渠道运营创新
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中金2026年展望 | 纺织服装珠宝:产品和渠道创新带动增长(要点版)
中金点睛· 2025-11-05 23:52
Core Viewpoint - In 2026, product and channel innovation will be crucial for the growth of apparel brands, despite a stable overall industry growth. The differentiation in offline channel traffic and oversupply in the industry will necessitate brands to focus on product innovation and effective channel operations to maintain market position [3][6]. Group 1: Apparel Industry Trends - The apparel industry is expected to maintain stable demand in 2026, with innovation in operational models and products being the main growth drivers [6]. - The offline shopping center traffic is increasingly polarized, with top-tier shopping districts attracting significant customer flow, making them ideal for brands to showcase their image [8]. - The demand for functional apparel remains strong, particularly in the outdoor segment, which is projected to grow at a CAGR of 12.2% from 2014 to 2024, outpacing the overall apparel market [8]. Group 2: Jewelry Industry Insights - Jewelry sales are likely to continue being affected by high gold prices, with brands that emphasize product uniqueness expected to outperform the industry [12]. - The industry is witnessing a gradual recovery in sales baselines, and brands are enhancing their competitiveness through design innovation and optimizing channel images [12]. Group 3: OEM Manufacturers and Market Dynamics - Product innovation is identified as the primary driver for OEM manufacturers to gain market share, especially as demand for differentiated products increases [4][15]. - The textile manufacturing sector is anticipated to stabilize in 2026, recovering from profit margin lows caused by capacity expansion in 2025 [14]. - Manufacturers with technological advantages are expected to secure more orders by providing differentiated products to leading international brands [15].