Core Insights - October will see the launch of over 20 new games, with key titles from major companies like NetEase, Tencent, and Bilibili, showcasing a diverse range of genres and trends in the gaming industry [1][3] Game Releases - Notable new releases include NetEase's "Marvel Secret Wars," "Destiny: Stars" (domestic version), and "unVEIL the world" (overseas), along with Tencent's "Kaeis Dreamland" and Bilibili's "Escape from Duckov" [1][3] - The new games cover various genres such as shooting, strategy RPG, and action, reflecting a trend towards high-quality production, IP value enhancement, and innovative gameplay [1][3] Industry Trends - The gaming industry is experiencing a trend of simultaneous multi-platform releases, indicating a focus on expanding user reach and ensuring consistent player experiences [1][8] - The recent surge in game releases is attributed to the normalization of game license approvals and the overall heightened interest in the gaming sector [4][8] Market Dynamics - The delay of "GTA6" to May 2026 has led to a crowded release schedule in October, with many companies launching new titles to capitalize on the gaming market's momentum [4][8] - The shooting game genre remains particularly competitive, with titles like "Destiny: Stars" achieving significant pre-registration numbers and revenue growth [6][7] Strategic Insights - Companies are increasingly adopting multi-platform strategies to enhance product quality and provide a unified experience for players, moving away from traditional genre-specific competition [8] - The gaming landscape is shifting, with companies exploring new growth opportunities in niche segments rather than competing solely within established genres [8]

Core Insights - Over 20 new games are set to launch in October, with key titles from major companies like NetEase, Tencent, and Bilibili, showcasing a diverse range of genres and trends in the gaming industry [2][3] Game Releases - NetEase is releasing three major titles: tactical team RPG "Marvel Secret Wars," multiplayer sci-fi shooter "Destiny: Stars" (domestic version), and strategy adventure RPG "unVEIL the world" [3] - Tencent is launching the card RPG "Kaeas Dream" overseas, marking its entry into the sub-genre of anime games [3] - Other companies like Hero Game, Dream Creation, and Bilibili are also releasing new titles, indicating a crowded market in October [3] Industry Trends - The new games reflect three core trends: a pursuit of high-quality products, continuous revaluation of IP value, and ongoing micro-innovations in gameplay [2] - Multi-platform releases have become a common strategy, allowing companies to expand user reach while ensuring a consistent experience across platforms [6] Market Dynamics - The gaming industry is experiencing a surge in new releases, driven by increased interest and a normalization of game license approvals, with 156 licenses issued in September alone [4] - The delay of "GTA6" to May 2026 has led to speculation about its impact on the market, but analysts suggest that the concentration of new releases is a broader trend rather than a direct consequence of this delay [4] Performance Metrics - "Destiny: Stars" has seen significant pre-launch interest, with over 10 million players completing reservations [5] - "Kara Bichu" mobile version has surpassed 10 million pre-registrations, indicating strong market demand [3] - "Escape from Duckov," published by Bilibili, has performed well in both domestic and international markets, showcasing its global appeal [5]

交银国际研究 行业更新 行业评级 领先 2025 年 5 月 8 日 互联网行业 本土手游中个位数增长，关注新游上线及 iOS 外链开放机会 腾讯：本土流水同比净增 8 亿元/8%，《MDnF》仍贡献主要增量，2025 年 新游中，《三角洲行动》表现领先，截至 5 月 6 日，位列 iOS 游戏畅销榜 第 6 名，4 月流水超 3.5 亿元（人民币，下同）。海外流水同比减 5.3 亿元 /19%，主要因《荒野乱斗》高基数影响，但部分被《PUBG》及新游《帝 国时代》/《三角洲行动》增量贡献所抵消。《荒野乱斗》4 月流水同比降 60%，但考虑较长的摊销周期，叠加新游增量贡献，预计仍将拉动 2 季度 海外手游收入维持双位数增长。 网易：本土流水同比减 5%/2 亿元，主要因《逆水寒》高基数影响，但部 分被《燕云十六声》等新游及《第五人格》增量贡献所抵消。《燕云十六 声》4 月流水环比持平，维持在近 2 亿元。海外流水同比增 7,000 万元 /23%，主要受益于《巅峰极速》韩服及东南亚服、《逆水寒》繁体服流 水增量贡献。 估值概要 | s | | --- | 资料来源： Bloomberg ，交银国际预测 ( 覆 ...