Core Insights - October will see the launch of over 20 new games, with key titles from major companies like NetEase, Tencent, and Bilibili, showcasing a diverse range of genres and trends in the gaming industry [1][3] Game Releases - Notable new releases include NetEase's "Marvel Secret Wars," "Destiny: Stars" (domestic version), and "unVEIL the world" (overseas), along with Tencent's "Kaeis Dreamland" and Bilibili's "Escape from Duckov" [1][3] - The new games cover various genres such as shooting, strategy RPG, and action, reflecting a trend towards high-quality production, IP value enhancement, and innovative gameplay [1][3] Industry Trends - The gaming industry is experiencing a trend of simultaneous multi-platform releases, indicating a focus on expanding user reach and ensuring consistent player experiences [1][8] - The recent surge in game releases is attributed to the normalization of game license approvals and the overall heightened interest in the gaming sector [4][8] Market Dynamics - The delay of "GTA6" to May 2026 has led to a crowded release schedule in October, with many companies launching new titles to capitalize on the gaming market's momentum [4][8] - The shooting game genre remains particularly competitive, with titles like "Destiny: Stars" achieving significant pre-registration numbers and revenue growth [6][7] Strategic Insights - Companies are increasingly adopting multi-platform strategies to enhance product quality and provide a unified experience for players, moving away from traditional genre-specific competition [8] - The gaming landscape is shifting, with companies exploring new growth opportunities in niche segments rather than competing solely within established genres [8]

Core Insights - Over 20 new games are set to launch in October, with key titles from major companies like NetEase, Tencent, and Bilibili, showcasing a diverse range of genres and trends in the gaming industry [2][3] Game Releases - NetEase is releasing three major titles: tactical team RPG "Marvel Secret Wars," multiplayer sci-fi shooter "Destiny: Stars" (domestic version), and strategy adventure RPG "unVEIL the world" [3] - Tencent is launching the card RPG "Kaeas Dream" overseas, marking its entry into the sub-genre of anime games [3] - Other companies like Hero Game, Dream Creation, and Bilibili are also releasing new titles, indicating a crowded market in October [3] Industry Trends - The new games reflect three core trends: a pursuit of high-quality products, continuous revaluation of IP value, and ongoing micro-innovations in gameplay [2] - Multi-platform releases have become a common strategy, allowing companies to expand user reach while ensuring a consistent experience across platforms [6] Market Dynamics - The gaming industry is experiencing a surge in new releases, driven by increased interest and a normalization of game license approvals, with 156 licenses issued in September alone [4] - The delay of "GTA6" to May 2026 has led to speculation about its impact on the market, but analysts suggest that the concentration of new releases is a broader trend rather than a direct consequence of this delay [4] Performance Metrics - "Destiny: Stars" has seen significant pre-launch interest, with over 10 million players completing reservations [5] - "Kara Bichu" mobile version has surpassed 10 million pre-registrations, indicating strong market demand [3] - "Escape from Duckov," published by Bilibili, has performed well in both domestic and international markets, showcasing its global appeal [5]