Core Insights - The incident involving influencer Lan Zhanfei, whose accounts on Douyin and Xiaohongshu were banned from following, raises questions about the impact on partnered gaming products and the implications for related companies [1][3] Group 1: Incident Background - As of September 25, Lan Zhanfei had 24.9 million followers on Douyin and 130,000 on Xiaohongshu [4] - The incident may stem from two factors: his "wealth flaunting" remarks and statements that contradict mainstream trends, such as promoting a lifestyle without marriage [4][6] - Lan Zhanfei's comments about his income led to significant media attention, with his income disclosure trending on Weibo [4][6] Group 2: Impact on Partnered Products - DataEye research indicates that Lan Zhanfei has collaborated with multiple gaming products, including "Flame Awakening," "Dream of the Westward Journey," and "Yuan Guang 84" [7] - Despite the ban, the advertising strategies for these products remained largely unaffected, with "Flame Awakening" continuing to use Lan Zhanfei's materials [11] - Following the ban, "Flame Awakening" and "Dream of the Westward Journey" saw an increase in their rankings on sales charts, indicating a potential boost in visibility and engagement [15][17] Group 3: Implications for Gaming Companies - The incident highlights the need for gaming companies to assess the risks associated with endorsers, suggesting a shift from a focus solely on follower count to a more comprehensive evaluation of public image and compliance [21] - Companies should avoid over-reliance on a single endorser, as demonstrated by the minimal impact on "Dream of the Westward Journey" and "Yuan Guang 84," which did not depend heavily on Lan Zhanfei's materials [22] - Emphasizing product quality and brand integrity is crucial, as the unique outcome of this incident may not be replicable; companies should focus on enhancing gameplay and user experience rather than relying solely on endorsements [23]