Investment Rating - The investment rating for the company is "Buy" and is maintained [8] Core Views - The company reported a total revenue of 28.876 billion yuan in 2024, a year-on-year decrease of 12.83%, and a net profit attributable to shareholders of 6.673 billion yuan, down 33.37% year-on-year [2][6] - In Q4 2024, the company experienced a significant decline in revenue, reporting 1.36 billion yuan, a year-on-year drop of 52.17%, and a net loss of 1.905 billion yuan [2][6] - For Q1 2025, the company’s revenue was 11.066 billion yuan, a decrease of 31.92% year-on-year, with a net profit of 3.637 billion yuan, down 39.93% year-on-year [2][6] Financial Performance Summary - The company's net profit margin decreased by 7.13 percentage points to 23.11% in 2024, while the gross profit margin fell by 2.09 percentage points to 73.16% [12] - In Q1 2025, the net profit margin further declined by 4.39 percentage points to 32.87%, with a gross profit margin of 75.59% [12] - The company’s sales volume of liquor in 2024 was 139,100 tons, a year-on-year decrease of 16.3%, with an average price of 203,100 yuan per ton, an increase of 3.87% [12] Strategic Adjustments - The company is focusing on inventory reduction and optimizing channel relationships, with a stable internal personnel structure and clearer product and channel strategies [12] - It is expected that after completing the current phase of adjustments, the company will likely resume growth, with projected EPS of 3.63 yuan and 3.77 yuan for 2025 and 2026, respectively [12]