Core Insights - The key to breaking through in the fiercely competitive kitchen appliance market is increasingly focused on precise insights into user needs [1] - Vatti, a leading high-end kitchen appliance brand, has successfully differentiated itself by deeply understanding the core pain point of "cleanliness" and positioning itself with a "fashionable scientific kitchen appliance" strategy [1][3] - The competition in the kitchen appliance market has evolved beyond mere parameter battles to a new stage that emphasizes understanding deep user needs and providing systematic value [1][4] Company Strategy - Vatti has anchored its "Clean Kitchen" strategy around three dimensions: "product cleanliness, spatial cleanliness, and sensory cleanliness," leading to innovative products that address user "cleanliness anxiety" [3] - Notable products include a beauty bath water heater with "high transparency active skin technology," a range hood with fifth-generation self-cleaning technology, and a dishwasher utilizing "dual square full-domain washing" technology [3] - Vatti's gross margin increased to 43.29% in the first three quarters of 2025, demonstrating the effectiveness of its strategic focus [3] Organizational Execution - Effective organizational execution is crucial for success, with the recent appointment of Han Wei as Vice President and future CEO being a strategic personnel move for Vatti [3][4] - Han Wei has extensive experience in the home appliance industry and has held various significant positions within Vatti, indicating a strong internal leadership capability [3] Market Outlook - The adjustment at Vatti suggests that the next phase of competition in the kitchen appliance industry will involve a dual focus on "precise user insights" and "efficient organizational operations" [4] - Vatti is expected to further solidify its differentiated advantage in the high-end kitchen appliance market, providing a viable path for the industry to shift from "price wars" to "value wars" and "efficiency wars" [4]

Core Viewpoint - The company, Vatti, has initiated a marketing system integration and appointed Han Wei as the Vice President to oversee the marketing system and various channels, marking a strategic decision to adapt to industry trends amid a declining real estate market and increasing competition in the kitchen appliance sector [1][4]. Group 1: Marketing System Integration - Vatti's marketing system integration aims to address the challenges posed by a shrinking market and intensifying competition, focusing on channel unification as a key strategy [1][4]. - The appointment of Han Wei, who has extensive experience in the kitchen appliance industry, is expected to enhance the company's operational efficiency and resource allocation [3][4]. Group 2: Industry Trends and Challenges - The kitchen appliance industry is facing a shift towards stock competition, with online channels becoming the primary consumer engagement platform, while offline sales are under pressure due to high baseline comparisons [1][3]. - Data from AVC indicates that during the 2025 National Day promotion period, appliance prices decreased year-on-year, highlighting the growth challenges in the market [1]. Group 3: Operational Efficiency and Channel Integration - The fragmentation of channels has led to operational inefficiencies, with consumer demands for integrated online and offline services becoming a critical barrier to growth [3]. - Vatti's strategy to break down online and offline barriers aims to optimize resource allocation and enhance collaboration, which is essential for improving efficiency in a competitive landscape [3][4]. Group 4: Future Outlook - Under Han Wei's leadership, Vatti is expected to further integrate channel resources, strengthen brand development, and improve overall operational efficiency to meet consumer demands and gain a competitive edge in the kitchen appliance market [4].