游戏产业多样性

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米哈游杀回来了
Hu Xiu· 2025-05-14 22:04
Core Insights - MiHoYo has regained momentum in the mobile gaming market, with its game "Honkai: Star Rail" returning to the top of the overseas mobile game revenue growth chart after a significant update on April 9, leading to a 192% increase in revenue and a 51% overall revenue boost for the company [1][30][31] - The Chinese mobile gaming market is experiencing a shift, with MiHoYo's previous dominance waning as new competitors emerge, particularly in the strategy game segment [4][19][22] - Tencent continues to lead the market, with its flagship game "Honor of Kings" seeing a 71% increase in global revenue, while other titles like "Delta Force" and "Naruto" also show strong performance [11][18][28] Company Performance - MiHoYo has been struggling since October 2024, failing to re-enter the top three global mobile game publishers for over six months, attributed to a decline in the appeal of the two-dimensional genre and increased competition [4][7][29] - The company's flagship title "Genshin Impact" is losing its market dominance, with new releases like "Honkai: Star Rail" and "Honkai: Zero" not maintaining the same level of success [7][37] - MiHoYo's recent update and marketing efforts for "Honkai: Star Rail" have sparked renewed interest, indicating a potential recovery in its market position [8][30][31] Market Dynamics - The mobile gaming landscape is evolving, with Tencent and NetEase maintaining their stronghold while new entrants like Point Interactive are gaining traction, showcasing the industry's increasing diversity [9][19][54] - Point Interactive's new strategy game "Kingshot" has seen a remarkable 209% increase in revenue, positioning the company as a strong competitor in the market [19][22][52] - The overall revenue for Chinese mobile game publishers reached $2 billion in April 2025, with Chinese companies accounting for 38.4% of the global top 100 mobile game publishers [1][30]