以下文章来源于时代财经APP ，作者林心林 时代财经APP . 聚焦于企业财经新闻，互联网新闻信息服务许可证编号：44120230006 导语：白酒巨头与电商平台的交锋，在抖音与茅台之间打响。 白酒巨头与电商平台的交锋，在抖音与茅台之间打响。 11月15日，有市场消息称"抖音电商平台关停茅台未授权店铺"。有经销商反映收到"抖音小二"通知，平台正对带"茅台"字眼的店铺进行集中研 判处理；且要求商家马上下架所有1935商品。 当日，时代财经在抖音平台上搜索"53度飞天茅台"发现，大批第三方商品链接已被下架，前列展示的几乎都是"茅台酱香酒官方旗舰店"等官方旗 舰店商品。 不过很快，多家受影响的酒类专营店链接便开始逐步恢复。11月16日，某茅台授权店铺已重回搜索前列，但店内53度飞天茅台仍处于"售罄"状 态。据商家解释，此次调整为系统优化所致，预计商品晚些会恢复上架。 11月17日，抖音电商在售的53度飞天茅台价格基本在1700元及以上，止住了此前持续低价的势头。 仍有主播销售低价茅台 此次店铺关停风波并非没有预兆。 在此之前，市场就有传言"卖茅台低于市场价将被罚"。11月10日，有消息称，抖音平台在商家社群发布关于 ...

Core Viewpoint - Brand price control is essential for maintaining a healthy channel ecosystem, preventing harmful price wars that erode dealer interests and brand value, while providing consumers with stable price expectations [1] Group 1: Digital Price Control Technologies - Digital traceability technology, such as blockchain, is being utilized for transparent management across all channels, allowing for real-time tracking of product flow from production to sale [3] - A specific case shows that a home appliance brand reduced cross-region price diversion by 67% within three months by implementing this technology, while also identifying three non-compliant dealers [3] - The integration of AI image recognition technology has improved efficiency in price monitoring by over 90% compared to traditional manual methods [3] Group 2: Dynamic Pricing Models - The "elastic price control system" proposed by a technology company uses big data modeling to achieve differentiated price management, categorizing dealers into strategic, growth, and potential types [5] - Strategic dealers are allowed a price adjustment range of 5%-8%, while new dealers must strictly adhere to the suggested prices, balancing channel interests and market flexibility [5] - A cosmetics brand that adopted this model saw a 42% increase in dealer retention and an 18% growth in average order value in e-commerce channels [5] Group 3: Legal Compliance and Data Empowerment - Effective price control requires a combination of legal deterrence and technical prevention, exemplified by a "price compliance toolkit" developed in collaboration with legal teams [6] - The toolkit includes guidelines for channel price management and standardized evidence collection processes, significantly reducing the time to address price violations from 45 days to 7 days [6] - A food company successfully resolved 23 cross-province price diversion cases, with 8 resulting in court-ordered compensation, highlighting the effectiveness of legal integration in price control [6] - A "red-yellow-blue" grading mechanism for dealers is established, where repeat offenders are blacklisted, ensuring a sustainable channel ecosystem [6] Group 4: Overall Industry Implications - Brand price control has evolved from simple price management to comprehensive ecosystem governance, emphasizing the need for a deep integration of technology, data insights, and legal enforcement to create a robust channel price management system [6]