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白酒消费场景锐减!珍酒李渡上半年预计营收24亿元—25.5亿元
Ge Long Hui· 2025-08-05 14:21
Core Viewpoint - The company expects to achieve a revenue of 2.4 billion to 2.55 billion yuan during the forecast period, impacted by ongoing macroeconomic uncertainties affecting business, banquet, and gifting scenarios [1][4]. Group 1: Financial Performance - The company anticipates a revenue range of 24 billion to 25.5 billion yuan for the forecast period [1]. - The performance is primarily influenced by a decrease in business activities and social events due to macroeconomic uncertainties [4]. Group 2: Strategic Initiatives - To address the challenges posed by declining demand for liquor, the company plans to implement three strategic measures: [4] - Optimize product structure by launching a flagship product "Da Zhen·Zhen Jiu" in June, expected to drive growth in the second half of the year [5]. - Strengthen channel layout by focusing on core regional markets, increasing market investment, and stabilizing existing distribution channels to enhance the competitiveness of flagship products [5]. - Expand consumption scenarios by introducing mid-range and premium products to cater to diverse consumer needs and developing exclusive products for specific occasions like birthdays and weddings [5].