economic Development Initiatives - Shaoguan has established a Rural Collective Economic Development Association to promote standardized and market-oriented operations of strong town and rich village companies [24][25]. - Yangjiang held a promotional meeting for private enterprises, resulting in project signings with a total investment exceeding 10.81 billion yuan [52][53]. - The city of Gaozhou is planning to develop a "micro-short drama + agriculture" industry, aiming to become the national e-commerce hub for lychee and longan within five years [78][92]. Group 2: Agricultural and Media Integration - The "Media +" initiative is actively being implemented across various cities, with Clear Water releasing the first action plan for a billion-scale agricultural industry [9][61]. - Wujiang District launched a "Media + Agriculture" competition to promote local agricultural products through innovative media strategies [67][71]. - Gaozhou is exploring the integration of micro-short dramas with agricultural value to enhance rural revitalization and promote local products [79][88]. Group 3: Economic Performance Overview - As of July 31, major cities in Guangdong, including Shenzhen and Guangzhou, have shown stable economic performance, with GDP contributions exceeding 60% from these cities [18][17]. - Cities in eastern, western, and northern Guangdong have demonstrated impressive growth rates, with Meizhou leading at 5.7% [20][16]. - The economic disparity among cities remains significant, with Huizhou's GDP lagging behind Dongguan by over 300 billion yuan [21][22].

Core Viewpoint - The article discusses the successful marketing strategy of Guangdong lychee in Shanghai, highlighting its effective penetration into the high-end fruit market through a multi-faceted approach and collaboration between various stakeholders [1][2][10]. Group 1: Market Strategy - Guangdong lychee has entered Shanghai for the fourth time, utilizing a "12221" market system to target high-end consumers and establish a strong presence in the market [1][2]. - The strategy includes a phased approach with early, mid, and late-season varieties, ensuring continuous supply and engagement with consumers [5][10]. - The marketing efforts are supported by a "media+" strategy that enhances brand visibility and cultural storytelling, creating a deeper connection with consumers [2][11]. Group 2: Consumer Insights - Shanghai, with only 1.76% of the national population, consumes 5% of the country's fruit, indicating a strong consumer capacity and preference for high-end fruits [5][10]. - The average consumer in Shanghai has a purchasing power that is double the national average, making it a critical market for premium agricultural products [5][10]. - The demand for lychee in Shanghai is characterized by high customer unit prices and repurchase rates, despite its relatively low market share [5][10]. Group 3: Collaborative Efforts - The collaboration between Guangdong suppliers and Shanghai buyers has been pivotal, with events like the "Shanghai Lychee Friends Association" facilitating ongoing partnerships [5][10]. - The integration of various sales channels, including supermarkets, wholesale markets, and e-commerce, has strengthened the distribution network for Guangdong lychee [1][2]. - The establishment of a continuous feedback loop between producers and consumers has allowed for better alignment of product offerings with market demands [10][12]. Group 4: Future Outlook - The article emphasizes the importance of sustained efforts in marketing and brand building, with a commitment to quality and service from Guangdong producers [10][11]. - The potential for Guangdong lychee to evolve from merely selling products to creating a brand value is highlighted as a significant shift in strategy [10][12]. - The ongoing collaboration and innovative marketing strategies are expected to further enhance the market position of Guangdong lychee in Shanghai and beyond [11][12].