Core Viewpoint - MiHoYo has taken significant legal action against game content leaks, reflecting its challenges in maintaining growth despite the success of its flagship games, Genshin Impact and Honkai: Star Rail [1][8]. Group 1: Legal Actions and Industry Impact - MiHoYo's "Special Action Against Game Leaks" has resulted in criminal measures against leakers and court orders to cease infringement activities [1][3]. - The leaked content includes unreleased game characters and software testing packages, with over 260 leakers held accountable [3][5]. - Industry experts warn that leaks can lead to competitors mimicking content, potentially damaging MiHoYo's reputation as an original creator [5][6]. Group 2: Financial Performance and Challenges - Genshin Impact has been a major revenue source, contributing over 70% of MiHoYo's income since its launch in 2020 [3][8]. - MiHoYo has faced declining rankings among mobile game publishers, often falling out of the top three in revenue [8][11]. - The player base for Genshin Impact is showing signs of fatigue, with some long-term players considering quitting due to repetitive gameplay and high costs associated with character acquisition [11][12]. Group 3: New Game Releases and Market Reception - MiHoYo's new title, Honkai: Star Rail, has become the second-largest revenue contributor since its release in 2023 [3][8]. - The new IP, Zenless Zone Zero, has underperformed, generating only one-third of Honkai: Star Rail's first-month revenue and dropping out of the iOS top 100 within 41 days [12]. - MiHoYo is attempting to diversify its game offerings, as seen with the upcoming release of Honkai: Star Rail's new game, Honkai: Inheritance Spirits, to compete in various genres [12][13].

Core Viewpoint - MiHoYo's recent "rights protection storm" reflects its growth bottleneck after rapid development, despite still relying on "Genshin Impact" and "Honkai: Star Rail" for revenue [3][12]. Group 1: Leak Management and Impact - MiHoYo has taken criminal measures against leakers of unreleased content from "Genshin Impact" and "Honkai: Star Rail," with over 260 leakers held accountable [4][6]. - Leaked content can lead to competitors mimicking features, potentially damaging MiHoYo's reputation as an original creator [6][7]. - The leaks disrupt the marketing strategy, causing user traffic to shift to unofficial channels, increasing revenue-sharing costs [7][9]. Group 2: Revenue and Market Position - MiHoYo has faced challenges in maintaining its position among the top mobile game publishers in China, frequently dropping out of the top three in revenue rankings [3][9]. - "Genshin Impact" has been a significant revenue source, contributing over 70% of MiHoYo's income since its launch in 2020, but is now facing player fatigue as it enters its fifth year [4][10]. - "Honkai: Star Rail," launched in 2023, has become the second major revenue pillar, but its performance has not met expectations [12]. Group 3: Player Engagement and Retention - Players are expressing dissatisfaction with the game's monetization mechanics, particularly the high costs associated with obtaining rare characters [11]. - The rapid consumption of game content by players outpaces MiHoYo's update schedule, leading to a decline in player engagement [10][11]. - New IP "Zhongli" has underperformed, with its first-month revenue only one-third of "Honkai: Star Rail," indicating challenges in replicating past successes [12]. Group 4: Internal Management and Future Strategies - The leaks highlight potential weaknesses in MiHoYo's internal confidentiality management and the need for better training and restrictions on employees and partners [7][8]. - MiHoYo is exploring new game genres, as seen with the upcoming "Honkai: Inheritance Spirits," to diversify its offerings and compete with other major players like Tencent [12].